Urbain Adrian Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

LittleBig Connection is an international scale-up founded in 2013. Supporting the digital and sustainable transformation of its customers, LittleBig Connection connects companies and freelancers and external consultants via two complementary offers: Connect, a marketplace of 500,000 experts available and Rise, an all-in-one platform allowing Purchasing Departments to manage external resources, from payment to sourcing.

Bengaluru, Karnataka

Bengaluru, Karnataka, India

Bangalore, India

Creation of brand identities for wines & spirits - Developed brand identities from concept to packaging with design agencies in India and France - Developed trade & visibility assets with a design agency in IndiaCreation of recipes for wines & spirits products - Created a recipe for an amla wine-based Indian aperitif (unexplored category) - Created a recipe for a super premium Indian gin using local fruits & spicesPreparation of production and roll-out of the brands - Negotiated deal with an established company for purchase of brand and recipe - Met with actors of the distribution chain to prepare a roll-out - Hired and drove legal team for both establishment of contracts and intellectual property protectionStrategy & M&A consulting for wines & spirits brands - Performed due diligence of potential acquisition targets for top industry players - Brought insights to top industry players on strategic brand plans

Havana, Cuba

Global coordination for the CEO - Coordinated management committee meetings and ensured follow-up on action plans with all directors - Coordinated Board meetings with HQ top management (preparation of deck with the directors)Management control - Planned yearly shipments (3 M9Lcs in over 50 markets) in link with production and export teams to fulfill stakeholders’ plan, forecast cash flows and ensure operational feasibility in a difficult environment - Oversaw Budget planning process for Cuban market (1 M9Lcs, 1 MUSD marketing budget) and coordinated follow-up every 3 months with marketing team, participated in commercial strategy elaboration (product launches, activation tools definition) - Set up tools to measure existing maturing inventories (ageing rum) adequacy vs long-term demand forecasts, and analyze future entries to ensure security stocksProject management - Coordinated 20th anniversary event with 1000+ people in Havana - Initiated and managed a cultural project around the image of Havana Club brand by top 20 Cuban artists - Developed on-trade toolkit for Cuban market: KPI elaboration, prescriptors’ relationship enhancement and facilitation, creation of training programs for bars & restaurants staff

Région De Paris, France

Worked in the team leading all M&A and company-wide projects, with high exposure to the firm’s top management - Analyzed a targeted tequila brand for acquisition, making assumptions to re-create a brand P&L, understand the production issues and conduct an ethics due diligence - Participated in a Group Competitive Intelligence project, reporting to the Executive Committee - Updated a competitors review synthesizing and analyzing all recent events, financial communications and press articles

Milan Et Alentours, Italie

Built up valuation models for various Italian companies (Eni, Saipem, Autogrill, Diasorin…)