Umer Abid Email & Phone Number

Riyadh, Saudi Arabia

• Spearheaded end-to-end analytics for new launches (Fanta Red Apple) and SKU innovations (750ML & 1LT) nationally by curating Power BI dashboards to track 5.8M+ customer transactions and analyze ROI from channel.
• Managed NielsenIQ-led market research studies - Retail Audit and Consumer Conjoint - visualizing insights through pivot analyses for brand assessment and strategic business planning across.
• Oversaw traditional trade executions for Coke Studio 14, coordinating with vendor agency for scheduled BTL activities and deployment of 1.4K tools across 117 routes.
• Engineered statistical models to analyze and report key metrics, including market penetration, growth trends, and shopper insights
• Led territory-level availability drives and trade activations, deploying 18.8K POSM at 634 outlets via Blitz campaigns for strengthening brand presence and retailer partnerships.

• Elevated brand affinity and customer experience by revamping feedback mechanisms and designing skill-building programs, thereby improving the Net Promoter Score (NPS) by 17%.
• Amplified customer engagement by employing MoEngage to design funnels for tracking user journeys and drop-offs on the platform, resulting in a 13% increase in the retention rate.

• Assisted the instructor in structuring classes, mentored 60+ students by holding tutorials for their term project and assignments, maintained weekly records of graded components.

• Mentored 2 groups of 14 first-year students on academic affairs, extracurriculars, work-life balance, and career guidance.

• Guided 60+first-year students in academic as well as extracurricular affairs. prepared and invigilated weekly quizzes, maintained thorough records of graded components.

• Visualized consumer data from the past 5 years by creating numerous dashboards, pivot tables, and power pivots.
• Conducted data analysis, including month over month (MOM), year over year (YOY), region-wise and belt-level analyses, for monitoring performance and developing new offers.
• Curated a comprehensive product portfolio of Telenor’s 73 product offers and a competitive portfolio summarizing a total of 357 product offers by all Telecom firms, serving as a benchmark to aid the product development.

• Devised an optimal distribution network for the company’s B2B stream using Excel Solver and the Saving Matrix technique.
• Assisted in routine tasks relating to order processing, inventory management, logistics, vendor management, etc.

• Guided a department of 7 in managing society finances: drafted financial plans, recorded transactions, reconciled accounts, raised purchase requisitions, and managed a budget of PKR 2.4 million.
• Oversaw operational duties concerning administrative affairs, vendor dealings, logistics, procurement, inventory management, and vigilance.

• Conducted ice-breaking activities to enhance motivation, scheduled meetings, ensured communication and coordination across departments.

• Led a team of 2 directors and 8 team members; maintained the marketing database, drafted proposals and MOUs, negotiated sponsorship deals, and successfully acquired PKR 5.5 million for the FILUMS International Film.

• Guided the department to ensure smooth execution of all society work relating to operations and event design.
• Duties involved vendor dealings, inventory management, procurement, event setup, etc.

• Analyzed the NARTD landscape and conducted primary research on beverage consumption to uncover marketing opportunities for Nestle Pure Life and recommended 4 campaigns for positioning existing product innovations.
• Proposed digital marketing strategies revolving around CSR and sustainability initiatives to further brand visibility and increase organic viewership.

Bachelor Of Science - Bsc Honours, Management Science, Cgpa: 3.69

Activities and Societies: LUMS Model UN Society (LUMUN) | LUMS Entrepreneurial Society (LES) | LUMS Media Arts Society (LMA)

Gce A Levels

Activities and Societies: Campus Ambassador, CARE Foundation | Beaconhouse Hackathon | Debate Club | Science Society

Gce O Levels

Activities and Societies: Editor, LGS Annual Magazine | Debate Club | Volunteer, WWF | Annual Dawn Spelling Bee