Trinh Binh Email and Phone Number

BAEMIN Vietnam l Food delivery app - belong to Woowa Brothers Vietnam- Starting in the role of Campaign Manager, I built the campaign process from the first days. Continuously improving, optimizing, and diversifying new campaigns to align with the company's strategy. (Increasing new users, expanding the areas, promoting for current users, re-engaging past users, etc.)- Collaborating with the Branding, Media, and Merchant departments to brainstorm and execute campaigns. - Simultaneously, I regularly liaised with the Business Intelligence team to understand customer needs and make improvements.- Additionally, I worked on understanding and upgrading marketing support tools in collaboration with the Product team. - With a strong negotiation skill set, I was promoted to the position of Marketing Campaign Partnership Manager in 2022, focusing more on building campaigns with E-wallet partners (MOMO, ZaloPay, etc.), Payment & Banking (MasterCard, NAPAS, Shinhan Bank, HSBC, VPBANK, etc.), and FMCG (PepsiCo Vietnam, Coca-Cola Vietnam, Nestlé, etc.) to run campaigns that benefit both the company and partners through customer utilities and promotions.- I also trained employees to share the same vision and capabilities to achieve business objectives.Achievements:- Saved the company more than VND 170 billion through partnerships campaigns.- Over 80% of partners were satisfied with the results.- Increased the number of partners by over 120%.- Successfully developed marketing support tools (Promotion System, Onsite System, etc.).

LOTTE.vn l E-commercial website – belong to LOTTE Group- Leading the Promotion Campaign Team include 5 marketers with 5 major catergories.- Delivering, executing & optimizing over 70 campaigns per month to reach KPI (conversion rate, revenue, order,…)- Cooperated with Digital Marketing Manager & Category Managers to plan out monthly big campaigns which boosted sale 3 times.- Deep dived into data to get insight of customer to maximize customer shopping experiences.Achievements:- Amount of orders average per day increased by 40%- Revenue is stabled between $ 1.000.000 and $ 3.000.000 per month.- Decrease 30% workload by suggesting idea to Product Team for building a tool of creating campaign.

Adayroi.vn l Vietnam e-commercial website – belong to VinGroup- Manage team of 5 persons for creating and arranging appearance of marketing campaigns on website.- Optimize Home page, Categories page, Product page for improving conversion rate (increased from 0.69% to 2.2%)- Planning, collaborating and executing all of promotion and sale campaign (Categories Campaign and Big Campaign) to archive the target.Achievements:- Planning and launching attractive campaign with CCU is over 7000. (increase 20% organic traffic after)- Building the process of working between other team for making work-flow smoothly.- Increased 25% time on site of campaign page by standardized layout template promotion page.

Hotdeal.vn: Leading Vietnam e-commercial website - Buying group- Making plan to mix advertising channel for reaching KPI in each detail campaign.- Manage the daily activities of Google Display Network and later other networks (E-click, Admicro, Google Adwords, etc).- Monitor, analyze and optimize the campaigns in order to improve performance towards a target Return On Investment (ROI) and other KPIs.- Research and plan about kind of banners for each campaign.- Create story and write copy-ads which attractive and suitable with target customers.- Working with design department to create Display Ad banners and ad copies.- Review and optimize index of advertising online as CTR, Impression, Clicks, Conversion rate, etc.- Use technique of setting, bidding, A/B testing to improve performance of advertising campaign.

Solo.vn: Vietnam e-commercial website - retail online, belong to Vietnam Communications Corporation- Research behavior of consumer and forecast shopping trend in different time of year.- Source suitable supplier for demand of shopping trend.- Review and evaluate suppliers in quality and quantity products.- Negotiate with supplier for terms (margin, product, promotion, payment time, stock-in).- Order and monitor amount of products in warehouse.- Support for content team to present product on site.- Create more campaigns to push sales to get target.- Run advertising online for these campaigns at in-site (Banner, good view place) and out-site (CPC, Facebook, E-mail marketing)

Lazada.vn l Southeast Asia online giant retailer, belong to ROCKET INTERNET Group - Identify key trends relevant to the Vietnam market. - Source, select and purchase appropriate branded merchandise.- Build sound and lasting partnerships with suppliers.- Ensure the merchandise direction, quantification and forecasting is in line with company financial objectives and budgets.- In conjunction with the planner, monitor and take accountability of weekly sales and profit and responding to the product performances with effective merchandise strategies.- Negotiation of buying and settlement terms.