I am a Senior Strategic Sales Executive and Business Development Leader, with a successful track record of working with multinational organizations and their executive leadership to create strategic partnerships to accomplish short- and long-term revenue targets. With over 22 years of experience in the life sciences industry, I specialize in creating go-to-market business opportunities, managing key alliances and partnerships, and achieving sales performance and growth targets.My core competencies include clinical research, commercialization, real-world data and evidence, artificial intelligence, business development, strategic planning, and sales cycle and pipeline management. I have a proven track record of working with multinational organizations and their executive leadership to deliver innovative solutions that improve patient health, decision-making, and performance. Some of my key accomplishments include:Achieving annual new business acquired targets ($35M) in June 2022 at Merative, where I served as the Vice President of Enterprise Sales Solutions and Strategic Accounts for Life Sciences.Securing the largest partnership in Parexel's history at $100M annually in 2021, and being recognized with the "With Heart" Leadership Award for my efforts.Leading the internal change management initiative for Salesforce integration after the merger of Express Scripts and Cigna in 2018, and recording the highest revenue among my peers at $39.2M in 2017.Serving as the Business Development Lead for Latin America and MENA regions at IQVIA, and reaching 100% to plan with a quota of $25M in 2016.
Lifebio Strategies, Llc
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Owner And Principal ConsultantLifebio Strategies, Llc 2022 - PresentSpecializing in:Sales strategies and go to market approachSales processes design, implementation, and optimizationSales performance and developmentCustomer attributes and the buyers’ journeyTech enablement and automationWork with life sciences organizations for go-to-market strategies and how to structure partnership models within the industry. Incorporating RWE/RWD, contract research, and international market penetration. • Helping clients maximize commercial value by assisting with product launch, marketing, sales, and market access strategies.• Health tech businesses across the entire value chain, from start-ups in the initial stages of fundraising to established companies, expand into global markets.• Helping clients develop partnership modeling (regional and global) for sustained business with contract negotiations, pricing discussions, and proposal development.• Augment internal consulting teams to optimize real world data into executable plans.• Advise on industry competitive intelligence and determine optimal business opportunities for near term revenues.
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Head, North America Sales-1099 ContractProductlife Group Jan 2024 - Jul 2024Courbevoie, Île-De-France, FrResponsible for overseeing the sales performance, devising strategies to optimize practices that shape the sales organization, and scaling up revenue with life science clients. • Own all plans and strategies for developing business and achieving the company’s sales objectives.• Lead, mentor, and coach sales teams: Account Managers, Business Development, Inside Sales, and Marketing.• Integrate and create cross-functional business opportunities through mergers and acquisitions. • Establish and foster parentship and key client-executive relationships both externally and internally.• Create forecasts and strategies to achieve sales, ensuring profitability and maintaining margins for P&L reports.• Assist the sales team in the delivery of proposals and presentations where necessary to close strategic deals.• Work with international teams to create global client partnerships to expand NBA and revenues. -
Vice President Of Business DevelopmentSyapse Jul 2023 - Oct 2023San Francisco, Ca, UsLead the transformation of the Commercial function by driving significant growth of revenue and the business. Cultivate Strategic relationships with C-suite executives at top 20 biopharma. Create Real World Evidence offerings and close complex multi-year strategic collaborations. • Arrange fundamental analytical data sets and SaaS platforms offerings to life science leadership including, Medical Affairs, HEOR, Clinical Development, RWE, and Commercial leaders. • Lead internal teams to for creation of client facing strategy, develop market plans for tactical pipeline development and revenue growth, and development of proposals and RFI’s.• Motivate and develop cross functional stakeholders to deliver best practices for Go-to-Market plans. -
Vice President, Enterprise Sales Solutions And Strategic Accounts | Life SciencesMerative 2022 - Dec 2022Ann Arbor, Mi, UsServe as overall client relationship manager and strategic business partner for key accounts, in liaison with SaaS, Clinical, HEOR, RWE product leaders and subject matter experts. Work with key stakeholders to identify sales team and prepare presentations. Educate team participants in client culture, operational needs and methods, and sales techniques needed to close sale.• Manage and mentored group of account managers and served as role model for successful account management.• Collaborate with senior leadership to create and implement company sales strategies and targets. • Coordinate with product management and client success management to ensure client needs were met and that concerns and issues were addressed in a timely manner.• Guide coordination of account plans, sales forecasts, budgets, account assignments, distribution of leads, and sales bonuses for team members. -
