Troy Jensen

Troy Jensen Email and Phone Number

Principal Marketing Manager @ Denodo
California, United States
Troy Jensen's Location
San Francisco Bay Area, United States
Troy Jensen's Contact Details

Troy Jensen work email

Troy Jensen personal email

n/a
About Troy Jensen

I am an award-winning, data driven, tech-savvy, B2B marketing executive with expertise in Cloud, AI, and Cybersecurity product marketing. I have additional expertise in Developer and Mid-Market audiences in the Information Technology and Services industry. I have over 15 years experience in leadership and management roles.The beginning of my career can be summed up in two words: data driven. My ability to analyze data to determine performance trends, identifying unique factors driving revenue growth, led me to the role of business and marketing analysis leader and manager of a marketing performance analyst team of 12 resources.I leveraged this data driven mind set in my next two roles, focusing on mid-market and hybrid cloud solutions. As the Marketing Director for the Mid-Market audience, I directed a team of 30 plus resources leveraging Ecosystem marketing to drive both transactional and recurring revenue. With the increased focus of the mid-market segment on cloud solutions, I drove a shift in emphasis to Managed Service Providers (MSPs), ultimately leading to the transformation to a hybrid cloud solution based marketing program.We were doing a great job driving cloud adoption, but our usage rates were not as strong. To fix this, I became an expert on developer marketing, leveraging customized strategies to drive better developer adoption of AI applications and cloud platforms. We leveraged "cause marketing" via the Call for Code Challenge to drive better adoption of IBM public cloud and AI offerings. I established the Build Smart on Kubernetes World Tour, leveraging digital and face to face events, to provide developers with the skills needed to deploy Kubernetes and leverage Operators through Red Hat OpenShift.A big inhibitor to cloud adoption was executive concerns over cybersecurity risks. To better mitigate these risks, I took on my next role as the Cybersecurity Marketing Leader. I excelled in this role, transforming the cybersecurity team, bringing resources over from developer and onboarding two additional event strategists to run key events like RSAC, Black Hat, and Gartner Security and Risk against a budget of $11M. Leveraging data to determine the top performing events, allocating workload based on scoring, defining messaging at the end user level to drive adoption, we drove $2B in validated pipeline in 2023.That is how I became the transformational marketing leader I am today, with expertise in team building, messaging, and demand generation. I'm looking forward to the next phase in my career journey.

