Umer Khalid Email & Phone Number

Pakistan

Sindh, Pakistan

Karachi

South

Achievements:- Locked “Joint Business Plan (JBP) with 80% value contributing shops.- Delivered 28.5% & 35.4% growth in 2016-17 & 2015-16 respectively.- From last two years achieving “Best Key Accounts Manager” award.- Achieved ever highest 35.4 million sales in Local Modern Trade channel.- Developed, negotiated & locked Joint Business Plan (JBP) with key customers.- Through “On Job Training” one of my TM-LMT has promoted AZSM-GT and my Order Booker has promoted as TSI-IMT.Responsibilities:- Responsible for category wise and customer wise growth achievement (Monthly/Quarterly/Yearly) according to company’s objectives.- Ensure SKU wise availability as per availability grid, planogram implementation, and POS utilization.- Achievement of KPIs (Drop Size, Call Productivity & Shop Productivity).- Assist Trade Marketing Manager & Channel Manager to develop Joint Business Plan (JBP), Consumer Promotions, Trade Offers, and Visibility plans for Modern Trade channel.- Ensure smooth execution of Joint Business Plan (JBP), which includes initial negotiations for discounts, shelf rents, branding, visibilities both primary and out of the category, also monitor and ensure growth objectives.- Maintain good relationship with all key accounts customers.- Ensure physical presence in market to evaluate sales team performance as well as competition activities.- Keep an eye on shopper buying behavior during market visit.- Manage day to day sales operation, which includes optimum stock level at distribution, timely stock deliveries to Modern Trade customers, credit recoveries through distributor team etc.

Karachi

Achievements:- Year to date growth in 2014-15 was 31% (Apr-Mar).- Achieved 45% & 35% year to date growth in Vatika Shampoo & Vatika Hair Oil categories in 2014-15.- Reduced credit against sales from 75% to 45% during Jul-Apr, 2014-15.- Attained 47% growth in key account in 2014-15.- Achieved 33% yearly (2013-14) growth in Dabur business over the last year.- Opened sub-distributors in red zone areas of Karachi.Responsibilities:- Achievement of sales targets of assigned business and principles KPI’s.- Ensure that the sales team are working properly as per policies & procedure.- Market coverage as per agreed objective.- Ensure agreed monthly growth over the last year.- To work within pre-agreed operational cost in absolute terms / as a Ratio to Sales.- Ensure range availability and visibility.- Maintain high-quality professional relationship with RSM, ZSM, and above level managers of the principal.- Produce and maintain high team motivation at all time under all circumstances.

Karachi

Achievements:- Led Permanent Journey Plan (PJP) project in Karachi and productive 4,250 shops which were previously not covered by DFL distributors, these shops are giving 40 tons (Rs. 8 Million) per month additional volume.Responsibilities:- Responsible to achieve volume targets (month wise/ quarter wise break-up), focus on SKU, shop and brand wise targets.- Timely execution of strategies and plans to ensure business growth.- Execute and monitor trade offers.- Efficient handling of distributors to ensure their better ROI.- Ensure maximum retail coverage, availability and visibility.- Ensure range availability of Dalda brands in the market.- New accounts development.- Conducting Permanent Journey Plan project distributor wise in all over Karachi.

Karachi

Achievements:- Achieved 20% volume growth in the first quarter of 2011.- Successfully launched Dayfresh Milk, Dayfresh Yogurt and Dayfresh Premium Milk.- Designed cost effective distribution model for Karachi.- Conducted and managed promotional activities both within and outside the outlets.- Introduced a customer based incentive program for order bookers through which 500 new shops were developed in two months.- Effectively created a brand impact in the surrounding vicinity of Dairyland outlets.- Captured more than 50% market share of major competitor (Millac & Dr. Milk).- Successfully launched Dairyland own operated Dayfresh outlets in Karachi.Responsibilities:- Achieve volume targets (month wise/ quarter wise break-up), focus brand impact targets.- Review progress versus objectives at weekly meetings and take corrective actions as appropriate.- Develop operating procedures, optimize staffing requirements, and manage productivity and motivation for TSOs and DSRs.- Responsible for efficient cold chain management.- Engage in constant monitoring of all competitor activities.- Accountable for improving the market share in Karachi.- Ensure the smooth flow of information that is to be used for strategic business decisions by RSM.- Ensure proper execution of all merchandising activities.- Maintain a physical presence in the territory to ensure understanding of customer's needs.- Create excitement in the team by introducing a well balanced recognition program.

Karachi

Responsibilities:- Responsible for territory sales and distribution target.- Responsible for the availability and visibility of company's products.- Closely monitor the activities and performances of Distributor Sales Representatives.- Responsible for the merchandising of the territory.- Check Daily Sales Report, Booking Sheet, Stock Cover Sheet etc on daily basis.- Managing retail business and maintain and build good relationship with trade.

Achievements:- In the year 2007 & 2008, I have developed 7.8% & 11.3% new business respectively.- In 2007 company total sales was US$11415635, my participation was US$ 3263033 (28.5%).- 5 multinational companies were added in my territory, including Novartis, Parke Davis, Roche, Johnson & Johnson & OBS Pharmaceutical.- Achieved sales targets in last two quarters of 2008.- In 2008 company sales was US$ 9711045 , and my participation is US$ 3292714 (33.90%).- Revived dead business by delivering good customer services, which added 11% in total sales (2007 & 2008).Responsibilities:- Sales follow-ups, it starts from quotation to final payment.- Monitoring competitor performances.- Responsible for business development.- Identify potential business.- Maintain good relationship with customers.- Responsible for market research regarding current and new products.- Update data base regarding sales follow-up.- Arrange events including exhibitions and seminars.

Mba, Marketing

Bachelor Of Commerce (B.Com.)