Tracy Meyer Email & Phone Number

Princeton, Nj, Us

Princeton, New Jersey, United States

Greater New York City Area, New Jersey, Greater Philadelphia Area

After consulting for Princeton University on the launch of an industry-facing communications initiative, I was hired full-time to continue to develop and execute the effort. The Office of Corporate Engagement and Foundation Relations helps build academic-industry collaborations that are beneficial to Princeton’s educational and scholarly mission. Working with our on-campus partners, we assist businesses who are interested in engaging with Princeton on everything from research, tech… Show more After consulting for Princeton University on the launch of an industry-facing communications initiative, I was hired full-time to continue to develop and execute the effort. The Office of Corporate Engagement and Foundation Relations helps build academic-industry collaborations that are beneficial to Princeton’s educational and scholarly mission. Working with our on-campus partners, we assist businesses who are interested in engaging with Princeton on everything from research, tech transfer, and entrepreneurship development to undergraduate and graduate career recruiting and athletic team support. Show less

Greater New York City Area, New Jersey, Greater Philadelphia Area

Representative Projects: • Planning, execution and assessment of marketing, branding and social efforts including website creation and management and ongoing content marketing; related writing, editing and project management.• Multi-day gatherings of global employees and VIPs to launch major company initiatives: Significant role in event planning and management, messaging strategy and creation of presentations and collateral.• Conception and execution of brand expression… Show more Representative Projects: • Planning, execution and assessment of marketing, branding and social efforts including website creation and management and ongoing content marketing; related writing, editing and project management.• Multi-day gatherings of global employees and VIPs to launch major company initiatives: Significant role in event planning and management, messaging strategy and creation of presentations and collateral.• Conception and execution of brand expression through physical elements in new corporate headquarters, including project management within budget and timeline amid changing stakeholder needs, and selection and supervision of creative and production vendors.• Deadline-intensive writing on complex, technical subjects for reports, presentations and websites. Audiences have included organization Board members, expert practitioners and the general public. Of note:Law Firms and Professional Consultancies: Marketing, communications and business development, including website improvement and management; social and email marketing; content creation; CRM tie-ins; presentations and events; and lead generation and client development. Robert Wood Johnson Foundation: Wrote briefing papers and website content on the Foundation’s health care policy work, summarizing and translating scholarly research into clear language that highlights its relevancy to a broad audience.LRN Corporation: An initial 90-day part-time contract to analyze the migration of LRN content to mobile devices was expanded to full-time and refocused to include responsibility for high-level communications projects, including branding of the firm's new Fifth Avenue headquarters; development of the CEO’s Keynote at an Employee Kickoff Conference (He re-conceived the brand and unveiled an organizational restructuring); and planning of communications initiatives, including social media, thought leadership, the expansion of internal staffing and hiring of a communications agency. Show less

Levittown, Pa

Founded in 1937, Calkins Media owns newspaper, television and digital news properties in Pennsylvania, New Jersey, Alabama and Florida, including the Bucks County Courier Times, The Intelligencer, the Burlington County Times and their related websites in the Philadelphia region.As the first marketing director for the Philly Region, led marketing and creative services that supported: o Three newspapers and websites, and seven web video programs;o A steady stream of new print… Show more Founded in 1937, Calkins Media owns newspaper, television and digital news properties in Pennsylvania, New Jersey, Alabama and Florida, including the Bucks County Courier Times, The Intelligencer, the Burlington County Times and their related websites in the Philadelphia region.As the first marketing director for the Philly Region, led marketing and creative services that supported: o Three newspapers and websites, and seven web video programs;o A steady stream of new print and digital product launches;o Audience acquisition, advertising sales; and events and promotions.______________• Led branding and marketing through a dramatic redefinition of the consumer’s relationship with and expectations of a newspaper company. During my tenure, the regional organization:o Split a regional website into three new brand-aligned sites;o Introduced paid digital content and mobile apps; o Launched a new weekly newspaper; o Launched a subscriber loyalty program; o Launched six new web-video programs; and o Created numerous new digital products, events and promotions.• Transformed a traditional newspaper promotions department with narrow skills, into a digitally-capable creative services and marketing department that marketed and promoted across legacy and digital channels, including print, websites, mobile sites, apps, social, radio, video, etc.• Managed team of six that served clients across almost all departments in 300+-person regional organization. Reported to Regional President and General Manager. Member of the senior Executive Team. Show less