Consultative Sales Director, Key Account And Alliance ManagementParexel 2019 - 2022Durham, North Carolina, UsCreated opportunities for generating market demand leading to largest partnership to date at $100M annual revenues. Guided initiatives to drive customer awareness and engagement to develop successful sales campaigns. Engaged at C-level in enterprise customer organizations. Led cross-functional senior management teams through complex partner solutions to deliver on clinical programs. Directed strategy and development in collaboration with operations to grow accounts through multiyear contracts and bundle service offerings.• Managed and directed solutions consultants and commercial operations to ensure seamless delivery of contractual commitments.• Worked hand-in-hand with internal teams (medical, solutions, operation) to develop and manage strategy, drive customer-adoption initiatives, and maintain those initiatives through the life of the relationship. -
Sales Director, Data And Analytic Solutions, Cro, Biopharmaceutical And Biotechnology ClientsExpress Scripts 2018 - 2019St. Louis, Mo, UsEngaged with executive and C-suite business development to expand market access and achieve strategic initiatives. Oversaw market development, including overall sales strategy, along with tactical plan structured to ensure that sales targets were met. Built relationships with intermediaries with the goal of obtaining more opportunities. Worked proactively with prospects to build relationships and increase win rates.• Partnered with sales and account management leaders within other lines of business to identify new data and analytics sales opportunities with current clients and prospects.• Identified new data and analytic product opportunities based on market requirements and collaborated to develop product specifications and expansion plans. -
Associate Director Of Business Development, Functional Services And AlliancesIqvia 2015 - 2018Durham, North Carolina, UsWorked in partnership with internal leadership and external consultants to drive cross-organization key strategic integration program. Provided clear and consistent analysis across departments to drive CRM integration and adoption and delivered feedback to CRM team for process improvements. Managed individual FSP customer strategies to maximize organizational growth with long-term contracts for sustainable growth. Served as overall FSP client expert and strategic business partner, responsible for developing and expanding new FSP business opportunities through consultative advice to potential and existing client executives. • Led preparation of RFI and RFP responses, proposals, and bid defenses.• Prospected and grew clients with R&D budgets from $250M to $2B.• Strategized with internal BD department to propose customized offerings for key growth clients.• Developed marketing initiatives to strengthen lead generation which increased close rates by 30% -
Corporate Account Manager, Global Client AlliancesTaconic 2014 - 2015Albany, Ny, UsProspected for new business, grew, and maintained existing customer portfolio. Identified new areas of growth in key alliance accounts, and closed long-term contracts, with annual quota of over $10M. Performed sales negations and deal closure, interfacing with all key buying influencers, from end-users to executive level. Generated proposals, prepared sales quotations, planned customer meetings, and demonstrated capabilities in assigned accounts. Networked with internal customers to achieve account results (project management, marketing, commercial product teams). • Maintained after-sale relationships, developed long-term customer relationships, and solved problems to meet customer needs.• Developed market strategies for key accounts and overall account development, and communicated current market intelligence back to business, along with field concerns, issues, and requirements.• Provided leadership in market analysis and execution strategies to drive results and action plans to drive product sales and services. -
Senior Sales Representative IiAstellas Pharma 2008 - 2014Ensured achievement of sales goals in territory. Maintained effective communication and relationships with key external and internal customers for formulary contract approvals for local and state contracts. Worked collaboratively with overlapping representatives to target long-term growth strategies for key accounts.• Developed region from poorest performing to consistent top 10% in nation.• Executed successful Lean practices to improve office efficiencies in EHR and prior authorizations, which were implemented across the organization.
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Vaccine/Hospital Sales SpecialistMerck 2006 - 2008Rahway, New Jersey, UsInterfaced with large medical C-suite and New York State government institutions to strengthen relationship-building within significant segment of goal in therapeutic areas of infectious diseases, oncology, and gastroenterology. Attained formulary approval through pharmacy and therapeutics committee to ensure market share and sales objectives were met. Managed hospital GPO contracts, worked with distributors to ensure supply chain efficiency. Consulted health institutions through integration cycle. Conducted contract management for hospitals, large health organizations, and government offices. -
Professional Sales Representative IiMerck 2002 - 2006Rahway, New Jersey, UsLed team’s strategic functional initiatives for product campaigns, tracked and monitored initiative performance, and reported to team and management on project status; proposed ideas for initiative pull-through tasks. Managed Department of Defense contract for multiple product promotion. Increased market share for Veterans Affairs’ contract, monitored progress, reported to team and management on account status, and proposed areas for improvement.
David Urban Education Details
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Norwich UniversityBusiness Administration -
Colby-Sawyer CollegeBiology
Frequently Asked Questions about David Urban
What company does David Urban work for?
David Urban works for Lifebio Strategies, Llc
What is David Urban's role at the current company?
David Urban's current role is Highly accomplished Life Sciences Executive with expertise in Regulatory, Pharmacovigilance, Data Analytics RWD/RWE, Clinical Research, Market Access, People Leadership & Strategic Partnerships..
What schools did David Urban attend?
David Urban attended Norwich University, Colby-Sawyer College.
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