Troy Jensen Email & Phone Number

California, United States

Brentwood, California, United States

- Provided digital and event strategy recommendations to regional non-profit organizations.- Developed messaging and content strategies to enhance brand awareness and engagement.- Supported clients with production recommendations to optimize marketing efforts.

San Francisco

Global marketing leader driving the Cybersecurity and Developer event strategic planning, investment, and execution to drive the maximum pipeline for Cybersecurity software and services, and accelerate developer adoption of AI and Cloud solutions.- Transformed the Cybersecurity Event team through hiring, reorganization, cross-functional stakeholder networking, and performance analysis to drive $2B in pipeline growth from Cybersecurity event management and execution.- Authored Cybersecurity marketing strategy, messaging and positioning based on input from 25 key clients on the advisory board to emphasize endpoint management and SIEM and SOAR offerings to better align to concerns of the security operations leaders.- Spearheaded the Hybrid Cloud track at TechXchange, curating the content for the keynote, hands on labs, and technical sessions. The track engaged 354 developers and end users, the top session on watsonx at 142% capacity.- Accelerated business growth strategic partnerships with hyperscaler cloud providers and cybersecurity alliance partners to maximize return of $11M budget.

San Francisco Bay Area

Global Marketing leader for Developer advocacy driving developer adoption of IBM Cloud and AI leveraging digital marketing, Facebook advertising, event planning, e-mail automation, and newsletter marketing tactics. - Launched and accelerated the “Call for Code” growth marketing program through team building and integrated marketing campaign execution, driving participation from 500K+ developers from 180 nations over the first three years. Winning teams were announced at the United Nations Headquarters in New York City.- Created the “Build Smart on Kubernetes World Tour” utilizing developer marketing best practices to drive 4K+ attendees with 2K+ lab engagements as the Red Hat acquisition focal for developer marketing.- Achieved 1 million active users of IBM Cloud and AI SaaS technology building a demand engine including digital and in person events, SEO, digital and social advertising, proactive e-mail, and e-newsletter.- Accelerated Open Source advocacy and adoption through both promotion of the Red Hat portfolio and working with the Linux foundation to adopt 8 new Open Source projects on GitHub as part of the Call for Code program strategy.

San Francisco Bay Area

Chief of staff role for the marketing Vice President, driving the strategic direction of the marketing organization. Senior first line manager responsible for the campaign strategies targeting the CIO, CTO, and developer job roles to drive consideration, preference, adoption, and advocacy of IBM Cloud and Cognitive solutions.- Initiated the CIO marketing campaign, creating high-end, qualitative, white glove corporate event experiences using top account marketing techniques with Fortune 500 CIOs to drive Cloud platform and AI adoption.- Designed and optimized a quantitative attendance forecast at the IBM Think event, achieving a 99.5% forecast accuracy rate, which allowed proper resource planning.- Managed executive communications, strategic investment, and organizational decisions based on performance analysis in the Chief of Staff role to marketing Vice President.- Orchestrated the investment and audience acquisition and demand generation strategy for the IBM Index developer event driving over 1200 in attendance to the inaugural event.

San Francisco Bay Area

First line manager overseeing the event and digital marketing investment to drive consideration, preference, adoption, and advocacy of IBM Cloud technology solutions for North America.- Led the first dedicated cloud campaign, building and scaling a team of 12 marketing specialists, utilizing digital and event marketing tactics to lift IBM to a top 5 Cloud Vendor in Bob Evans Cloud Wars analysis in 2018.- Crafted the strategy and design of the IBM Cloud Innovation Forum, a white glove event for top clients, and led the IBM presence at 6 Gartner IT Symposium/Xpo events, which included the IBM Cloud Café, focused on cloud native platform, cloud security, and overall network visibility and transparency.- Integrated the $2B SoftLayer acquisition through cross-functional collaboration with cloud product ownership and sales leadership to build a sales pipeline for the acquired product set and incorporating resources into optimal roles.

Evansville, Indiana, United States

Second line manager overseeing digital, event, social, and telemarketing activity for the Mid-market audience. Cloud leader, driving cross program strategy and activity coordination for Cloud solutions and infrastructure.- Directed 30 resources engaging 100+ ecosystem partners to drive revenue from small and medium businesses, utilizing Co-marketing investment in a remote first environment.- Shifted Mid-Market investment to MSP recruitment initiating the “build” go-to-market strategy to generate revenue from onboarding business partners, to increase their customer base and drive IBM Cloud consumption.- Leveraged web & e-newsletter properties, utilizing e-mail best practices including in-market testing and engagement measurements to optimize performance.

Evansville, Indiana, United States

Leader of marketing performance analysts, isolating variables and trends to enable data driven strategy and informed decision-making. Key accomplishments are as follows:- Authored strategic market analysis including quarterly earnings review, brand relevance, consideration and preference, and workload capacity.- Deployed a management system with the risk and compliance office, to maintain audit ready data repository, showing compliance to legal regulations related to gift and amenities provided to employees of government owned entities. - Orchestrated a comprehensive performance review system, strategically evaluating pipeline coverage, marketing performance, and other key performance indicators (KPIs) to produce reliable yield and revenue projections.

Phoenix, Arizona, United States

Analyzed marketing results and pipeline performance, making data driven recommendations on marketing strategy and activity mix based on that analysis.