Brian Vaccaro Email & Phone Number

Buffalo, Ny, Us

Plymouth, Michigan, United States

Primary responsibility is tier 3 automotive marketing support within the Lotus Cars dealer network within the United States, Canada, Central America, and South America. This includes a responsibility region of 40+ dealerships.In support of those dealership's tier 3 marketing activities, I was responsible for:-Providing event support through the evaluation of the event, allocation of resources (giveaway items, indoor/outdoor branding flags/totems/displays, physical marketing assets, and digital marketing assets), and distribution of funds (as appropriate).-Digital asset creation for sales-related promotions and announcements.-Created a monthly marketing magazine that was aimed at keeping dealers up-to-speed with industry-standard marketing information and Lotus-related announcements. This project included research (including industry event attendance) to ensure all information brought to the network was current and forward-looking.-Consulted with dealership marketing personnel, along with DP's and GM's, to effectively and efficiently use available marketing resources for sales-related goals.-Marketing car fleet management, including: maintenance schedule and technician scheduling, transport, internal employee support scheduling, and event review.In support of our dealership network as a whole:-Created and implemented a new marketing co-op program that took the place of a previous, interim (1-year) co-op program. Additionally, created new reporting processes for co-op program compliance.-Researched, identified, vetted, and signed up vendors to an "Approved Vendor" program where one did not exist previously.-Wrote and implemented a Marketing & Advertising Guidelines document for the network, where one did not exist previously.-Created asset distribution and release plans and channels for confidential and embargoed assets.-Identified key marketing compliance items for the dealer network and set up a reporting, including a self-reporting functionality.

Buffalo, New York, United States

Provided marketing consulting to local area Buffalo businesses. Nightowl's goal was to provide low-cost, high-impact marketing support to Mom & Pop local businesses throughout the Greater Buffalo area.Marketing consulting included:-Value Proposition, Core Story, Key Differentiators, and Positioning.-Available resource evaluation and prioritization.-Goal setting.-Marketing Strategy and Plan outlines.-Marketing tactic execution.Tactics executed included: website creation, social media management, on-site photography, and email design.Company description:Every company has a unique story to tell. At Nightowl, we look at what makes your company a true one-of-a-kind offering. We take the time to interview and understand your company and goals before offering a gameplan for future success. Together, we'll build a robust marketing strategy that leverages your unique value proposition and differentiators to find like-minded companies or consumers to purchase your services or goods.

Fresno, California, United States

Built and maintain Lotus, Ltd.'s website. Manage and grow their social media presence. Creates, manages, and supports online club membership registration and national event ticketing.

Indianapolis, Indiana, United States

Design, build, and implement a cohesive marketing strategy for a rapidly growing company. I joined the company as they were launching a new vertical and fundamentally changing their recruiting strategy.My responsibilities included:-Marketing strategy and message development for the new direction of the company (value proposition, core story, positioning, and key differentiators).-Training management and key recruiters/sales on the new company's marketing message and strategy.-Designing marketing strategies to meet the new messaging.-Executing on tactics, within those strategies.Tactics executed:-Website design. Marketing surrounding the major industry conference on social media. Bespoke, high-value direct marketing campaigns. Giveaway items development and procurement. Physical and digital graphic design. Vendor evaluation and management.End goal achieved:Grew a 600k/year business to a 16 million/year (projected) through the activities listed above.-Research, consult, and interview to understand and document the marketing and business strategy for the company.-Explore new potential business verticals to expand and diversify business revenue.-In-depth research of market competition for existing, planned, and possible offerings.

Williamsville, Ny

Help clients with their end goal of finding more higher quality candidates and clients. This process starts with understanding the client's business processes, their current marketing strategy, their goals for the next calendar year, and the current resources available to currently hit that goal. Recommendations are made to help the client hit and exceed their goals through various marketing activities. Specific services include road mapping current and future marketing efforts, business processes evaluation, digital and physical marketing piece evaluation, and bespoke proposals based the previous information. Post-sale, continued to assist each client in an Account Manager function long-term, including ongoing support, issue escalation and resolution, marketing consultation, marketing and business ideation, and sales. I originated and developed a client education system providing post-project support to clients to maximize the ROI of their new products. Interviewed and trained new support team staff members. Managed support desk coverage and acted as tier one escalation for support questions.

Williamsville, Ny

Triaged incoming support requests as a member of the Haley Marketing support team. Assigned work to the programming and technical engineering staff. Completed edits to WordPress sites for clients. Designed and implemented client education initiatives, including help desk articles, training webinars (on-demand and live), and an automated email training campaign. Estimated, prepared, and specced custom website agreements. Quoted and specced custom work for clients. Acted as a project manager for setup of WordPress websites, job boards, talent showcases, and other products. Trained new hires for the department and managed their onboarding process.

Cheektowaga, Ny

Coordinated the routine and emergency repair schedules for Western and Central New York, including 6 field repair technicians spread over three offices. Scheduled routine repairs with clients. Compiled annual service agreements, including quoting necessary equipment required for the annual service agreement. Coordinated the shipping of inventory between three offices to be ready for the appropriate repair appointments. Evaluated, submitted, and completed warranty requests with vendors. Designed in-house process for service agreements with the new service software (Microsoft Dynamics), and trained corporate and regional offices on the new software and service agreement process.

Cheektowaga, Ny

Managed half of the national and international sales territories. Supported clients throughout the sales process, including quoting, order review, order updating, payments, and pricing requests. Assisted management with pricing of new repair items, schedule of repairs in-house, and maintenance of the I.T. assets in-house.

Yorkshire, Ny

Social Studies secondary education certified. Served as a substitute teacher for Pioneer Central Schools.

Master’S Degree, Social Studies Education, 7-12

Bachelor’S Degree, History, Minor In Education & Ancient Greek History