Tracy Yap Email & Phone Number

Singapore

Cluster Marketing - Conceptualise and execute A&P activities to generate shopper traffic and spending in retail mall with key focus on loyalty acquisition and engagement. Create social media campaigns to generate awareness and conversation around our property. Manage and supervise a team of Customer Service Officers and the daily activities.Cluster Casual.

Loyalty & Group Marcom - Spearheaded and launched the mobile application for the loyalty program, ShopFarEast. Formulate strategies and overseeing budget allocation for program awareness, member acquisition and engagement. Conceptualised and executed all A&P activities to generate shopper traffic and spending in Far East retail malls. Increased the mall's.

Execute strategic marketing plan for education products in SEA and worked with international business units for new product development in international markets.Assisted Marketing Director of SEA in setting up the department, streamlined work processes for Singapore office, all document organisation for meetings, schedule management, coordinate meetings.

Managed Branding, Communications, CRM and Marketing for all the retail outlets in Singapore under Times The Bookshop Pte Ltd.Additional functions performed within the role includes setting up new SOPs for the department, assisted with re-organisation of department structure, data organisation, schedule management and minutes taking for GM of Singapore and.

Worked closely with the APAC offices for the brand development and marketing for all Borders bookstores in Singapore.Schedule management for Marketing Manager of APAC during her stay in Singapore and assisted GM of Singapore with internal company events planning and coordination as part of the organising committee.

Handled all aspects of marketing, merchandising for their principal brands for SEA market and retail management for all their retail outlets in Singapore.Performed secondary role as personal assistant to CEO and sponsored golfer, handled PR communications, schedule management for events, minutes taking, golf equipment and apparel coordination.

Involved in account servicing, advertising, events management and public relations for all overseas projects under the company in the MICE industry.Performed secondary role as personal assistant to CEO, schedule management, minutes taking, travel arrangements, procurement of office supplies and company's expense tracking including banking transactions.