Whitney Sayce Email & Phone Number

Strategic Marketing and Managerial Responsibilities - Creates and executes four complete sets of multi-channel marketing strategies, plans, and editorial calendars for NACUBO and three regional associations, overseeing an annual budget of $350,000- Serves as the resident expert on marketing technology, overseeing feature improvements and data integrity and developing new innovative ideas - Pioneered conversion tracking, ad retargeting, A/B testing, and an email preferences center at NACUBO- Led the first org rebrand in 20 years, which won an award for “Best Rebrand” at the TRENDY Awards during the Association Trends Salute to Association Excellence and included developing a new logo, color palette, audience personas, brand attributes, typography, tagline, brand story, positioning statement, tone of voice, and imagery- Writes strategic and compelling marketing content that brings in real dollars - Audits and improves website for layout and content improvements that advance SEO - Builds marketing automation workflows that save time and increase conversions- Develops strategies for layout improvements, inbound marketing, new initiatives, and new platforms that have increased open, clicks, and revenue- Solved audience email fatigue - Heads all design work for the organization - Manages direct reportsMarketing Results - Brought in $1,025,026 in revenue from eblasts in 2021 (a 300% improvement from 2020)- Utilized ad retargeting to gain more than 6.8M impressions resulting in 14,500 clicks and reaching 822,000 net new people in 2021 (increasing views by 2.25x and clicks by 2.62x)- Implemented a disengagement campaign that eliminated more than 20,000 junk emails - Increases opens, clicks, and conversion rates year over year (2021 conversions increased to 8.1% from 5.3% in 2020)- Creates complex list builds that refine segmentation (eliminating “spray and pray”) - Determines optimal send times and subject line lengths using data, increasing open rates

Washington Dc

Washington D.C. Metro Area

Strategic and Marketing Responsibilities- Determined the overall marketing and communications strategy based on data, analytics, and internal and external priorities (like news stories and media events)- Created innovative new ways of marketing speakers, such as developing exclusive, owned content with the speakers themselves- Increased the leads generated and overall dollars attributed to marketing each yearWriting and Communications Responsibilities- Created effective promotional, media, consumer, and advocacy­related materials on a diverse range of topics for hundreds of subject matter experts- Wrote using a range of different speakers’ voices and for varied target audiences- Edited copy company­wide to maintain tone, branding, and quality- Crafted overall social media tone, while increasing Twitter followers by 650%- Wrote award-winning video scripts that have aired online, on TV, and in NYC taxi cabs

Washington D.C. Metro Area

Writing and Editing Responsibilities- Increased the quality of the marketing copy across departments- Wrote direct mail pieces, fact sheets, web pages, emails, ad copy, and more for marketing campaigns and efforts that directly led to leads and converted into sales- Developed marketing content for multiple websites to support products and promotions- Edited materials in order to improve strategic messaging, correct grammar, and keep style consistent- Wrote and published articles in magazines and online- Ensured that key strategic messages were communicated effectively to target audiences- Wrote online surveys and other market research materials that gathered valuable customer insightMarketing Responsibilities- Designed and implemented business and marketing plans for new and existing products- Managed the complete marketing process (from planning and execution to tracking and reporting) for multiple products- Worked closely with key stakeholders to determine business objectives and strategy- Took initiative to create new internal marketing materials and better marketing processes- Closely monitored and analyzed sales volumes and market share trends- Redesigned and managed the company's multiple product websitesLead Generation Responsibilities- Increased leads generated and converted to demos by 100% and contributed to 40% of new sales- Increased website traffic and fraction of leads generated by the website by improving the site, its work flow, and its content- Optimized customer contact frequency and targeting to maximize loyalty and drive salesResearch and Analytical Responsibilities- Conducted data mining to determine trends and make recommendations- Researched industries and companies to identify business opportunities

Writing and Editing Responsibilities- Wrote/edited emails, press releases, proposals, and more for use in marketing campaignsMarketing and Communications Responsibilities- Designed and implemented business and marketing plans for senior management- Researched clients to identify their needs and potential up-sells- Worked with clients to define the parameters of their projects and meet their goals- Handled customer relations, resolved problems, and communicated with clients- Built and maintained relationships with law firms, government agencies, and non-profits

Writing and Editing Responsibilities- Wrote and edited materials for client communication, direct mail campaigns, and internal use; these materials generated leads that converted into software demos- Edited copy for colleagues and management to increase the quality of the overall external communications of the companyMarketing Responsibilities- Created new internal marketing materials and better processes- Researched industries, companies, and individual prospects to identify opportunities- Won "Best Presentation" of the software, presented by senior management- Worked with marketing to reach out to prospects and develop "buzz"- Collected quotes that were used in press releases, case studies, and other client materials

Writing and Editing Responsibilities- Wrote and presented client-ready analyses, reports, and briefings that were successfully used to generate leads for a client's statute law books- Wrote online and print surveys and other market research materials that were used to gather data to determine prospects and expenditures for the client's marketing campaignMarketing Responsibilities- Actively participated in a team to design a marketing campaign from the ground up- Assisted in formulating and executing campaign goals and implementation plansResearch and Analytical Responsibilities- Researched client companies and their respective industries to help identify their needs- Analyzed consumer data in order to determine marketing trends

Bs, Commerce - International Business And Management

Ba, Spanish

Activities and Societies: Studied abroad in Valencia, Spain during the summer of 2005