Travis Lofley Email & Phone Number

Dallas/Fort Worth Area

- Oversees the full end to end implementation of SEO initiatives, both standard, and local-focused - Optimizes websites for search via best practices within agreed-upon timelines - Measures and reports performance of all SEO projects and assess against client goals - Identifies trends and insights, and optimizes projects based on findings - Maintains accurate log of project developments using internal project management software - Identifies problems and implements solutions in a timely manner - Stays up to date with the latest SEO and digital marketing latest trends and best practices

Dallas/Fort Worth Area

Dallas/Fort Worth Area

- Led strategy and development of online content and copy with the primary end goal of conversions- Researched, wrote, and published content around secondary goals such as SEO, branding, creative, and promotional• Wrote copy for internal deliverables such as strategy documents, audits, RFPs and proposals • Led SOSTAC planning meetings for new clients and campaigns• Completed monthly reporting measuring success points such as conversions, traffic, engagement, time on page, and bounce rates

Plano, Texas

- Worked with clients specializing in automobile sales, energy, entertainment, financial services, healthcare, higher education, and moving services- Researched and developed content and promotions for social media, client websites, blog platforms and professional networking platforms - Gained experience in online reputation management, learning how to create content to combat SERP rankings of negative conversations in social media, blog communities and hate websites- Maintained monthly SEO inventory for clients

Plano, Texas

Lubbock, Texas

- Worked with research, press releases, social media, media kits, blogging, etc. on all active accounts- Worked on The HUB (student publishing outlet) account during the spring and fall semesters of 2014, researching and creating promotional items to increase readership on website and encourage publishing

Lubbock, Texas

- Led research in graduate and undergraduate academic interests of the Texas Tech student body- Presented recommendations and action plan to committee and carried out event campaign through Facebook, Twitter, Instagram and YouTube- Promoted volunteer and student speaker involvement via social media- Reached 1000 mentions on twitter and 500000 impressions worldwide on day of event

Lubbock, Texas

- Executive officer overseeing organization finances, recruitment, member relations, networking, annual trip and PR- Led team of four other officers in growing and promoting the organization on the Texas Tech campus, in the Lubbock community and beyond

Lubbock, Texas

- Liaison between student members and alumni/professional partners of Texas Tech- Arranged and coordinated social and networking events for members- Maintained membership records of approximately 100 students through Microsoft outlook, excel and word

Las Vegas, Nevada

· Assisted with management of tournament data, including player registration, tournament updates, chip counts, and results of over 10,000 players during a 7 week period· Assisted with management of online images, player profiles, event result pages and other web content using WSOP.com’s content management system (CMS)· Acted as a liaison between the WSOP and the ESPN production crew, assisting with research and providing tournament information and data when needed

Lubbock, Texas

• Planned social media campaign through Facebook, Twitter, Instagram and Pinterest for Spring 2014 semester, engaging prospective and admitted students• Covered department events through both photojournalism and social media• Monitored daily feed through Hootsuite to respond to posts, answer questions, and referred students to other departments when necessary• Updated content on website and planning for transition to new website format• Increased reach of students by more than 1000 across all platforms

Lubbock, Texas

• Informed students about campus life and their degree plans• Connected incoming students to faculty and new friends • Helped develop relationships between students and the Tech and Lubbock communities• Saw record enrollment numbers in class of 2017