Tracy, a dynamic leader with a robust background in marketing and channel expertise, has established herself as a pivotal force in the technology sector, particularly within the Asia Pacific and Japan regions. Her career journey is a testament to her strategic acumen and her ability to drive growth and innovation. As the Vice President Asia Pacific at Informatica, Tracy played a pivotal role in steering the business towards double-digit growth, showcasing her expertise in navigating complex market landscapes.Her career path is marked by significant milestones, including key positions at esteemed organizations such as IBM, where she was instrumental in establishing 35 offices across ASEAN's geo-cities, and in leading roles at Red Hat, Sunway Business Computer (now part of S&I), Microbank (which became Sunguard), and Sterling Commerce (now integrated into IBM). Tracy's contributions have been recognized with prestigious awards, including the Women Leading Change Awards by Campaign Asia and the Women in ICT Awards (WIICTA) by Channel Asia, both in 2023, in recognition of her unwavering commitment and significant industry contributions.Currently, as a strategic international business advisor and marketing consultant, Tracy offers specialized services that aid organizations in their growth and expansion across Singapore, Silk Road nations such as China, Uzbekistan, and Kazakhstan, Indonesia, Japan, South Korea, and wider regions in Asia, Europe, and the USA. Her dual expertise as a Chief Marketing Officer (CMO) and in AI digital marketing enables her to craft innovative strategies that drive company growth and boost profitability.Tracy's career aspirations are centred on leveraging her extensive experience and strategic insights to help organizations navigate the complexities of the global marketplace. She is committed to fostering a culture of innovation, collaboration, and excellence, and to driving sustainable growth and success for her clients.
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Marketing Director Asia PacificSuseSingapore -
DirectorSilk Gate Pte Ltd Feb 2024 - PresentSilk Gate specializes in establishing a strong market presence in Singapore and navigating the intricate networks of Silk Road nations, extending reach across Asia Pacific, Central Asia, Japan, Europe, and the United States. With our expert guidance, companies can effectively penetrate diverse and dynamic markets, securing a foothold and driving growth in strategic global locations.Our Expertise: Silk Gate stands as your premier strategic business advisor with an intricate understanding of the historic and modern-day Silk Road, bridging your business to thriving hubs in Asia, Europe, and the USA.Strategic Value: Our services guide you through diverse economic climates, regulatory frameworks, and cultural nuances, de-risking ventures and maximizing growth potential in intricate markets.Tailored Solutions: Silk Gate crafts strategies to address unique market dynamics along the Silk Road, turning challenges into competitive advantages.Organizing International Immersion Trips: We also specialize in organizing international immersion trips to Central Asia, providing firsthand experiences and insights into the region's business landscape.Regional Insights, Global Perspective: Our team blends regional specialists and global strategists to ground expansion strategies in local insights while aligning with global market trends, helping you thrive globally.Immersive Technology Workshop: Step into the world of immersive technology in this interactive workshop introducing tertiary students to AI, cybersecurity, data science, VR, AR, and metaverse possibilities, reshaping industries and unlocking creative opportunities.Fractional C-Suite Services: Elevate your leadership team with strategic guidance and expertise without the commitment of full-time hires. Services include Fractional CEO, CFO, COO, CMO, CTO/CIO, and CHRO to drive vision, strategy, growth, financial health, operations, marketing, sales, and technology innovation.
