Trisha Smith Email and Phone Number
I am a dynamic storyteller with a powerful cross-section of B2C and B2B public relations, communications, branding, and content marketing/creation expertise. Relentless in the pursuit of achieving goals and raising the bar, I bring a “hands-on” approach with endless fresh ideas. As a seasoned expert across these marketing specialties, I serve as a trusted advisor -- to my clients and -- in specific -- to many business owners and C-suite leaders.My years of high-performing experience span companies of all industries and sizes, including multiple Fortune 500 companies and a top 5 agency (examples below). I have a proven track record of working individually, on a team, and across functions. *General Electric*Dunkin'*AvidXchange*CycleBar*Campbell's Soup*American Cancer Society*Perdue Farms*Rent Ready*Charlotte Mechanical*Catawba Brewing Co.*Starwood Hotels*Porter NovelliWith my entrepreneurial spirit and expertise, I have an innate ability to align PR/communications/marketing plans with business strategies to meet business goals. Plus, I'm always able to find new and different ways to present communications strategies and content to targeted audiences, which results in higher and more meaningful engagements.When it comes to content, I have been writing my entire career. I am well-equipped at crafting messages to multiple, distinct audiences, leveraging my words like scissors to cut through the clutter and elevate the most compelling content. There isn’t a piece of print or digital content (websites, blogs, e-books, white papers, articles, fact sheets, email campaigns, print ads, digital ads, videos and more) I haven’t written and along with that, there isn’t a time that I haven’t started with the “why.” I am adept at seeing the big picture – business objectives, competitors, verticals, personas – and building a content structure that ties it all together with a data-driven mindset. Not only have I developed a wide range of content myself, I have also directed and supervised freelancers and creative agencies; in fact I have two Addy awards under my belt from doing so.
Dell Technologies
View- Website:
- delltechnologies.com
- Employees:
- 270292
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Consultant, Content Writer & Lead StrategistDell Technologies Apr 2023 - PresentPromoted role, expanding upon job description noted below.
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Senior Advisor, Content Writing & ActivationDell Technologies Feb 2022 - Apr 2023Lead and execute the content and communications strategy for the Office of the CTO to “raise the Tech IQ” of all employees and bolster external thought leadership. The role and team charter were new upon my hiring, so I have operated in entrepreneurial fashion with strategy, processes and tactics. My role spans many disciplines from content strategy and creation to executive, internal, and marketing communications to product marketing & events.
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Owner And PrincipalCenterspokepr Jul 2018 - Mar 2022Charlotte, North Carolina AreaFounded, owned, and operated full-service public relations/content creation agency that created powerful public relations campaigns and bespoke content for consumer-facing and business-to-business brands. Liaised with clients, determined project scope and executed campaign strategies around content development/marketing, media relations, influencer marketing, grassroots marketing, community relations, and partnerships. -
Membership Committee VolunteerAmerican Marketing Association Aug 2018 - Aug 2021Charlotte, North CarolinaServed as a volunteer to increase recruitment, engagement and retention of members for the Charlotte chapter. My role specifically focused on creating a welcoming and positive experience for potential members through education, connection and engagement. -
Vp/Director Of Client ServicesPivotpr Apr 2014 - Jul 2018Charlotte, North Carolina AreaRan the entire client services department at Pivot PR, building the client roster from the ground, up. Served as the main point of contact for Pivot’s clients guiding each from planning through program execution. Worked with an array of clients across a number of industries. Examples: AvidXchange, CycleBar, Dunkin' Donuts, Evoke, Getzner, Le Meridien/Sheraton hotels, Meritage Homes and MillBridge.Responsibilities included the full range of public relations and communications activities, including strategic planning, content creation, media relations, crisis planning, event promotion and social media. -
Strategic Marketing Communications Manager (General Electric Division & Global Momentive)Momentive Nov 2012 - Apr 2014Charlotte, North Carolina AreaAn expanded role from previous position at MPM & General Electric Sealants division. Developed and managed comprehensive B2B and B2C marketing communications programs that were designed to address market, customer and growth dynamics for 10 distinct business units globally. Served as the chief writer; wrote brochures, sell sheets, marketing bulletins, packaging copy, promotional displays, speeches, media materials, etc. Responsible for advertising programs and creative. Set strategy and executed media relations/public relations programs for both consumer and trade press. Oversaw all motion and still photography production. Led all aspects of packaging efforts. Continued marketing communications responsibility (all functions mentioned above) for CPG --General Electric caulk -- business unit. -
Senior Marketing Communications Manager (General Electric Division)Momentive Aug 2009 - Nov 2012Charlotte, North Carolina AreaManaged and executed multi-faceted communications programs for the GE-branded consumer and commercial construction segments of the global sealants business that drove organic growth for the business and significant category growth for the industry. Responsibilities included executing tactics within the areas of advertising, public relations, digital, collateral, packaging and video/photo production. Required strong project management skills and the ability to utilize a complement of communications tools to drive business results. Served as lead writer on wide array of materials for multiple audiences, including press materials, speeches, direct mail, advertorials, as well as packaging copy and signage. Managed digital and mobile communications, set web and messaging strategy, developed wire frames, wrote content, and developed creative with external resources.
