Travis Seaton

Travis Seaton Email and Phone Number

VP Product Marketing and Strategy - SME in Apparel/Accessories @ NaviStone
cincinnati, ohio, united states
About Travis Seaton

Seasoned direct marketing professional with demonstrated abilities in successfully managing and growing direct marketing operations for companies that range in size from $10 million to $73 billion in annual sales. • Proven ability to cultivate productive relationships with key decision makers and manage projects on a global basis to achieve corporate goals.• Demonstrated record of achievement in direct marketing and database management with strong ability to translate business analysis into actionable customer driven strategies. • Expertise in creating audiences for both offline and offline utilizing modeling and testing strategies, data enhancement, and extensive analytics and reporting.• Successful record in managing budgets with experience in driving continued growth while reducing costs.• Specialize in DTC marketing ecosphere across many industries such as apparel/accessories, home decor, outdoor brands, specialty gift.

Travis Seaton's Current Company Details
NaviStone

Navistone

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VP Product Marketing and Strategy - SME in Apparel/Accessories
cincinnati, ohio, united states
Website:
navistone.com
Employees:
33
Travis Seaton Work Experience Details
  • Navistone
    Vice President Product Marketing
    Navistone Sep 2024 - Present
    Leveraging my experience and expertise, along with the powerful NaviStone platform of full-funnel solutions, to help DTC brands boost their marketing ROI by an impressive 50-70%.
  • Cohereone
    Svp Strategic Services
    Cohereone Mar 2014 - Nov 2024
    Orange County, California Area
    Divested from Merkle and formed CohereOneManage direct marketing and circulation processes for retained accounts, including creating and maintaining yearly budgets and forecasts, successfully producing and implementing detailed circulation plans to achieve company goals, consulting on business procedures to ensure that industry standards and best practices are being met, managing external vendor and internal relationships for building database models for prospecting and housefile optimization.
  • Merkle
    Senior Director, Specialty Retail
    Merkle Apr 2011 - Feb 2014
    LENSER was acquired by Merkle in April 2011
  • Lenser
    Vp Multichannel Marketing Consultant
    Lenser 2001 - Mar 2011
    Manage direct marketing and circulation processes for retained accounts, including creating and maintaining yearly budgets and forecasts, successfully producing and implementing detailed circulation plans to achieve company goals, consulting on business procedures to ensure that industry standards and best practices are being met, managing external vendor relationships and building external database models for prospecting and housefile optimization.
  • Smith & Hawken
    Circulation Manager
    Smith & Hawken 1999 - 2001
    Managed catalog circulation planning and budgeting for both Business-to-Consumer and Business-to-Business catalogs including: producing and meeting yearly circulation budget goals; tracking catalog sales down to a profit/loss level; managing list rentals to drive customer acquisitions; analyzing house file database market research; and managing call center and distribution center relations.
  • American List Counsel
    Account Executive
    American List Counsel 1996 - 1999
    Managed list rental processes for retained accounts. Developed strategies to meet clients direct marketing needs, created and presented list rental recommendations, executed delivery of names and managed merge processes. Analyzed campaign results and utilized campaign performance data to drive future list rental strategies.

Travis Seaton Skills

Direct Marketing Multi Channel Marketing Customer Acquisition Database Marketing Direct Mail Email Marketing B2b Integrated Marketing Market Research Catalogs Analytics Lead Generation Crm Web Analytics Sem Digital Marketing E Commerce Web Marketing Business To Business Interactive Marketing

Travis Seaton Education Details

Frequently Asked Questions about Travis Seaton

What company does Travis Seaton work for?

Travis Seaton works for Navistone

What is Travis Seaton's role at the current company?

Travis Seaton's current role is VP Product Marketing and Strategy - SME in Apparel/Accessories.

What is Travis Seaton's email address?

Travis Seaton's email address is tr****@****ail.com

What is Travis Seaton's direct phone number?

Travis Seaton's direct phone number is +141559*****

What schools did Travis Seaton attend?

Travis Seaton attended California State University-Chico, Morro Bay High School.

What skills is Travis Seaton known for?

Travis Seaton has skills like Direct Marketing, Multi Channel Marketing, Customer Acquisition, Database Marketing, Direct Mail, Email Marketing, B2b, Integrated Marketing, Market Research, Catalogs, Analytics, Lead Generation.

Who are Travis Seaton's colleagues?

Travis Seaton's colleagues are Cassie Whitaker Maurer, Nathan Meyers, Elisha Shannon, Suzzanne Thompson, Jeremy Davidson, J Kimberly Bentz, Alex Beckham.

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