Troy Jensen's Current Company Details
Denodo

Denodo

View
Principal Marketing Manager
California, United States
Website:
denodo.com
Employees:
755
Troy Jensen Work Experience Details
  • Denodo
    Principal Marketing Manager
    Denodo
    California, United States
  • Self-Employed
    Independent Marketing Consultant
    Self-Employed Aug 2024 - Present
    Brentwood, California, United States
    - Provided digital and event strategy recommendations to regional non-profit organizations.- Developed messaging and content strategies to enhance brand awareness and engagement.- Supported clients with production recommendations to optimize marketing efforts.
  • Ibm
    Global Cybersecurity & Developer Marketing Leader
    Ibm Jan 2022 - Jul 2024
    San Francisco
    Global marketing leader driving the Cybersecurity and Developer event strategic planning, investment, and execution to drive the maximum pipeline for Cybersecurity software and services, and accelerate developer adoption of AI and Cloud solutions.- Transformed the Cybersecurity Event team through hiring, reorganization, cross-functional stakeholder networking, and performance analysis to drive $2B in pipeline growth from Cybersecurity event management and execution.- Authored Cybersecurity marketing strategy, messaging and positioning based on input from 25 key clients on the advisory board to emphasize endpoint management and SIEM and SOAR offerings to better align to concerns of the security operations leaders.- Spearheaded the Hybrid Cloud track at TechXchange, curating the content for the keynote, hands on labs, and technical sessions. The track engaged 354 developers and end users, the top session on watsonx at 142% capacity.- Accelerated business growth strategic partnerships with hyperscaler cloud providers and cybersecurity alliance partners to maximize return of $11M budget.
  • Ibm
    Global Developer Growth Marketing Program Director
    Ibm Apr 2018 - Dec 2021
    San Francisco Bay Area
    Global Marketing leader for Developer advocacy driving developer adoption of IBM Cloud and AI leveraging digital marketing, Facebook advertising, event planning, e-mail automation, and newsletter marketing tactics. - Launched and accelerated the “Call for Code” growth marketing program through team building and integrated marketing campaign execution, driving participation from 500K+ developers from 180 nations over the first three years. Winning teams were announced at the United Nations Headquarters in New York City.- Created the “Build Smart on Kubernetes World Tour” utilizing developer marketing best practices to drive 4K+ attendees with 2K+ lab engagements as the Red Hat acquisition focal for developer marketing.- Achieved 1 million active users of IBM Cloud and AI SaaS technology building a demand engine including digital and in person events, SEO, digital and social advertising, proactive e-mail, and e-newsletter.- Accelerated Open Source advocacy and adoption through both promotion of the Red Hat portfolio and working with the Linux foundation to adopt 8 new Open Source projects on GitHub as part of the Call for Code program strategy.
  • Ibm
    Senior Marketing Operations & Cio Leader | Chief Of Staff
    Ibm Apr 2017 - Mar 2018
    San Francisco Bay Area
    Chief of staff role for the marketing Vice President, driving the strategic direction of the marketing organization. Senior first line manager responsible for the campaign strategies targeting the CIO, CTO, and developer job roles to drive consideration, preference, adoption, and advocacy of IBM Cloud and Cognitive solutions.- Initiated the CIO marketing campaign, creating high-end, qualitative, white glove corporate event experiences using top account marketing techniques with Fortune 500 CIOs to drive Cloud platform and AI adoption.- Designed and optimized a quantitative attendance forecast at the IBM Think event, achieving a 99.5% forecast accuracy rate, which allowed proper resource planning.- Managed executive communications, strategic investment, and organizational decisions based on performance analysis in the Chief of Staff role to marketing Vice President.- Orchestrated the investment and audience acquisition and demand generation strategy for the IBM Index developer event driving over 1200 in attendance to the inaugural event.
  • Ibm
    Senior Cloud Performance Marketing Leader
    Ibm Oct 2014 - Mar 2017
    San Francisco Bay Area
    First line manager overseeing the event and digital marketing investment to drive consideration, preference, adoption, and advocacy of IBM Cloud technology solutions for North America.- Led the first dedicated cloud campaign, building and scaling a team of 12 marketing specialists, utilizing digital and event marketing tactics to lift IBM to a top 5 Cloud Vendor in Bob Evans Cloud Wars analysis in 2018.- Crafted the strategy and design of the IBM Cloud Innovation Forum, a white glove event for top clients, and led the IBM presence at 6 Gartner IT Symposium/Xpo events, which included the IBM Cloud Café, focused on cloud native platform, cloud security, and overall network visibility and transparency.- Integrated the $2B SoftLayer acquisition through cross-functional collaboration with cloud product ownership and sales leadership to build a sales pipeline for the acquired product set and incorporating resources into optimal roles.
  • Ibm
    Mid-Market Marketing Director
    Ibm Sep 2011 - Sep 2014
    Evansville, Indiana, United States
    Second line manager overseeing digital, event, social, and telemarketing activity for the Mid-market audience. Cloud leader, driving cross program strategy and activity coordination for Cloud solutions and infrastructure.- Directed 30 resources engaging 100+ ecosystem partners to drive revenue from small and medium businesses, utilizing Co-marketing investment in a remote first environment.- Shifted Mid-Market investment to MSP recruitment initiating the “build” go-to-market strategy to generate revenue from onboarding business partners, to increase their customer base and drive IBM Cloud consumption.- Leveraged web & e-newsletter properties, utilizing e-mail best practices including in-market testing and engagement measurements to optimize performance.
  • Ibm
    Marketing Data Analytics Leader | Manager
    Ibm Mar 2010 - Aug 2011
    Evansville, Indiana, United States
    Leader of marketing performance analysts, isolating variables and trends to enable data driven strategy and informed decision-making. Key accomplishments are as follows:- Authored strategic market analysis including quarterly earnings review, brand relevance, consideration and preference, and workload capacity.- Deployed a management system with the risk and compliance office, to maintain audit ready data repository, showing compliance to legal regulations related to gift and amenities provided to employees of government owned entities. - Orchestrated a comprehensive performance review system, strategically evaluating pipeline coverage, marketing performance, and other key performance indicators (KPIs) to produce reliable yield and revenue projections.
  • Ibm
    Marketing Data Analytics Lead
    Ibm Dec 1995 - Feb 2010
    Phoenix, Arizona, United States
    Analyzed marketing results and pipeline performance, making data driven recommendations on marketing strategy and activity mix based on that analysis.

Troy Jensen Education Details

Frequently Asked Questions about Troy Jensen

What company does Troy Jensen work for?

Troy Jensen works for Denodo

What is Troy Jensen's role at the current company?

Troy Jensen's current role is Principal Marketing Manager.

What is Troy Jensen's email address?

Troy Jensen's email address is tj****@****odo.com

What schools did Troy Jensen attend?

Troy Jensen attended University Of Utah.

Who are Troy Jensen's colleagues?

Troy Jensen's colleagues are Jennifer K., Javier Chapela Rivas, Derrick Lee, Pablo Leira Canedo, Joy Zhou, Carlos Garcia, Yun Zhang.

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