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Vp Marketing Asia Pacific And JapanInformatica Jun 2017 - Dec 2023Redwood City, Ca, Us• Won Channel Asia Women in Info Comm Tech Awards 2023 - D&I Champion Individual • Won Campaign Asia 2023 - Woman Advancement Champion• Successfully built and developed high-performing, high-output regional marketing teams• Bolster rapid business growth across APAC and Japan (ANZ, ASEAN, Japan, Greater China, Hong Kong, Taiwan, India, and Korea)• Spearheaded AI-based integrated strategies in Account-based marketing, growth marketing, product marketing, branding, digital marketing, Public/Analyst Relations, and marketing operations• Expanded the revenue-generating marketing programs using AI technologies to align with each stage of the funnel and to cover all target personas, segments and develop customer use cases• Leveraged AI-powered predictive analytics and insights to predict customer purchase propensity, enabling the team to make data-driven decisions and personalize customer experiences for Account-Based Marketing to meet customer demands• Orchestrated partnerships amongst Sales, Pre-Sales, Partners, Professional Services, and Marketing, unifying efforts to drive unified success #OneTeam• Executed local strategies with integration of AI tools to boost growth and profitability with VADs/VARs, global system integrators, and cloud providers• Pioneered and successfully implemented a global C-Suite advocacy programs and Women in Data Leadership community from Fortune 500 companies in Asia Pacific and Japan, building a sizeable pool of Chief Data Officers community globally who are Informatica’s potential customer base• INFA Star Awards: Recognitions in 2020/22 and 2022/23 for contributions during global events, expanding audience reach, and brand ambassadorship in APAC -
Head Program & Partner MarketingRed Hat Feb 2013 - May 2017Raleigh, Nc, Us• Global Brand Ambassador Award 2016 for Partners • Best Change Agent Award March 2014 • Steered operations in 14 countries across APAC and Japan (APJ) to new heights and directed high- performing regional marketing teams across the diverse regions• Orchestrated a seamless alignment with global marketing and sales forces, crafting a unified front that propelled worldwide marketing ambitions and business milestones, whilst nurturing robust ties with sales leadership at every echelon• Forged unparalleled collaborative innovation and success with key strategic marketing alliances driving the orchestration of key strategic marketing alliances, expertly navigating a complex tapestry of partners across Infrastructure, Cloud, Middleware, Services, and Channels, as well as Regional and Global System Integrators. -
Geographical Expansion/Channel Marketing ManagerIbm Sep 2003 - Jan 2013Armonk, New York, Ny, Us• Forward Thinker Award September 2012 - Orchestrated a high-profile engagement with 60 visionary CEOs from local family conglomerates and multinational corporations at the ASEAN Leadership Exchange, thereby building a thriving community of over 500 CEOs in burgeoning ASEAN markets.• IBM Marketing Seanchai Award 2011 -Received the prestigious IBM Marketing Seanchaí Award in 2011 for creating a marketing pipeline valued in excess of US$70M, following the inauguration of the ground-breaking 'IBM Comes to YOU' campaign, which reached up to 40 destinations in its monumental 2011 roadshow.• 2 Bravo Awards (Channels Programs) • Pioneered transformative market conditioning and channel engagement strategies, culminating in the successful establishment of 15 new IBM branches since June 2010, with a flawless track record of spawning entirely new businesses in each expanded territory Penetration into new markets and catalysing unprecedented business growth by spearheading the design and deployment of an innovative 360-degree marketing strategy• Forge and leverage partnerships with pivotal stakeholders—ranging from government officials and industry moguls to academic vanguards and key business affiliates—was central to this formidable success• Strategic rollout of a multifaceted Partner Incentive Structure, invigorating marketing initiatives, and channel enablement by cultivating synergies across all IBM Business Units that significantly amplified revenue growth, enhanced profitability, and spurred strategic investments, thereby driving mutual success for IBM and its partners
Tracy Quah Education Details
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Monash UniversityMarketing Honours -
Monash UniversityMarketing -
Singapore Management UniversityOrganizational Leadership -
WasambeIcf Level 1 And Level 2 Certified Professional Coach Certification Program
Frequently Asked Questions about Tracy Quah
What company does Tracy Quah work for?
Tracy Quah works for Suse
What is Tracy Quah's role at the current company?
Tracy Quah's current role is Marketing Director Asia Pacific.
What schools did Tracy Quah attend?
Tracy Quah attended Monash University, Monash University, Singapore Management University, Wasambe.
Who are Tracy Quah's colleagues?
Tracy Quah's colleagues are Vladimir Katkalov, Max Lin, Taher Shaker, Lucas Amaral, Kargol Meister, Anders Olesen, Jessica Vas.
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