Pennington, Nj

VJI developed the LAWCAST® legal information services, the first news services for lawyers to provide broadcast-quality audio reporting on substantive developments in the law. (Imagine news-based Continuing Legal Education that sounds like NPR.) The LAWCAST services (Intellectual Property LAWCAST, Computer & Internet LAWCAST, Corporate Counsel LAWCAST, etc.) served thousands of lawyers worldwide.•Over 13 years, built an innovative, award-winning news business that consistently attained… Show more VJI developed the LAWCAST® legal information services, the first news services for lawyers to provide broadcast-quality audio reporting on substantive developments in the law. (Imagine news-based Continuing Legal Education that sounds like NPR.) The LAWCAST services (Intellectual Property LAWCAST, Computer & Internet LAWCAST, Corporate Counsel LAWCAST, etc.) served thousands of lawyers worldwide.•Over 13 years, built an innovative, award-winning news business that consistently attained subscriber renewal rates of over 90 percent, with annual subscription prices of several hundred dollars. •Created and directed a communications plan to establish a national brand in a market of large, well-known competitors. With small budgets and creativity, we used all methods to build loyal communities of listeners, including direct mail, email, broadcast, online, trade shows, events, speaking opportunities, print, and subscriber service tools.•Initiated and executed a novel strategy to pursue accreditation as an alternative Continuing Legal Education provider. Eventually, lawyers in 29 states received CLE credit for listening to LAWCAST, dramatically enhancing the value to subscribers.•By consistently embracing new technology, built an organization able to report, produce, market and distribute 8-12 audio and print editions per month with a staff of 8-25. •Created a stable core team of personnel, including lawyers, journalists, engineers, and communications and administrative staff, despite the challenges of working for an emerging company.•Led the business through development of its founding business plan, acquired rounds of private investment, and sold the company to a venture firm.•Reported on changes in the law in national practice areas, such as intellectual property, employment, online, and corporate law. •“Voiced” content as an “anchor” of the LAWCAST services. Show less

Pennington, Nj

Founded a small, award-winning, creative communications agency that assembled freelance teams of talented professionals to fit each specific project. Clients included: a regional university hospital; the state’s largest provider of housing for the elderly; an insurance company; community banks; a county chamber of commerce; real estate agencies, developers and mortgage brokers; and tourism and historical attractions. Projects spanned advertising, marketing, promotion, collateral and corporate… Show more Founded a small, award-winning, creative communications agency that assembled freelance teams of talented professionals to fit each specific project. Clients included: a regional university hospital; the state’s largest provider of housing for the elderly; an insurance company; community banks; a county chamber of commerce; real estate agencies, developers and mortgage brokers; and tourism and historical attractions. Projects spanned advertising, marketing, promotion, collateral and corporate communications in print, video and audio. Show less

Union, Nj

Paid, full-time staff for U.S. Senate campaign that was exploring a candidacy for the U.S. Presidency. Planned and managed large-scale and VIP fundraising events; worked with VIP donors; and wrote internal and external communications, remarks and speeches.

Miami, Fl

Miami/South Florida and South Florida Home & Garden magazines had a combined paid circulation of 70,000 (A.B.C.) and 40 employees.•Began as Assistant to the Publisher; promoted to general manager of the company.•Reduced costs and improved quality through the reorganization of numerous systems, including production, distribution and advertising sales.•Significantly involved in the launch of a new magazine; closure of a publication; and creation of a business communications… Show more Miami/South Florida and South Florida Home & Garden magazines had a combined paid circulation of 70,000 (A.B.C.) and 40 employees.•Began as Assistant to the Publisher; promoted to general manager of the company.•Reduced costs and improved quality through the reorganization of numerous systems, including production, distribution and advertising sales.•Significantly involved in the launch of a new magazine; closure of a publication; and creation of a business communications consulting operation.•Member of a senior team that explored and evaluated corporate capitalization and exit strategies that led to the successful sale of the company. Show less

Miami, Fl

This community “roundtable” brought together senior business, community, education and government leaders to improve community relations and development. Wrote Board, community and grantor communications, including grant applications and status reports to national funders; supported Board and grantor operations and events; and worked with local government and nonprofit organizations to further organization’s goals.

Masters Of Government Administration, Government Administration, Public-Private Ventures, Entrepreneurship.

Included significant coursework at Wharton School of Business.

Bs, Foreign Service*, International Economics

Activities and Societies: Worked nearly full-time as a Briefing Officer in the Office of the Secretary, U.S. Treasury Department..

Economics

Activities and Societies: The Daily Collegian

Freshman Honors Program

One year program attended in lieu of senior year of high school.