Tracy Yap Email and Phone Number
Tracy Yap work email
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Tracy Yap personal email
Driven and passionately curious about the world and our purpose.Outside of work, I love to travel around Asia and cooking up simple treats for my family in the kitchen.I am currently part of the alumni committee of my alma mater, a nostalgic way of being in touch with my childhood and giving back to my beloved school.In the future, I plan to be involved in a role that builds environmental sustainability for our next generations.
Whispir
View- Website:
- whispir.com
- Employees:
- 152
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Customer Success ManagerWhispir Sep 2021 - PresentSingapore• Partner closely with Sales team to manage and ensure customer growth and retention• Drive customer satisfaction through platform adoption, trainings, use case sharing and issue troubleshooting• Running monthly or quarterly Business Reviews, with occasional webinars• Voice of the customer working across Enablement, Solutions Architect, Ops and Support Teams• Driving and meeting quarterly revenue targets, CSAT and NPS goals
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Senior Customer Success ManagerAdara, Inc. Oct 2019 - May 2021SingaporeMy mission back at ADARA was to expand my skill set and knowledge pertaining to data-led products. Besides being responsible for the renewals of managed service media, I was involved in the pitch, pre and post sale of our DaaS (Data as a Service) products. -
Account Director, ApacFlashtalking By Mediaocean May 2020 - Sep 2020SingaporeAs the first employee in Singapore, I was active in business development, account servicing and platform training in APAC (excluding Australia), with operational support from Sydney. -
Customer Success Team Lead, North AsiaAdara, Inc. Apr 2019 - May 2019Singapore
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Senior Account ManagerAdara, Inc. Jan 2016 - Apr 2019SingaporeI worked at ADARA Inc, a company offering critical intelligence that drives personalization and relevance throughout the customer journey for sustainable growth.I took on the hybrid role of Campaign and Account Manager for 2 years with HK as my main market, along with other accounts in SEA. During this time, I played a key role, along with my wonderful Sales Director, in growing the HK market by 65%.As the company expanded, I started focusing on Account Management for key hotel clients in SEA and HK. Here's how I ensured customer satisfaction and renewals:• Recommended new products and opportunities to grow existing accounts further• Prepared strategic QBRs to evaluate, discover and gain understanding on how we can continuously work towards the clients' goals.• Planned and forecast yearly / quarterly budgets based on seasonality and clients' KPI expectations.
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Sales Planning SupervisorTripadvisor Feb 2015 - Dec 2015SingaporeI kept my planning role for the Hong Kong market, while managing half the sales planning team. At the same time, I took on the tourism portfolio for Southeast Asia.I also achieved several personal milestones through:• Strategic planning and optimisation of campaigns exceeding USD1 million• Communicating and training on key product roll outs from the global team in US• Managing and overseeing DSM to XSM platform transitions• Pioneering programmatic audience management campaigns out of the APAC office -
Senior Sales PlannerTripadvisor Feb 2013 - Feb 2015SingaporeI started training and mentoring new staff, driving across TripAdvisor core values and best practices. I also turned around an effective quarter-long reactive sales support for a key market (Hong Kong), due to the absence of a Sales Representative.
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Sales PlannerTripadvisor Sep 2011 - Jan 2013SingaporeI was the first Sales Planner for the South East Asia business, ensuring my learnings, optimisations and best practices from the UK team were applied effectively, thus setting up the foundation for TripAdvisor's display advertising in APAC.
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Account ManagerMicrosoft Corporation May 2010 - Sep 2011Singapore• Managing online campaigns through the process of optimisation, tracking and reporting• Responsible for meeting client's budget for both premium and network buys• Initial checking of creative before sending off to ad ops for assignment and campaign launch• Ensuring the positive experience of clients for long term working relationships.Achieved Passion Award in 2011 for “Driving huge growth with our largest accounts and doingan amazing job on campaigns with our partners” -
Sales PlannerMicrosoft Corporation Oct 2009 - May 2010Singapore• Escalation point for inventory availability and reservations• Supporting the sales team on efficient inventory booking and sell through• Ensuring the compliance of inventory sales guidelines and regulations
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Business ExecutivePixel Interactive Media Jan 2009 - Sep 2009Singapore• Developing new product initiatives• Assisting regional offices on regional buys and media plans• Liaising with publishers on product initiatives and updates• Acquiring publishers and traffic for ad network• Assisting Sales Manager on ad network media plans and pitches• Collating eDM content for Singapore office• Media events coordination and planning
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Marketing ExecutiveLuxury Ventures Sep 2007 - Nov 2008Singapore• Conceptualising, executing, planning and evaluating tactical promotions for the year• Composing press releases and brand write ups• Liaising with brand principals and managers on season launches and press materials• Conceptualising and creating newsletters for fashion store and eDMs for brands• Liaising with VM team, logistics and retail staff on monthly brand promotions and displays• Sourcing of vendors, event planning for brand and corporate events/parties• Assisting in downtown events for Jimmy Choo and Coach such as RSVP and venue sourcing• Liaising with media for product loans and photoshoots
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Senior Account ExecutiveAmbrosia Communications Aug 2006 - Sep 2007• Liaising with clients on advertising creatives and media bookings• Conceptualising and coordinating BTLs and ATLs• Media booking, planning and monitoring• Coordinating yearly marketing and media plans• Drawing up quotations and budgeting• Business development
Tracy Yap Skills
Tracy Yap Education Details
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Mass Communication/Media Studies -
Raffles Design InstituteFashion Marketing And Management -
Mass Communications
Frequently Asked Questions about Tracy Yap
What company does Tracy Yap work for?
Tracy Yap works for Whispir
What is Tracy Yap's role at the current company?
Tracy Yap's current role is Customer Success. Big on Data and Digital. Lifelong Learner.
What is Tracy Yap's email address?
Tracy Yap's email address is tr****@****.com.sg
What schools did Tracy Yap attend?
Tracy Yap attended Rmit University, Raffles Design Institute, Ngee Ann Polytechnic.
What are some of Tracy Yap's interests?
Tracy Yap has interest in Children.
What skills is Tracy Yap known for?
Tracy Yap has skills like Online Advertising, Digital Media, Media Planning, Advertising, Campaign Management, Digital Marketing, Product Management, Business Development, Seo, Social Media Marketing, Integrated Marketing, Marketing.
Who are Tracy Yap's colleagues?
Tracy Yap's colleagues are Daniel Hansen, Dax J., Ailleen Arriola-Francisco, Aleksandar Milisic, Danny Huang, Louise Stewart, Cynthia Ren.
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Tracy Yap
Account Management • Business Development Campaign Management • Crm & Loyalty Programme • Events • Marketing • Social Media ManagementSingapore2fareast.com.sg, frasersproperty.com
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