Troy White Email & Phone Number

Laguna Niguel, Ca, Us

California, United States

•Acting as the principal architect in evolving Moz's visual brand identity, implementing strategic updates to the visual language and brand representation, thereby continually engaging and captivating the target audience.• Integrated Generative AI technology into the team's workflow, enabling the creation of higher quality outputs in reduced timeframes.• Spearheaded the visual identity of the Brand Authority campaign, leading a dynamic team of 3 to create an extensive array of creative assets, including ads, videos, landing pages, and even stickers.Achieved significant campaign success: 29% increase in tool usage, 2x ad CTR and social media clicks, and over 35,000 video views in the first week, alongside a live audience of 700 industry professionals, and it was instrumental in earning a company-wide quarterly recognition award for the design team, reflecting exceptional leadership and team collaboration.• Directed the promotional campaign and event design for MozCon 2023 in Seattle, utilizing human talent and AI techniques to craft an immersive experience for industry experts, exceeding ticket sales goals and garnering effusive reviews of the event experience.

Greater Seattle Area

• Spearheaded end-to-end design of key marketing campaigns, demonstrating autonomy and creative acumen from concept to delivery.• Employed a data-driven methodology to analyze campaign results, leveraging insights to inform and enhance future project strategies.• Managed junior designers and vendors, driving project completion and fostering team member development.• Designed and produced a wide range of marketing materials and digital assets, including presentations, social graphics, videos, animations, gifs, ads, landing pages, effectively guiding leads through the sales funnel and driving self-service signups.

Greater Seattle Area

• Art directed and contribute directly to the visual design of Moz collateral.• Designed a variety of marketing materials and sales collateral: decks, sell sheets, case studies, white papers• Designed PowerPoint and Google Slide templates• Presented design work to the marketing team, sales team, and Moz executives for review and feedback• Developed conceptual information graphics, simple illustrations, and visual mockups• Designed and produce high quality graphics for a wide range of mediums including (but not limited to) social media campaigns, websites, print advertisements, trade show displays, sales presentations, digital ads, email templates, case studies, white papers, iconography and infographic in coordination with marketing staff

Greater Seattle Area

Direct and execute multiple, complex digital marketing, visual, andpresentation design projects for clients on-time and on-budget• Collaborate with design agencies to concept and create top brandexperiences• Push creative on presentations and marketing materials to new levels• Commission and sources illustration/photo/video assets• Completed over 100 high-quality presentations for major brands• Hit deadline/budget goals through time-management and communication• Won new referral business by exceeding client expectations withhigh-quality deliverables• Published and Illustrated children’s book with over 50 5-star Amazon reviewsBRANDS/CLIENTS: Microsoft, Bluetooth SIG, Amazon, Adobe, Regence,Cambia Grove, Savor Seattle, Tsongas Litigation Consulting, Attack PatternAGENCIES: Garrigan Lyman Group, Rational Interaction, Edelman, Smith,Guerilla Artists Collective, Hammerquist

Greater Seattle Area

Arming attorneys with clear, engaging, and persuasive visuals to take into court, I consult on the design strategy and execute on concepts for litigation graphics. From PowerPoint presentations of Opening Statements and Closing Arguments, to expert demonstratives and helpful diagrams, I create and design compelling visuals to put in front of legal decision-makers.• Creates demonstrative graphics and presentations utilizing legal and creativeresources• Deploys visual hierarchy, color theory, storytelling, and clean design toeffectively communicate legal concepts• Optimized results on verdicts worth hundreds of millions of dollars• Directed photography and designed infographic boards for local pressconference on e-cigarette lawsuits• Persuaded judges/jurors in dozens of successful cases through engaginggraphical representations of evidence while paying close attention to detail• Synthesized complex case facts/data into simplified charts and infographics• Created thousands of slides/images under tight and immovable deadlines• Spearheaded teams of attorneys, paralegals, technicians, medical illustrators,video editors, and designers to produce successful trial presentations

-Designed succinct, focused graphics to simplify complex case themes-Collaborated with attorneys on trial strategy and design objective in over 100 cases-Influenced the outcome of verdicts totaling over $80 million in 2013-Achieved precise results under tight deadlines and high pressures of civil and criminal trials-Overhauled advertising artwork for firm promotion and placement in magazines and web sites

Ba, Interdisciplinary Computing And The Arts

Studied graphics design, 3D modeling, animation, programming, video and sound, and did a lot of work with conceptual art practices.

Additional Training, Game Programming, Design, Typography, Image Manipulation, Animation