Trang Luu Email and Phone Number

Managing marketing budget and developing marketing strategy for both online and offlineResponsible for website and SNS channels updating (contenting creating and proofreading) by working with graphic designer and team member Working directly with agencies in terms of running digital ads and campaigns on Facebook, Instagram and GoogleHolding in-house events and in charge of PR (Press Release Handling, Media Organization contacting, Materials developing) and Influencer marketing (KOLs) to brand awarenessOther tasks: market researching, competitors analyzingReport directly to General Manager

Develop pre-opening Marketing Budget/ Strategy both online and offlineDevelop Resort's signages, collaterals, amenitiesCreate resort's social & OTA accounts: Facebook & Instagram, and TripadvisorContent creating and proofreading (social media pages, EDM and website)Manage media fam trip & influencers' visitLeading in-house photography/videography shooting Launching Soft-Opening Event (brainstorm for event concept and key visuals, event photo corner, work closely with vendors to ensure all marketing materials for event deliver in time) Assist department head in developing and producing sales support materials (Reservation confirmation letter, resort's handbook, resort, brochure, in-room information, etc.)Support HR department to recuite marketing team member Update critical plan monthly

Establish communication budget and action planPlan & create the editorial calendar monthly & quarterlyWrite Advertorial articles on print & E-platformsManage indoor & OOH advertising bannerManage monthly pickups maximizelyManage media fam trip & influencers' visit, both local and international such as: Chinese Fam Trip (the Bund, South China Morning Post, Leisure & Travel, L'Officlel, etc...)Work for co-branding with global and local banks/airlines: HSBC, Citibank, Techcombank, Vietnam Airlines.Manage resortl's awards: Luxury Hotel Awards, The Guide Awards, The Bund Awards, World Travel Awards, World Luxury Restaurant Awards, National Geography, (register, write up press release, exposure on media placements)Manage Tribe database and media lists.Control PR expenses monthlyMonthly report to Director

Build up Resort's brand guideline & creating brand storyEstablish Marketing budget and action plan, including digital and communication parts.Be in charge of resort's marketing activities, both off & online Manage media fam trip & influencers' visit, both loal and international: Korean Fam trio, Russian Fam TripWork closely with agencies for seasonal digital campaigns such as: Grand Opening, Summer Camp, Festive SeasonWork with agency for website development, content creation, SEO on-page.Manage website, digital campaigns (SEO, PPC, GDN)Create resort's social & OTA accounts: Facebook & Instagram. Increase page likes/ followers organically and Tripadvisor, Agoda, Booking, Ctrip, HotelbedsLeading 3 successful filming project featured on "Du lich cùng VTV" on VTV trip, TVC on VTV1 & "Diem Den Ngay Nay" on HTVCOrganize seasonal events such as Halloween event 2017, Thank you party, Fun in Sun 2018, Jukebox & Mice sales event. Implement successfully for resort openingMonthly report to Director