Tyler Mahan Email and Phone Number

• Write creative, powerful, and persuasive copy for integrated campaigns and marketing deliverables across all channels (print, digital, and multimedia/videos).• Work with product, creative, channel, and digital marketing to understand B2B and B2C segments, go-to-market strategies, unique selling proposition, customer research, and competitive advantages to create compelling campaigns and messaging that persuasively conveys the value of ed2go products and delivers against marketing objectives.• Achieve a high-level satisfaction for internal and external stakeholders.• Communicate and translate data into clear, concise, and compelling message to the target audience.• Support the adoption of best practices for effective concept and messaging development and measurement.• Help to maintain brand standards and ensure all messaging and communication are aligned.• Work within a marketing project management system to ensure project visibility and efficiency of workflow.• Work and manage designated external content creators to ensure consistency and excellence in messaging execution.• Attend and participate in meetings as required, prioritize tasks, and manage multiple projects while meeting deadlines.• Stay abreast of current communication trends, effective methods of digital communication/delivery, and digital marketing tactics.• Assist in community management, executive and internal communications, social media, and more.

• Assist in the development and execution of PR plans aimed at raising the profile of the company as a leading provider of innovative IT services and solutions• Develop and manage strategic communication programs that incorporate business strategy, product direction, and market position; and work with marketing and public relations teams to properly distribute that information• Develop and execute PR strategies that drive coverage across all forms of earned media including broadcast, print, and online in national and local media outlets• Manage PR measurement and analytics program to track quarterly success metrics and determine the impact of communication efforts• Maintain a keen understanding of market-moving news and key industry trends to identify executive thought leadership opportunities• Find creative new ways to build and maintain a steady drumbeat of news and feature articles on SoftServe to help drive awareness for the company's IT services• Build and maintain relationships with key media; manage incoming media inquiries and interview requests; develop briefing materials and prep spokespeople in advance of interviews• Craft and support internal communications initiatives • Coordinate with Sr. Manager of AR/PR to prepare and deliver weekly quarterly or announcement specific coverage reports• Manage global social media channels, strategy, and content creation

• Content Marketing: Create content each month to drive leads, subscribers, feature adoption, awareness, increase market and revenue share and/or other important metrics, while using SEO best practices. Examples include webinars, blogs, white papers, case studies, infographic, landing pages, social media campaigns, advertisements, and company website copy.• Product Marketing: Develop product positioning and messaging that differentiates products in the market. Communicate technical subjects in a clear, concise, and engaging manner. Work with cross-functional team to generate and execute against internal and external launch plans. Conceptualize and manage digital content and campaigns to maximize SEO visibility, channel connectivity, and lead generation. Email marketing, lead nurturing. Reporting and analysis for US and APAC.• Partnerships: Drive collaboration with partners’ marketing counterparts to plan, develop and execute agreed upon marketing and communications projects. Examples include webinars, industry events, case studies and more.• Media: Draft and distribute press releases, media advisories, and pitches regarding product announcements and events. Research media influencers and current industry news for trends, pitch angles, outreach, and client coverage. Foster relationships with key media through targeted outreach, persuasive storytelling, and consistent communication.

• General event support for SAM Companies events/sponsorships including logistical arrangements and managing associated paperwork and expenses• Support for event planning including attendee and booth registration and coordination of internal and external communications• Assist in development and management of list/files and budgets related to events and sponsorships (event list, attendee list)• Assist with follow-up reporting with attendees on events • Assist in development of ROI metrics to determine future participation• Management assistance of company promotional and event related materials• Assist Event Manager at select conference as needed• Collaborate with the other departments developing new material for brochures, proposals, presentations, and other marketing projects• Provide graphic design and updates of proposals, brochures, and statements of qualification, along with other marketing projects• Support all general marketing and client outreach efforts as required through organizing, generating and maintaining resumes, project profiles, presentations, and other marketing collateral

• Marketing activities management: Maintain calendar of marketing activities, gather results for analysis/reporting and quarterly reports (website analytics, email marketing campaign results, press release exposure and ad buy performance, etc.)• Advertising: Maintain media kits, assist with media buy placement and coordinate with ad agency to ensure materials reach publications on time• Public relations: Manage media list and editorial calendars• Social media: Monitor social media activity in company market space, assist with social media posts and analysis• Event planning: assist with promoting company presence at trade shows and corporate events, coordinate logistics to ensure deadlines are met• Internal communications and relations: help plan company events and happy hours, manage monthly employee newsletter, assist with employee recognition and make company-wide announcements • Direct marketing: Manage email and direct mail campaigns to agents, dealers and prospects. List management, distribution and reporting• Sales support: Update and maintain PPTs for sales team as needed, coordinate with graphic designer and ad agency to ensure point-of-sale materials are current

• Compiled media lists and worked directly with media• Grew client's social media accounts followers • Wrote copy for clients' events that increased attendance and awareness by 30%• Conducted research and analytics on targeted markets• Performed duties using Cision • Managed clients social media accounts• Crafted pitches, releases and contributed articles

• Helped promote client via their social media platforms• Wrote proposals and press releases for client• Contributed to a team in order execute specific goals for clients• Participated in new business process including research, proposal and pitch preparation

• Coordinated with clients and built social media content monthly• Wrote engagement and marketing blogs for student living and multifamily properties • Managed multiple properties portfolios, as well as keeping their content up to date• Increased traffic and activity for clients social media by posting creative content• Conducted monthly analytics and generated report for client to show growth over previous period • Created fun and engaging copy daily for clients' followers and community

• Presented properties and provided amenities in a positive light to prospective tenants • Detected dissatisfaction in customers and residents and attempted to resolve problems• Acted as first person of contact as guest entered the facility • Advertised available properties using a variety of media and promoting materials • Consistently one of the top agents in percentage of leased apartments signed• Negotiated leasing terms and conditions and closed deals