Leading Sales & Distribution team for emerging hydration brand Leisure Project.

Leads annual business plan and market strategy for corporate venture capital incubator:- Set company sales targets and marketing goals, and monitor and report on progress and performance- Develop and oversee new products and services, pricing, and business models that address the needs and challenges of clients seeking fast growth and new market entry- Identify and evaluate new markets, partners, channels, and customers, and conduct market research and analysis to support business decisions

- Advised and executed strategic sourcing initiative for iconic national theme park netting $1.7MM in annual savings against a budget of $48MM through RFPs, insourcing print studio, vendor consolidation, B2B sales, and multiyear contract negotiations using complex data sets.- Developed restaurant strategy for 250 locations across 5 states yielding +$300MM in revenue by creating specific concepts with templatized menu framework optimizing the highest margin items and maintaining consistent guest experience.- Analyzed and renegotiated enterprise software partnership with leading marketing technology company netting savings of $2MM as part of $80MM cost saving turnaround project for $34B retailer

- Owned the management of a $13.5MM portfolio of retail sales for key convenience retailers, consistently surpassing yearly revenue and profitability plans by +9.0% for Midwest region with top client satisfaction scores.- Championed key account relationships, employing data analysis and strategic planning to negotiate partnership contracts and foster sustainable growth inclusive of pricing, promotional analysis, GTM execution and innovation plans.-Featured 3 times on regional sales calls for outstanding omnichannel program creation and monthly sales execution with chains netting >20% sales growth. Nominated by management for biggest win on National 2020 Sales Call.

Accountable for strategy, field execution, and sales management of 5 off premise distributors generating annual revenue of $178MM:- Led regional execution plan on beverage innovation launches building local digital field tools to support retail sales team in Route-To-Market implementation and sales process of new products across 300+ salesforce.- Developed regionwide sales initiatives around the independent retail channel securing +1,700 new shelves and the highest growth in region history (+40% sales & +2.0 IRI share point gains vs prior year) using syndicated retail data to target must win accounts. (IRI, Nielsen, BI, SAP)- Built 4 departments cross-functional team for brand campaign in Florida’s largest convenience retailer 7-Eleven yielding +14% sales lift and largest absolute dollar gain generated in US, leveraging and training promotional team for +150 unique new points of distribution.

Chief of Staff to General Manager overseeing $450M territory spanning off-premise, on-premise, and marketing operations:- Performed business planning, product launches, industry trends and strategic analyses developing consistent publication of KPI scorecards, finance forecasts, trackers and org designs.-Led team of 15 in New Orleans Share Project, a 6-month strategic plan to combat share erosion in the New Orleans/Mobile Convenience market; results saw steady increase to an ending yield of 51.0 IRI share points (+1.5 vs. previous year).-Created formal proposal for 3 distributor acquisitions in Mississippi territory of 850,000 cases; wrote market analysis and modeled opportunity to net tens of thousands more cases and realize operational efficiencies when project executed in 2018.- Organized and led first of its kind Strategy Summit for nationwide analysts recognized by national leadership as best in class

Selected as 1 of 5 ‘Graduates’ from 5,000+ applicants to Leadership Development Program focused on Sales & Marketing.Strategic Sales:- Created 'Red Bull Round Tables,' an on-going training program for their sales team of 40+ Account Managers comprised of interactive workshops, teaching various sales techniques, and educating the sales force on market analytics (ie. Nielsen Market Data, IRI Scan Data, and internal case rate data).- The hiring of a local key account team to manage 'Distributor-owned' retail chains; this came from a market analysis identifying a universe of 1,200 stores with $21mm in revenue contribution that were currently being unserviced. Matador has hired additional headcount to solve this problem.- Successfully taught and ran workshops to both RBNA and Matador employees on 'Perfect Store Standards' resulting in a 6.3% increase over 3 months to ultimately achieve a corporate goal 11 months ahead of schedule.Digital Marketing: - Built monthly digital strategy scorecards for 20 major metro markets including engagement metrics (Sprinklr), content ideation, and best practices. Project Management: - Lead on digital activation at music festivals and on-site management for multiple major music festivals in SE USA (ie. Hangout Music Festival, Counterpoint, Music Midtown)- Introduced 360 Videography and Virtual Reality user experience to Red Bull Southeast as integrated in 2015 Atlanta Red Bull Soapbox Race '360 Experience'

Part of the Global Strategy & Planning Team housed in Corporate Operations focusing on organic growth and emerging market investment opportunities.My team supports BlackRock through Business Advisory activities (product consulting), Market Intelligence/Research, and Corporate Initiatives (M&A's)-Developed global index report for multiple asset performances for various rated developing countries -Performed market research and competitive analysis for creating new funds capitalizing on European bank deleveraging and direct lending-Assisted in creating, analyzing and assessment the landscape on emerging market investment strategies-Contributed to development team to grow Latin America business

Working as Summer Associate for TD Insurance Direct Life & Health Portfolio.- Performing market analysis and competitive research on individual insurance products- Assiting in the development of individual critical illness market entry for TDI- Developed strategic marketing launch for TDI utilizing current and emerging social media platforms

Organized a national nonprofit agency focused on raising awareness of the dangers of texting while driving - Partnered with politicians to create and enact New York State wide legislation- Created social media platform using Facebook and Twitter with regularly updated feeds and related news- Developed extensive marketing campaign including: Press conferences, developing a line of promotional products, creating a PSA featured on a National PBS Television Program and local, radio, print and television news stories-Resulted in NYS Legislation ban on texting while driving

Founder and Executive Director of custom digital printing company.