Ursula Thomas Email & Phone Number

Managed 24 million of Albertson’s 98 million in Kraft annual salesResponsible for 2.4 million annually in merchandising and promotional fundsDaily works with account category managers and buyers responsible for selling weekly promotions, securing authorization of Kraft items, providing ACNielsen data to improve categories at retail Provide direction to 10 field sales representatives to aid in meeting sales objectives, properly execute against promotional opportunities, and improve shelving standards at retail Maintains and improves category initiatives across all key categories: Kraft Grated Cheese, Natural Cheese, Recipe Cheese, Sandwich Cheese, Cream Cheese, Cultured Cheese, Handi Snack Cheese, DiGiorno Pasta/Sauce, Milk bone

Worked cooperatively with National Account Team and Customer Business Teams to implement business initiativesPartnered with customers to develop high impact sales plansDaily utilized ProSpace creating planograms to secure optimal placement of Kraft products at retail, overall improved distribution by 20%Regularly utilized ACNielsen data to achieve aggressive business objectives, achieved volume targets 4 out of 4 quarters

Acted as liaison between the Fleming National Team and the Fleming Garland Division, responsibilities included achieving volume goals, communicating all Kraft promotional programming, creating fact based product presentations, implementing organizational initiatives and facilitating the deduction process at the local levelDeveloped and effectively communicated to the retail sales force the selling tools needed to increase display activity, product distribution, and provided AC Nielsen data to achieve shelving initiatives at retailFacilitated Direct Store Delivery process for the Fleming Garland & Fleming Tulsa Division Coordinated category resets at retail

Ensured execution of key week merchandising activity and secured displays with hand carried surveys increasing sales 40% at retailer; developed customer relationships and presented buying opportunities to store management utilizing consumer and trade information; responsible for obtaining 100% distribution on all new items and consistly pursuing incremental volume opportunities; executed category priorities and achieved aggressive volume goals at retail