Travis Lyle Email & Phone Number

I love the diversity & variety of vendor-side research, working for top brands across industries from tech to retail & CPG--for both B2B and Consumers. Whether it be a small quick-turn qual or robust quant.An Analyst at heart, I excel at getting in the weeds. From designing with a respondent lens to gather the most reliable data to deep analysis to find and tell the most important and actionable story, amplifying buyers’ spoken & unspoken preferences, priorities and habits. With well over a decade of custom research, I've filled my methodological toolbelt and continue to contribute to each phase of the research process, from design through vendor management, fielding, analysis, visual report development & presentation. Equally adept at qual (e.g., FG, IDI, boards) & quant (e.g., A&U, MaxDiff, DCM, segmentation)--I love tailoring the research to best answer our clients most pressing questions.Topics & Methodologies: Branding & Positioning | Messaging | Consumer behavior | Customer journey | Satisfaction / Loyalty | Segmentation | Tracking | MaxDiff | DCM / Conjoint | JTBD / Opportunity mapping (ODI)

Listed skills include Market Research, Data Analysis, Quantitative Research, Qualitative Research, and 17 others.