Tracy Milligan Email & Phone Number

Holly Springs, North Carolina, United States

Raleigh-Durham, North Carolina Area

• Lead client engagements across multiple areas of concentration including customer engagement strategy, lead management strategy, martech adoption and assessments, system governance, and change management
• Customer Success Manager for top tier accounts contributing to account plans, business reviews, and meeting regularly with stakeholders on key objectives, roadmaps, and industry trends
• Develop recommendations and roadmaps to help clients mature marketing practices and realize more value from their martech
• Mentor colleagues as subject matter expert for strategic services
• Define, develop, and deliver strategic service offerings including methodologies, templates, and delivery standards
• Create a content library for Strategic Services through original content development and curation of industry best practice materials

Raleigh-Durham, North Carolina Area

Raleigh-Durham, North Carolina Area

• Drive customer success at scale by designing and optimizing programs to guide customers to adopt optimal usage of Oracle Marketing Cloud products. Leverage Oracle Marketing Cloud tools to automate customer success.
• Develop the vision and strategy for Customer Success Automation through a complete understanding of the ecosystems of offerings
• Design automation programs by collaborating with multiple stakeholders, building awareness and support for adoption automation guidance
• Define requirements, secure resources and manage all aspects of program implementation
• Establish success metrics and measurement, ensuring prioritized projects are able to realize measurable target outcomes

Raleigh-Durham, North Carolina Area

• Help Oracle Marketing Cloud clients increase the adoption of modern marketing practices, optimize their investment in marketing automation, and prove marketing’s contribution to revenue by aligning marketing automation.
• Drive product adoption and success for customers by becoming a trusted advisor, educating customers on marketing automation capabilities and best practices
• Identify customer pain points and align to appropriate modern marketing strategies
• Help customers improve marketing maturity and transform into modern marketing experts
• Support development of new services by acting as subject matter expert on content, tools and resources designed to advise customers on specific modern marketing topics
• Create content to promote best practices and services through several Oracle Marketing Cloud Channels

Morrisville, NC

• Develop, manage and optimize marketing automation tools, lead management and demand generation processes supporting Enterprise and Public Sector segments across North America.
• Create and promote best practices for contact management, lead scoring, lead nurture programs, and lead management processes across five business segments. Awarded 2012 Eloqua Markie for Marketing Center of Excellence.
• Ensure business processes support closed loop reporting efforts and ability to measure marketing contribution to sales
• Govern all aspects of the Eloqua marketing automation platform, aligning processes, standards and methodologies across multiple agencies and internal users
• Responsible for the integration of Eloqua, Salesforce, and other marketing technologies that support lead management, reporting, data & content management for the team
• Oversee email reputation management, share and enforce deliverability best practices, and provide resolution for any issues

Morrisville, NC

• Responsible for the implementation and development of email marketing campaigns within the Relationship Marketing team, supporting Enterprise and Public Sector segments across North America. Develop, manage and execute.
• Integral member of a cross functional team which implemented the first marketing automation platform in the organization, including lead management flow into the CRM system
• Knowledge and understanding to execute, and analyze, campaigns across four email platforms
• Train and guide team members on tools, as well as provide support and resources for technical issues or product capabilities
• Measure, track and analyze email campaigns, share findings with the team and establish benchmark statistics
• Build and foster relationships with other teams across the organization to develop campaigns, build creative assets, create customer segmentation, and analyze results