Tracy Meyer Email & Phone Number

Princeton, NJ, US

Princeton, New Jersey, United States

Greater New York City Area, New Jersey, Greater Philadelphia Area

After consulting for Princeton University on the launch of an industry-facing communications initiative, I was hired full-time to continue to develop and execute the effort. The Office of Corporate Engagement and Foundation Relations helps build academic-industry collaborations that are beneficial to Princeton’s educational and scholarly mission. Working.

Greater New York City Area, New Jersey, Greater Philadelphia Area

• Representative Projects:
• Planning, execution and assessment of marketing, branding and social efforts including website creation and management and ongoing content marketing; related writing, editing and project management.
• Multi-day gatherings of global employees and VIPs to launch major company initiatives: Significant role in event planning and management, messaging strategy and creation of presentations and collateral.
• Conception and execution of brand expression… Show more Representative Projects:
• Conception and execution of brand expression through physical elements in new corporate headquarters, including project management within budget and timeline amid changing stakeholder needs, and selection and.
• Deadline-intensive writing on complex, technical subjects for reports, presentations and websites. Audiences have included organization Board members, expert practitioners and the general public. Of note:Law Firms and.

Levittown, PA

• Founded in 1937, Calkins Media owns newspaper, television and digital news properties in Pennsylvania, New Jersey, Alabama and Florida, including the Bucks County Courier Times, The Intelligencer, the Burlington County.
• Led branding and marketing through a dramatic redefinition of the consumer’s relationship with and expectations of a newspaper company. During my tenure, the regional organization:o Split a regional website into three.
• Transformed a traditional newspaper promotions department with narrow skills, into a digitally-capable creative services and marketing department that marketed and promoted across legacy and digital channels, including.
• Managed team of six that served clients across almost all departments in 300+-person regional organization. Reported to Regional President and General Manager. Member of the senior Executive Team. Show less

Pennington, NJ

• VJI developed the LAWCAST® legal information services, the first news services for lawyers to provide broadcast-quality audio reporting on substantive developments in the law. (Imagine news-based Continuing Legal.
• Over 13 years, built an innovative, award-winning news business that consistently attained… Show more VJI developed the LAWCAST® legal information services, the first news services for lawyers to provide.
• Over 13 years, built an innovative, award-winning news business that consistently attained subscriber renewal rates of over 90 percent, with annual subscription prices of several hundred dollars.
• Created and directed a communications plan to establish a national brand in a market of large, well-known competitors. With small budgets and creativity, we used all methods to build loyal communities of listeners.
• Initiated and executed a novel strategy to pursue accreditation as an alternative Continuing Legal Education provider. Eventually, lawyers in 29 states received CLE credit for listening to LAWCAST, dramatically.
• By consistently embracing new technology, built an organization able to report, produce, market and distribute 8-12 audio and print editions per month with a staff of 8-25.

Pennington, NJ

Founded a small, award-winning, creative communications agency that assembled freelance teams of talented professionals to fit each specific project. Clients included: a regional university hospital; the state’s largest provider of housing for the elderly; an insurance company; community banks; a county chamber of commerce; real estate agencies, developers.

Union, NJ

Paid, full-time staff for U.S. Senate campaign that was exploring a candidacy for the U.S. Presidency. Planned and managed large-scale and VIP fundraising events; worked with VIP donors; and wrote internal and external communications, remarks and speeches.

Miami, FL

• Miami/South Florida and South Florida Home & Garden magazines had a combined paid circulation of 70,000 (A.B.C.) and 40 employees.
• Began as Assistant to the Publisher; promoted to general manager of the company.
• Reduced costs and improved quality through the reorganization of numerous systems, including production, distribution and advertising sales.
• Significantly involved in the launch of a new magazine; closure of a publication; and creation of a business communications… Show more Miami/South Florida and South Florida Home & Garden magazines had a combined paid.
• Significantly involved in the launch of a new magazine; closure of a publication; and creation of a business communications consulting operation.
• Member of a senior team that explored and evaluated corporate capitalization and exit strategies that led to the successful sale of the company. Show less

Miami, FL

This community “roundtable” brought together senior business, community, education and government leaders to improve community relations and development. Wrote Board, community and grantor communications, including grant applications and status reports to national funders; supported Board and grantor operations and events; and worked with local government.

Masters Of Government Administration, Government Administration, Public-Private Ventures, Entrepreneurship.

Included significant coursework at Wharton School of Business.

Bs, Foreign Service*, International Economics

Activities and Societies: Worked nearly full-time as a Briefing Officer in the Office of the Secretary, U.S. Treasury Department..

Economics

Activities and Societies: The Daily Collegian

Freshman Honors Program

One year program attended in lieu of senior year of high school.