Tracy Kreuser Email & Phone Number

Morton Grove, Illinois, United States

Turn brand vision into defined and measurable omni-channel strategies..Use data-driven insights to optimize marketing programs and expose missed opportunities.Lead a remote team using agile methodologies to deliver campaigns across reporting, email, organic and paid social, and blog.Collaborate with design, engineering, business leadership, and third-party teams to scope and launch new channels, platforms, and digital experiences.Own multiple projects, including creating forecasts, writing user stories, prioritizing backlogs, removing roadblocks, and ensuring business alignment.Responsible for increasing email revenue by 210%, expanding social program features by 437%, launching brand-wide UTM strategies, and migrating company reporting from Google Analytics to GA4.

Greater Chicago Area

Researched industries, competitive landscapes, and consumer trends to identify opportunity gaps in market segmentation, product offerings, and brand positioning.Developed go-to-market commerce strategies, including pricing, promotions, and channel mix across digital, physical, and retail. Oversaw creation of brand identity, including names, logos, taglines, core messaging, content strategies, and marketing campaigns. Coordinated B2B and B2C marketing plans across channels including web, app, social, press, email, and physical events.Managed development of physical product designs, retail packaging, and digital brand experiences.Created multi-release, cross-team project timelines leveraging agile methodologies including daily stand-ups and sprint planning.

Greater Chicago Area

Booked & promoted shows at Chicago venues including Double Door, Beat Kitchen, Subterranean, The Whistler, The Burlington, and Emporium Arcade Bar, & in cities including Austin, New York, Pittsburgh, Philadelphia, Nashville, Indianapolis, St. Louis, & Milwaukee. Planned tours, including determining destinations, securing local support, coordinating logistics between venues & bands, & promoting each show within that market.Customized and and managed ecommerce platforms including Bandcamp, Facebook, Twitter, Wordpress, Ticketmaster, Big Cartel and Mailchimp. Wrote press releases that secured show previews, live reviews, & music features in publications including Chicago’s RedEye, AV Club, Chicago Innerview, Consequence of Sound, Windy City Rock, ZapTown Magazine, Motor City Blog, Baby Stew, Fearless Radio, The Deli Chicago, ReverbNation, & XRT Radio. Secured event sponsorships from Reckless Records, The Pleasure Chest, Bleeding Heart Bakery, Delilah’s, Nick’s Beer Garden, Threadless, Piece, & Comedy Sportz.Created the Facebook group Find Stolen Music Gear – Chicago to help the local music scene fight gear theft in the city, as featured on Chicago Sun-Times.

Greater Chicago Area

Created and managed iterative release timelines for multiple brands across numerous internal, client, and third-party teams.Developed global app solution to introduce a Fortune 200 B2B brand to B2C audiences, debuting live at 2017’s World Economic Forum.Helped architect a personalized content experience based on numerous customer traits to drive in-app engagement from first download through post-purchase loyalty.Authored Mobile Ecommerce Best Practices POV for leading consumer pet brand, providing strategic insights and actionable recommendations for digital investments across loyalty, content, checkout, messaging, social proof, and more.

Greater Chicago Area

Defined, staffed, and managed a six-month project plan to successfully migrate all Gorilla Group-hosted ecommerce clients and development tools to a new hosting provider, AWS.Managed B2B and B2C ecommerce projects including content planning, SEO strategies, online behavior analysis, and website updates on the Magento platform. Responsible for writing statement of work contracts, managing billable hours, securing team resources, reporting on project status, delivering project estimates, and creating project timelines.

Managed more than $7MM in revenue for clients including Walgreens, RadioShack, Office Depot, True Value, Meijer, Michaels, Ace Hardware, Jo-Ann Fabrics, and more.Provided strategic recommendations to increase page and product listing views, clicks, time per visit, total engagements, add-to-carts and checkout conversions.Developed ecommerce strategies to support overall company goals, including increased loyalty program membership and expanded support for franchise-level marketing programs. Defined multi-year ecommerce development roadmaps for clients that secured budgetary approval and ushered stagnant brands into alternative digital channels.Prioritized product roadmaps and represented the voice of the client during sprint planning and daily problem resolutions. Created user stories with defined acceptance criteria to secure project estimates for contractual statements and development tasks.

Chicago, Illinois

Independently managed multiple client relationships, including General Mills, Land O’Lakes, Apio Fresh Cut, Sweet Lady Jane, United Fresh, Produce Retailer, IDDBA and Dietz and Watson.Analyzed multiple data sources, including industry and consumer surveys, Mintel menu data, Spectra consumer profiles, Homescan consumer panel data and Perishables Group point-of-sale data, in order to present insights and recommendations to senior management.Executed in-store testing for a consumer packaged foods Fortune 200 brand as they introduced products into grocery fresh categories. Solicited new business by fielding new client calls, attending industry conferences, writing proposals and presenting Perishables Group capabilities.Published in Grocery Headquarters, United Fresh’s “Fresh Facts on Retail,” IDDBA’s “IDDBA and You” newsletter, and Produce Merchandiser.

Bachelor'S, Marketing

Web Design Certificate, Web Page, Digital/Multimedia And Information Resources Design

Completed Introduction to Graphic Design and Introduction to HTML/CSS courses.