1) Merchant Acquisition:On the business development from ideas, pitching, and closing, to tracking loyalty performance on TAPTAP.Develop long-term relationships with a portfolio of small to mid-sized merchants.Provide valuable insights on trends and opportunities to help merchants gain new perspectives and identify new opportunities through TAPTAP’s offerings.Effectively customize and communicate the values TAPTAP brings to merchants and their customers through proposals and presentations.Propose a preliminary budget and execution plan to deliver joint business targetsAttract merchants’ participation and investment in TAPTAP’s campaigns.2) Operation Management:Collaborate with dynamic, competitive, and driven teams across Marketing, Strategy, Sales Operation, Account Management, Product, and PMO to ensure merchants get the most out of the solutions we offer. Monitor merchant’s performance versus target and anticipate potential business challenges/frauds.Obtain an in-depth and robust understanding of both TAPTAP & merchant’s needs/issues throughout execution. Act as a consultant for each merchant by forming suitable follow-up solutions based on TAPTAP products and building implementation pipelines accordingly.Ensure all information is well prepared & clearly transferred to the Account Management team.Participate in internal projects/ discussions to come up with new solutions/ offerings for merchants.

1. JOB PURPOSEDevelop a plan with CXM, Retail in a long-term customer care plan in the customer experience at stores.Responsible for the detailed implementation of Trade Marketing activities for brands: promotions, partnerssip, E-com, wholesale,...Inform & deploy monthly promotions to relevant departments: Ecom, CXM, Commercial, Retail.2. PARTNERSHIP (New & current membes)2.1 MAIN DUTIESNew members: attract customers from business partners from Banks, FnB, Travel, convenient applications, Fashion,... for brand Current members: receive back the conveniences from the cooperation partners (gifts, items, discount vouchers, coupon...)2.2 RESPONSIBILITIES AND AUTHORITIES Actively looking for partners to cooperate with benefits related activities for membersCarry out the procedures for signing a contract with an affiliate partner on member benefits in order to increase member benefits (current members)Record & monitor client activities on both CRM platform & mobile application performance, provide analysis to support and improve client program performance.Proposing the implementation of partner association activities to attract new customers and members according to the monthly/quarterly/yearly target.3. TRADE MARKETINGMonitor and update promotions & activities right at the point of sale to have timely support to ensure the program brings the expected results.Work with Marketing Department of Trade Centers to understand the MKT/Campaign plan and propose appropriate activities to boost revenue.Monitor Trade MKT budget by campaign/month/quarter/year and make suggestions (if any) to optimize budget in activities.Work with COM Marketing & VMD team to build communication plans at the point of sale for promotions.Plan and ensure the effective operation of new store opening promotions (if any)Work with industry and group brands to build promotional plans in accordance with the monthly/quarterly/yearly Campaign orientation.

Ontributes information, ideas, and research to help develop marketing strategiesHelps to detail, design, and implement marketing plans for each product or service beingofferedSets marketing schedules and coordinates with colleagues, KOLs, media representatives,and other professionals to implement strategies across multiple channelsDevelops sales strategies and approaches for various products and services, such asspecial promotions, sponsored events, etc.Planning and delivering CRM strategies across the organisation with a view to retainingexisting customers, increasing brand loyalty and expanding the company brand.Deciding on a final CRM structure and architecture that will work seamlessly across thebusiness and capture crucial information along the sales funnel.Making sure the customer database is correctly segmented for targeted marketingactivities.Collaborating with other departments ensure the CRM strategy works well for everyaspect of the business.Development of testing strategies to guarantee the most efficient approach for theorganisation and its customers.Coming up with creative ideas, preparing proposals, overseeing the production process &execution and reporting the results to the relevant people.

Planning and delivering CRM strategies across the organisation with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.Deciding on a final CRM structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.Making sure the customer database is correctly segmented for targeted marketing activities.Collaborating with other departments ensure the CRM strategy works well for every aspect of the business.Development of testing strategies to guarantee the most efficient approach for the organisation and its customers.Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.