Tracy Mcarthur Email & Phone Number

Atlanta, Ga, Us

In my present job, I enhance customer experience, drive retention rates, usage, and upselling of Equifax solutions within financial services and credit union sectors by formulating a strategic framework focused on understanding how our customers see the value of our products and services in meeting their growth objectives. I created and lead a collaborative team of sales and operational executives focused on initiatives targeted with improving customer experience and revenue recognition. I drive concrete enhancements in processes, culture, and tool accessibility, while implementing best practices across all sales channels by launching a Customer Success Leader peer group.Some of my proudest achievements in my present job include: - Delivered outstanding performance in first full year by achieving 2023 contract renewals at 98.2%, exceeding goal of 95%, and generating 12.1% incremental revenue against the 8% target. - Increased customer satisfaction and retention by executing customer success plans and ensuring deep understanding of value propositions for our clients use cases. - Accelerated time-to-production by reducing onboarding from an average of 4-days to 2.5-days by spearheading a cross-functional sales and operational team prioritizing post-sales enhancements of operations processes and tools via insights from sales experts. - Top 10% sales leadership award in 2023 for Verification Solutions.

Atlanta, Ga, Us

During this tenure, I elevated marketing, risk management, fraud detection, and verification solutions by devising comprehensive multi-year strategies. Provided personalized coaching to new recruits and restructured team dynamics to optimize coverage and enhance accountability.Some of my key contributions during this job included: - Impacted growth for over 100 lenders and surpassed $90M in annual revenue by revitalizing organic growth through focused executive engagement with customers and new business sales initiatives with unique Equifax solutions. - Augmented sales team's size in 2021, doubling team capacity by recruiting and onboarding one account executive, three customer success managers and a dedicated sales support consultant. - Attained outstanding annual growth rates, with a 74% annual increase in verification solutions and 33% rise in marketing solutions during 2021 by using innovative approaches across the auto lenders book of business by creating a clear strategy for relevant and repeatable solutions to address current market challenges. - Recognized with prestigious Top 10% Sales Leadership award in 2022 for exemplary performance and outstanding leadership. - Honored with OneEquifax Award in 'Q4 and Global Circle of Excellence in 2021 for exceptional contributions to company's success through significant incremental revenue in calendar year.

Atlanta, Ga, Us

During this role, I accelerated double-digit growth by crafting and executing partnership strategies as well as leveraging enterprise-wide data solutions for fraud detection, credit risk assessment, marketing optimization, identity verification and contact information. I strengthened business partnerships and augmented substantial revenue growth by establishing and nurturing relationships with key partner executives.My key achievements during this role included: - Exceeded $30M in annual revenue target by driving new sales and collaborative product initiatives for strategic partners providing solutions in Financial Services, Marketing, Insurance, and Automotive sectors. - Generated $1.1M incremental revenue in year one of a 3-year contract worth $3.6M by enabling my client to utilize our fraud victim alert solution to augment their product enabling better consumer fraud protection. - Created $1.6M in annual revenue by negotiating a groundbreaking usage-based contract for the utilization of Equifax Phone Number Data Mart that generated incremental revenue as client usage increased with 45% year-one growth. - Negotiated a 10-year critical data license agreement for $168M in total contract renewal value and $1.4M in annual new revenue ensuring EFX remained in primary position for our credit and telco/utility header data. - Crafted a joint revenue share agreement with an analytic partner creating unique credit card models generating $1.3M annually. - Honored with the OneEquifax Award in 'Q4 and Chairman’s Circle of Excellence award in 2015. - Recognized for Excellence in Alliance Management in 2016. - Honored with the OneEqifax Award in 'Q2 and Chairman’s Circle of Excellence award in 2017. - Awarded the Business Retention Sales Award in 2018 for delivering exceptional performance.

Bozeman, Montana, Us

During this job, I met annual sales targets by creating and deploying a multi-year global sales strategy, including decision management applications, data analytics, industry standard behavior and fraud scores, and professional services. I accomplished business success by negotiating the first partner deployment of Falcon 6, a ground breaking third-party fraud detection neural network solution, securing contracts with over 60 US-based clients, and spearheading market expansion efforts in UK, Germany, and Scandinavia.My key accomplishments included: - Produced $25M+ in annual revenue by achieving significant sales growth and fostering stronger partnerships with leading global credit card payment processing partners. - Expanded business by directing migration and enhancement of 44 existing clients to TRIAD 8 account management software and Falcon 6, while also securing contracts with 51 new clients through our global channel partner over a five-year period. - Honored as top performer with Circle of Excellence award in 2009, representing elite group of top 20 sales associates globally.

Chicago, Illinois, Us

Assessed the Direct Marketing Services industry and created the strategic go-to-market plan. Performed analysis of overall direct marketing industry growth projections, competitive landscape, business opportunities and gap analysis. Identified key initiatives for growth in a new industry segment.

Chicago, Illinois, Us

Increased the sales and overall relationship for consulting and analytics engagement with a top 5 marketing database company. Designed comprehensive sales plan for new products and industries.

Chicago, Illinois, Us

Developed tangible solutions tied to acquisitions, cross-sell and retention using regulated and non-regulated data sources. Set the business strategy for team of marketing consultants and statisticians responsible for designing and delivering data solutions and analytics under an $11M engagement.

Conway, Arkansas, Us

Established strategic business unit plan including direct sales strategy and solution delivery. Provided consulting and analytic services to grow data and database warehouse revenue by $4M.

Conway, Arkansas, Us

Designed client specific solutions as a strategic business partner with financial services clients for database solutions, credit policies and risk management strategies.

Leader of thought-leader team responsible for analytics and strategy design for portfolio risk management for a credit card portfolio in a direct mail banking environment.