In my role as Sales Director at RodeoCPG, I led the charge in establishing relationships with key retailers such as Whole Foods, HEB, Central Market and The Fresh Market, along with UNFI and Kehe distributors, executing critical selling initiatives, and communicating results to both internal teams and clients. By leveraging our tech platforms, I was able to achieve sales goals, analyze placement requirements, and create strategic promotional programs. My achievements include exceeding sales goals while staying within budget and analyzing potential ROI on future opportunities.

Sales Management company in which I directly manage the business of 12+/- brands and partnerships with retailers including Whole Foods, HEB, Central Market, The Fresh Market and Publix in Grocery and HBC. From category reviews, brand presentations and headquarter calls to strategic promotional planning, data analysis and long-term forecasting. Role also includes working alongside broker and distributor reps to grow retail business as well as supporting the brands marketing efforts across multiple channels.

Small, boutique brokerage firm specializing in sustainable, mission-driven companies providing sales & marketing support in the natural market sector. Liaison between top brands and national retailers, such as Whole Foods Market, to create placement and increase sales and consumer support. Provide in-store support and education to see the process through to the shelf. Submit new items, plan promotional strategies and provide order suggestions based on store sales volume to create a profitable partnership. Manage a small team of sub-reps to create product placement and retail support in other territories.

Taught level 1 & level 2 Power Vinyasa classes at a local studio. Instruction focused on alignment, breath, movement and intention. Shared Yogic tradition and lifestyle by conducting classes in a warm, inviting and calming environment.

Represented over a dozen eco-friendly lifestyle brands and provided weekly in-store sales support for Whole Foods Markets in the Austin/San Antonio area. Merchandised apparel displays and managed inventory levels. Worked with store buyers to create orders capitalizing on existing store space. Educated both store personnel and consumers on each brand’s mission to bridge the gap between brand, retailer and consumer. Developed merchandising strategies to maximize sales and create visually pleasing presentations.

Headed the transition of 100+ accounts over to a new brand. Transition included implementing policy changes, merchandise trade-outs, and creating new brand awareness. Effectively managed territory, including several Whole Foods regions, through presentation of new items, analyzing of sales data to maintain appropriate inventory levels, and developing selling strategies to maximize account’s sales. Targeted new accounts within Natural Foods industry and other retail outlets to increase account base and expand presence in the market.

Converted growing account base to a new sales strategy. Made headquarter calls for new item presentations and account reviews, in-person sales calls to local accounts, provided product trainings, and attended trade shows. Worked with product designers to develop cohesive collections and streamline product assortments to showcase best selling items. Seamlessly adapted to new and varying roles within an ever-changing company.

Supported Sales Manager through a multitude of activities including preparation of vendor forms to be supplied to Whole Foods Market and other Natural accounts. Worked closely with Whole Foods Regional offices providing promotional information, pricing, new items and other information as requested. Created and maintained relationships with the vendor community. Made headquarter account calls for a 13-store, Natural Supermarket chain by presentation of new items and promotions. Provided sales team with selling tools needed to perform their jobs on a daily basis. Attended ongoing trainings, store resets, grand openings and trade shows. Aided other account managers in promotional submissions, holiday shows and new item presentations. Managed time effectively and multi-tasked in this high-pressure position.