Heather Carpenter Email & Phone Number

Provide in-depth analysis and reporting support for qualitative and quantitative studies. Conduct analysis with data collected from focus groups, IDIs, online boards/diaries, ethnographies, and online surveys to formulate reports and make recommendations based upon the research findings, with a focus on storytelling. Work with internal research team and clients. Responsible for analysis and reporting on high complexity projects (in terms of scope, design, and methods)

Virginia Beach, Virginia

Responsible for providing Marketing Analytics focused on acquiring members in Anthem’s Medicaid Business Unit. Analyze marketing performance at the market level and ROI. Provide data and assistance to plan annual marketing budgets. Provide in-depth member analysis and segmentation utilizing primary and secondary data for use in marketing design and planning. Provide whole market landscape analysis through secondary data. Track and analyze competitive performance.

Norfolk, Virginia

• Manage research projects from development through final results presentation.• Develop surveys and research plans based on client need assessments.• Implement surveys for external and internal clients.• Analyze primary and secondary research to identify trends, correlations, or patterns.• Connect comprehensive research and detailed analyses to implications in product/service development and improvements or operational, promotional, advertising, brand, competitive, content, design, media, distribution, and pricing strategies.• Present actionable results and recommendations verbally and in written form to clients.• Benchmark leading and innovative methodologies, database advancements and research applications from industry-wide companies, leaders and resources.• Responsible in helping achieve incremental and growth revenue objectives.• Oversee segmentation analyses geared toward business and communications strategy development.

Duluth, Ga

• Managed projects involving multiple healthcare entities, such as hospitals, health plans, and clinical groups.• Conducted customized statistical analysis on survey data utilizing several statistical methods (Regression, ANOVA, Multivariate methods).• Prepared reports of findings, illustrating data graphically and translating complex findings into written text to convey to clients the effectiveness of programs and areas for improvement.• Consulted with sales team and clients to aid in survey and report design, sampling methodologies, and cost.• Participated in on-site presentations to key clients, along with phone and webinar presentations.• Developed benchmarks for multiple projects to increase the value of information delivered to clients.• Maintained specific product guideline knowledge, ensuring data collection and report production adhere to all government agency regulations.• Designed procedures and materials to improve analysis and report production time by 30% or more.• Maintained relationships with clients to aid in contract renewals.

Atlanta, Ga

• Created extensive patient outcome database for use in data mining, where none existed previously.• Found parameterized trends out of the data and maintained records of the respective interpretations.• Presented findings to surgeons, administrators, and staff on regular basis.• Created and conducted patient surveys to determine areas for improvement within the clinic.• Acted as study coordinator for all FDA studies.• Supervised the research procedures and confirmed compliance with laws and regulations governing them.• Worked directly with IRBs and sponsors during clinical studies.

Suwanee, Ga

• Planned, developed, coordinated and participated in various marketing research activities to identify customer preferences and attitudes and to enhance products and services.• Conducted research on consumer opinions and marketing strategies.• Moderated focus groups, conducted surveys in the field, and recruited study participants.• Designed materials for in-house research projects such as surveys and focus group question guides.• Developed and implemented improved quality control procedures to ensure accuracy of tabulations and programming.• Managed projects, including multi-million dollar pharmaceutical, radio, and beverage company accounts.

Master Of Arts (M.A.), Exercise Science

Activities and Societies: Student Government Association

Bachelor'S Of Science In Education, Exercise Science