Ute Michaela Arndt Email & Phone Number

Global

• I empower brands to expand their market presence and enhance appeal through innovative strategies and compelling narratives. As a brand strategy and innovation expert, I provide hands-on support during resource.
• Achieved 40% revenue growth by revitalising brand image and portfolio, along with implementing a revised channel strategy.
• Revamped product portfolio and targeted consumer approach to increase market penetration and consumer engagement.
• Expanded 25% customer base by successfully launching a new product category for personal care brand.

Tanzania

Founder of NGO we.are.elimu that operates in Tanzania to provide children and women with education and to enable people with poorer background to start their own businesses. Volunteer in Tanzania to work in schools and community workOur mission is to give children and women the empowerment to own their future.https://www.instagram.com/we.are.elimu/

Global

At MINT, all innovations are built with human truth. We innovate across key category markets including; Male Intimate Care, Menopause and Aging, Sexual Wellness and Pleasure, Menstruation and Hormones, Contraception, Beauty and Grooming, Teen and Tween, Incontinence Care

Munich And Gothenburg

• Redefined personal hygiene category, shifting focus from stain prevention to holistic care by leading pioneering initiatives. Supervised team spanning two geographical locations in Germany and Sweden to streamline.
• Drove innovation pipeline and maintained competitive edge by overseeing and introducing numerous groundbreaking initiatives, including intimate care range, performance underwear, skincare and intimate beauty products.
• Secured consecutive double-digit growth for the brand over a five-year period in Latin American key markets through the successful launch of innovations and implementation of a new brand positioning strategy.
• Provided guidance and direction in shaping strategy and fostering innovation initiatives by collaborating extensively with global executives and the board of directors (C-Level).
• Expanded 20% new business by spearheading the development of novel product categories and introduction of new brands for the company's market reach and customer base.

• Developed and executed marketing strategies aligned with brand goals in EMEA. Proven leader in brand and product campaign management, with success in planning and executing successful launches in personal care and.
• Attained a 3.5% market share within six weeks post-launch by successfully integrating newly acquired brand Tempo into a brand portfolio and introducing the first caring hanky (Tempo sanft und frei)
• Expanded consumer base for core brands by repositioning within context more relevant to consumers and altering go-to-market approach (Feminine Care)
• Secured top position in Europe for male range (relaunch) by demonstrating dominance and market leadership.
• Acquired 25% more new shoppers in the UK by introducing a new brand, to expand reach of the TENA brand within new consumer groups. Launches in DACH, Australia, Colombia, Mexico, France, Italy followed this success.

Greater Munich Metropolitan Area

Responsible for brand strategy, consumer touchpoints and multichannel campaign development for mobile products (e.g. Gigaset phones, mobile phones, wireless home products) across Europe and South America.

Munich, Seattle

Responsible for directing all launch activities (including portfolio, cooperations, metrics, shopability, digital marketing) for video, software and games shop. Team member of international launch team for marketplace.

Design Thinking, Strategic Design Thinking Badge

Bachelor'S Degree, Communication And Media Studies