Trey Nelson Email & Phone Number

Texas, United States

United States

Dallas, Texas, United States

• Create competitive promotions & offers in the marketplace tailored toward smaller midmarket & larger enterprise level businesses as well as government & public works
• Identify & plan messaging at trade shows or conferences, presentation opportunities, and hosting customer appreciation events
• Drive external efforts and manage relationship with marketing vendors for the creation of email campaigns, slide-out & banner ads, and educational webinar content
• Coordinate cross functionally in a large organization for a variety product & marketing functions for pricing, sales enablement & training, internal & external marketing campaigns, tech support for customer issues, and.

Dallas, Texas, United States

• Analyze & visualize data for insights on customer device purchases, churn, and network migration and present these findings on a weekly basis to executive leadership within our fleet partners’ respective organizations
• Maintain marketing & sales collateral relevancy, coordinating with vendors to drive updates, produce content for new products, and promotions
• Collaborate across the organization with sales, technical, and customer care as a subject matter expert for approving custom pricing orders, customer pilot programs, billing issues, and back-end device refreshes
• Support tradeshow planning, connecting providers and sales team to meet critical planning milestones

Dallas/Fort Worth Area

• Established branding guidelines and implemented across digital presence, company literature, communications, packaging, and products as subject matter expert
• Oversaw digital marketing, updating SEO and minor website updates in WordPress, PPC campaigns in AdWords, managing social media accounts, composing monthly email campaigns in MailChimp and coordinating with 3rd party.
• Produced marketing materials and video with 3rd party providers for distribution through web, email, case studies, social media, and trade shows

Dallas/Fort Worth Area

• Developed key customer profiles through discovery interviews with management, sales, and staff
• Reviewed SEO & PPC campaigns and made adjustments based on performance
• Provided consulting style recommendations for revisions to branding, digital, and literature

Dallas/Fort Worth Area

• Assessed effects of a new store format on consumer perceptions of the brand through writing and conducting field surveys measuring impressions across core customer segments as well as desirable customer segments
• Provided segmented analysis of survey results, qualitative observations, and short & long-term recommendations for operational, technological, and digital improvements for current and future stores to elevate brand.

Dallas/Fort Worth Area

• Assessed current financial education tools, benchmarking against direct competitors and best practices
• Recommended, with consensus from C-suite and senior management, a budget increase to create a digital platform to realistically increase reach from 1,400 participants/year to 25,000 unique visitors/month reducing cost.

Greater Salt Lake City Area

• Outlined and executed project scheduling, material procurement, designs, and management of fabrication with lead times up to one year in the production of bespoke steam chemistry sampling equipment for power generation.
• Directed product installation as foreman and coordinated with client personnel to eliminate delays in a time-sensitive environment
• Reduced a key product’s cost by 86% after designing simplified processes and tooling for in-house production
• Wrote and supervised technical production and quality assurance procedures

Provo, Utah Area

• Applied principles of design thinking, product development, prototyping, and project planning to design a system light enough to be carried by Air Force pararescue jumpers (PJs) and with rescue capabilities of lifting.
• Conducted interviews and design reviews with PJs to assess and adjust product features and specifications throughout development

Greater Salt Lake City Area

• Mapped SKU locations in distribution center for ERP input to reduce pick times
• Analyzed limited sales data from a brand acquisition to calculate preferred stock, re-order point, and safety stock
• Sourced material based on engineering specifications for in-house production

Northern California

As a full-time volunteer representative, I served for a period of 2 years with leadership responsibilities including training, supervision and motivation of up to 24 volunteers in an assigned geographic area. I developed skills in conducting meetings, presenting, communication, and interpersonal skills. In addition to my leadership responsibilities, I was.

Master Of Business Administration - Mba, Marketing & Brand Management

Bachelor Of Science (B.S.), Manufacturing Engineering Technology