Trish Reynolds Email & Phone Number

- Led e-commerce for Australia & New Zealand on the Kiehl's brand, key decision maker for everything related to the digital / online business - Managing budget, P&L & reporting to upper leadership - Led the build and implementation of a new website for the Australia Business- Launched and built the New Zealand business from the ground up

Selected as a founder in two Antler accelerator programs. Both as a new founder and a founder of an existing business.

Greater New York City Area

- Manage Bobbi Brown E-Commerce Businesses Worldwide (over 30+ countries globally) - Lead the implementation of the Global Online marketing calendar, launch strategy and creative content development for all new launches and repromote campaigns for existing product-Work closely with site engineers and producers to build new pages for Global launches, feature implementations and Global template updates, cascade and localize updates to all markets- Leverage templates to build out all front-end content for launches on the CMS Drupal Platform - Liaise daily with cross functional teams including Offline Global Marketing, Social, Product Development, Makeup Artists, Finance/Analytics, Operations, and Creative- Assist markets with homepage refresh/content refreshes, merchandising, QA support, product set up- Ensure all initiatives align with Brand image, Brand Global strategy, and ELC corporate strategy- Work closely with Global ELC Online to launch E/M-commerce into new markets - Review key site KPIs and analytics in order to discuss/devise recommendations to improve performance and consumer conversion

Greater New York City Area

Manage digital projects, best-in-class e-commerce, brand strategy, content development, SEO, SEM, events, marketing plans, campaign initiatives, CRM, social media, email marketing, market research, data analysis. Clients:+ L'Oreal+ Puig+ Fenty Beauty+ Ferrari + David Yurman+ De Beers+ Air France+ Van Cleef & Arpels+ essie + Maybelline+ Ralph Lauren Fashion+ Ralph Lauren Fragrances+ Sofitel

Providence, Rhode Island Area

Promoted Uber services across the city of Providence. Generated awareness and hype around Uber and its recent launch in the area. Conceived strategies to implement the service onto college campuses. Served as a liaison between clients and local management.

London

Selected new sources for product to fit consumer demand, and price strategy, while simultaneously meeting sales objectives. Used opportunistic purchasing strategy to purchase past season stock at a discount from major luxury brands. Partnered with brands to launch flash sales on the site. Analyzed performance to predict demand and assess future purchases optimizing inventory turnover. Negotiated sales terms with new brands. Managed relationships with domestic & international suppliers. Attended all London trade shows, & press events.

Bachelor’S Degree, Marketing

Marketing

Luxury Brand Management