Ursula Holtzapple Email & Phone Number

NACUBO Consulting is the consulting arm of the National Association of College and University Business Officers. As director of operations, I am responsible for growing new business, managing client relations, and overseeing operations.

As an independent consultant, I help organizations optimize their communication channels (print, digital, and social) and analyze data to create more effective messaging and marketing.Current clients include the American Council on Education, AGB Search, Business-Higher Education Forum, National Action Council for Minorities in Engineering, National Association of College and University Business Officers, and the Sloan Foundation. Select past clients include the Association of Governing Boards of Universities and Colleges, Higher Ed Insight, Marriott Hotels (creative department), and the University of Denver.Commonly used programs: Drupal and Wordpress; MailChimp and Constant Contact; Excel and R; Encore and Hubspot; the Adobe Suite and Microsoft Office.

Directed and implemented all electronic communications for AGB: websites, social media, apps, email marketing, podcasts, video, and new media applications.Launched two apps -- a conference app for the 2012 National Conference on Trusteeship and an iPad app for AGB's flagship publication Trusteeship.Led the pilot program for AGB e-books, working with conversion houses and vendors (Apple, Amazon, Google) to sell AGB publications as e-books.Analyzed website and email metrics to mark progress, gain insight, and make decisions. Managed vendors: web developers, email marketing group, app creators, etc. Used the open-source platform Drupal to advance and improve agb.org by installing or upgrading modules and implementing custom theming.Reviewed and copyedited each issue of Trusteeship magazine before it goes to print for errors and adherence to AGB style.Led the sourcing, development, and launch of two websites: a revised agb.org in 2009 and AGBSearch.com in 2010.

Responsible for all components of BHEF’s three websites—content, design, and technology.Wrote and edited annual reports, press releases, meeting materials, and show flows. Worked closely with senior staff of guest speakers to coordinate scripts and messaging. Assisted in planning twice-yearly meetings, occasional press briefings, and other events.Developed RFPs, select appropriate vendors, and manage consultants as neededCreated and maintained style guides for print and web copy.

Managed marketing plan for five periodicals, approximately seven meetings, and over a dozen publications each year, coordinating internal deadlines, print deadlines, audience’s calendar (i.e. the academic calendar), etc.Wrote and edited press releases, articles for the association newsletter, marketing copy, and site-wide web copy.Integrated new technology in weekly marketing emails, became knowledgeable in industry best practices/SPAM laws, analyzed metrics such as unique open rates and action rates, and worked continuously to improve/maintain list quality.Updated web site and RSS feed daily with fresh content and editorial changes, monitored site for consistency and effectiveness per upcoming events or publications.Implemented Google Analytics on aacu.org and created metrics to monitor the site’s success in terms of reach, effectiveness, and other non-monetary success marker.

Ma, English

Ba, Business And English