Tracy Yap Email & Phone Number

Singapore

• Partner closely with Sales team to manage and ensure customer growth and retention
• Drive customer satisfaction through platform adoption, trainings, use case sharing and issue troubleshooting
• Running monthly or quarterly Business Reviews, with occasional webinars
• Voice of the customer working across Enablement, Solutions Architect, Ops and Support Teams
• Driving and meeting quarterly revenue targets, CSAT and NPS goals

Singapore

My mission back at ADARA was to expand my skill set and knowledge pertaining to data-led products. Besides being responsible for the renewals of managed service media, I was involved in the pitch, pre and post sale of our DaaS (Data as a Service) products.

Singapore

As the first employee in Singapore, I was active in business development, account servicing and platform training in APAC (excluding Australia), with operational support from Sydney.

Singapore

Singapore

• I worked at ADARA Inc, a company offering critical intelligence that drives personalization and relevance throughout the customer journey for sustainable growth.I took on the hybrid role of Campaign and Account Manager.
• Recommended new products and opportunities to grow existing accounts further
• Prepared strategic QBRs to evaluate, discover and gain understanding on how we can continuously work towards the clients' goals.
• Planned and forecast yearly / quarterly budgets based on seasonality and clients' KPI expectations.

Singapore

• I kept my planning role for the Hong Kong market, while managing half the sales planning team. At the same time, I took on the tourism portfolio for Southeast Asia.I also achieved several personal milestones through:
• Strategic planning and optimisation of campaigns exceeding USD1 million
• Communicating and training on key product roll outs from the global team in US
• Managing and overseeing DSM to XSM platform transitions
• Pioneering programmatic audience management campaigns out of the APAC office

Singapore

I started training and mentoring new staff, driving across TripAdvisor core values and best practices. I also turned around an effective quarter-long reactive sales support for a key market (Hong Kong), due to the absence of a Sales Representative.

Singapore

I was the first Sales Planner for the South East Asia business, ensuring my learnings, optimisations and best practices from the UK team were applied effectively, thus setting up the foundation for TripAdvisor's display advertising in APAC.

Singapore

• Managing online campaigns through the process of optimisation, tracking and reporting
• Responsible for meeting client's budget for both premium and network buys
• Initial checking of creative before sending off to ad ops for assignment and campaign launch
• Ensuring the positive experience of clients for long term working relationships.Achieved Passion Award in 2011 for “Driving huge growth with our largest accounts and doingan amazing job on campaigns with our partners”

Singapore

• Escalation point for inventory availability and reservations
• Supporting the sales team on efficient inventory booking and sell through
• Ensuring the compliance of inventory sales guidelines and regulations

Singapore

• Developing new product initiatives
• Assisting regional offices on regional buys and media plans
• Liaising with publishers on product initiatives and updates
• Acquiring publishers and traffic for ad network
• Assisting Sales Manager on ad network media plans and pitches
• Collating eDM content for Singapore office

Singapore

• Conceptualising, executing, planning and evaluating tactical promotions for the year
• Composing press releases and brand write ups
• Liaising with brand principals and managers on season launches and press materials
• Conceptualising and creating newsletters for fashion store and eDMs for brands
• Liaising with VM team, logistics and retail staff on monthly brand promotions and displays
• Sourcing of vendors, event planning for brand and corporate events/parties

• Liaising with clients on advertising creatives and media bookings
• Conceptualising and coordinating BTLs and ATLs
• Media booking, planning and monitoring
• Coordinating yearly marketing and media plans
• Drawing up quotations and budgeting
• Business development

Bachelor Degree, Mass Communication/Media Studies

Advanced Diploma, Fashion Marketing And Management

Diploma, Mass Communications

Activities and Societies: Writer for campus online magazine www.urbanwire.com