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Communications Specialist (General Electric Division)Momentive Mar 2007 - Aug 2009Charlotte, NcFor GE-branded sealants: Led and managed marketing communications programs - including consumer print, web and trade advertising; public relations; and word-of-mouth marketing; managed NASCAR field marketing events; wrote internal and external communications for the GE sealants division; led packaging development and design; created and managed website(s) and email marketing program.
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Marketing ManagerWeichert Realtors, Rebhan & Associates Oct 2005 - Feb 2007Charlotte, North Carolina AreaCollaborated with external resources to create advertising creative and traffic it to publications. Prepared agents for new business pitches by creating customized presentations and assembled agent marketing materials. Increased relocation business by compiling relocation promotional materials. Also supported agent recruiting and interviewing process. Served as part-time NC/SC broker, working with buyers in Charlotte & surrounding areas.
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Performance Improvement Consultant & Admin. Asst.Bank Of America May 2004 - Sep 2005Charlotte, North Carolina AreaAssisted in developing and executing plans to attract, engage and retain talent in multiple lines of business. Planned various events, including day-long training sessions for line of business managers; tasks included developing theme, creating invitee list, agenda and assisting with presentation development. Assisted multiple executives with daily business activities and analyst work such as running reports, creating and editing documents and deploying personnel processes. -
Account ExecutivePorter Novelli Jul 2001 - Jul 2003Washington D.C. Metro AreaStarted as an intern and quickly moved to an account coordinator then assistant account executive and then account executive before my departure. Handled public relations, media relations, influencer relations, new product launches and crisis communications for the food, beverage and nutrition practice group.Client portfolio included Campbell Soup Company, American Cancer Society, Dole Foods Company, National Cancer Institute, Almond Board of California and Quorn Foods Inc. Worked with all types of PR tactics and secured placements in a wide variety of national and regional publications including the Wall Street Journal, Good Housekeeping, Boston Herald and USA Today.
Trisha Smith Skills
Trisha Smith Education Details
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Journalism & Mass Communications And Spanish -
Providence High School
Frequently Asked Questions about Trisha Smith
What company does Trisha Smith work for?
Trisha Smith works for Dell Technologies
What is Trisha Smith's role at the current company?
Trisha Smith's current role is Content Strategy & Creation I Communications I Brand, Product & Integrated Marketing I Thought Leadership.
What schools did Trisha Smith attend?
Trisha Smith attended University Of North Carolina At Chapel Hill, Providence High School.
What skills is Trisha Smith known for?
Trisha Smith has skills like Marketing Communications, Advertising, Media Relations, Email Marketing, Public Relations, Corporate Communications, Marketing Strategy, Strategy, Crisis Communications, Press Releases, B2b Marketing, New Business Development.
Who are Trisha Smith's colleagues?
Trisha Smith's colleagues are Daire Dennehy, Tomas Polacek A.d., Varun Verma, Nigel Neil Dsouza, Dong Ji, Neelima(Shaaranya) Naidu, Carlos Fallas Muñoz.
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Trisha Smith
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Trisha Smith
Marketing Director / Brand Development / Advertising Executive / Corporate Communications / Paradigm ShifterDenver Metropolitan Area -
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Trisha Smith
Dedicated Public Health Educator, Nurse, And Healthcare Quality Professional With Experience Educating Patients And The Public About Various Health Topics.Sneads Ferry, Nc -
Trisha Smith
Greater Phoenix Area3l3av.com, level3av.com, jokake.com2 (602)-3XXXXXXX
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