Brian Vaccaro Email and Phone Number
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As an accomplished marketing strategist and sales professional with a passion for the automotive industry, I thrive on achieving results. My strengths lie in:Marketing Strategy Development: I’ve crafted data-driven strategies that align with business goals, leveraging market insights to create impactful campaigns digitally and experientially.Branding Excellence: I’ve successfully built and revitalized brands, ensuring consistent messaging across channels, internal divisions, and enhancing brand equity.Tactical Innovation: My knack for developing creative marketing tactics has led to increased customer engagement, retention, conversions, and revenue.Execution Mastery: I execute flawlessly, turning ideas into measurable outcomes. My track record includes successful product launches, new vertical launches, and integrated campaigns.Stakeholder Buy-In: I excel at gaining support from cross-functional teams, executives, and external partners. My collaborative approach ensures alignment and success.Sales Funnel Integration: I seamlessly connect marketing activities to sales outcomes, optimizing lead generation, nurturing, and conversion.
Lotus Cars Americas
View- Website:
- lotuscars.com
- Employees:
- 1895
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Regional Sales ManagerLotus Cars AmericasBuffalo, Ny, Us
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Regional Sales ManagerLotus Cars Usa Jul 2023 - PresentPlymouth, Michigan, United States -
Regional Marketing ManagerLotus Cars Usa, Inc Apr 2021 - Jul 2023Primary responsibility is tier 3 automotive marketing support within the Lotus Cars dealer network within the United States, Canada, Central America, and South America. This includes a responsibility region of 40+ dealerships.In support of those dealership's tier 3 marketing activities, I was responsible for:-Providing event support through the evaluation of the event, allocation of resources (giveaway items, indoor/outdoor branding flags/totems/displays, physical marketing assets, and digital marketing assets), and distribution of funds (as appropriate).-Digital asset creation for sales-related promotions and announcements.-Created a monthly marketing magazine that was aimed at keeping dealers up-to-speed with industry-standard marketing information and Lotus-related announcements. This project included research (including industry event attendance) to ensure all information brought to the network was current and forward-looking.-Consulted with dealership marketing personnel, along with DP's and GM's, to effectively and efficiently use available marketing resources for sales-related goals.-Marketing car fleet management, including: maintenance schedule and technician scheduling, transport, internal employee support scheduling, and event review.In support of our dealership network as a whole:-Created and implemented a new marketing co-op program that took the place of a previous, interim (1-year) co-op program. Additionally, created new reporting processes for co-op program compliance.-Researched, identified, vetted, and signed up vendors to an "Approved Vendor" program where one did not exist previously.-Wrote and implemented a Marketing & Advertising Guidelines document for the network, where one did not exist previously.-Created asset distribution and release plans and channels for confidential and embargoed assets.-Identified key marketing compliance items for the dealer network and set up a reporting, including a self-reporting functionality.
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Marketing ConsultantNightowl Labs Llc Jul 2020 - May 2021Buffalo, New York, United StatesProvided marketing consulting to local area Buffalo businesses. Nightowl's goal was to provide low-cost, high-impact marketing support to Mom & Pop local businesses throughout the Greater Buffalo area.Marketing consulting included:-Value Proposition, Core Story, Key Differentiators, and Positioning.-Available resource evaluation and prioritization.-Goal setting.-Marketing Strategy and Plan outlines.-Marketing tactic execution.Tactics executed included: website creation, social media management, on-site photography, and email design.Company description:Every company has a unique story to tell. At Nightowl, we look at what makes your company a true one-of-a-kind offering. We take the time to interview and understand your company and goals before offering a gameplan for future success. Together, we'll build a robust marketing strategy that leverages your unique value proposition and differentiators to find like-minded companies or consumers to purchase your services or goods.
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Service Delivery ManagerTonic Hq Feb 2021 - Apr 2021Fresno, California, United States -
Marketing ManagerLotus, Ltd. Jun 2015 - Mar 2021Built and maintain Lotus, Ltd.'s website. Manage and grow their social media presence. Creates, manages, and supports online club membership registration and national event ticketing.
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Strategic Marketing ManagerExtract Talent May 2020 - Dec 2020Indianapolis, Indiana, United StatesDesign, build, and implement a cohesive marketing strategy for a rapidly growing company. I joined the company as they were launching a new vertical and fundamentally changing their recruiting strategy.My responsibilities included:-Marketing strategy and message development for the new direction of the company (value proposition, core story, positioning, and key differentiators).-Training management and key recruiters/sales on the new company's marketing message and strategy.-Designing marketing strategies to meet the new messaging.-Executing on tactics, within those strategies.Tactics executed:-Website design. Marketing surrounding the major industry conference on social media. Bespoke, high-value direct marketing campaigns. Giveaway items development and procurement. Physical and digital graphic design. Vendor evaluation and management.End goal achieved:Grew a 600k/year business to a 16 million/year (projected) through the activities listed above.-Research, consult, and interview to understand and document the marketing and business strategy for the company.-Explore new potential business verticals to expand and diversify business revenue.-In-depth research of market competition for existing, planned, and possible offerings. -
Marketing ConsultantHaley Marketing Group Aug 2017 - May 2020Williamsville, NyHelp clients with their end goal of finding more higher quality candidates and clients. This process starts with understanding the client's business processes, their current marketing strategy, their goals for the next calendar year, and the current resources available to currently hit that goal. Recommendations are made to help the client hit and exceed their goals through various marketing activities. Specific services include road mapping current and future marketing efforts, business processes evaluation, digital and physical marketing piece evaluation, and bespoke proposals based the previous information. Post-sale, continued to assist each client in an Account Manager function long-term, including ongoing support, issue escalation and resolution, marketing consultation, marketing and business ideation, and sales. I originated and developed a client education system providing post-project support to clients to maximize the ROI of their new products. Interviewed and trained new support team staff members. Managed support desk coverage and acted as tier one escalation for support questions. -
Marketing Support SpecialistHaley Marketing Group Jan 2015 - Jul 2017Williamsville, NyTriaged incoming support requests as a member of the Haley Marketing support team. Assigned work to the programming and technical engineering staff. Completed edits to WordPress sites for clients. Designed and implemented client education initiatives, including help desk articles, training webinars (on-demand and live), and an automated email training campaign. Estimated, prepared, and specced custom website agreements. Quoted and specced custom work for clients. Acted as a project manager for setup of WordPress websites, job boards, talent showcases, and other products. Trained new hires for the department and managed their onboarding process.
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Service CoordinatorComairco Equipment, Inc. Nov 2013 - Dec 2014Cheektowaga, NyCoordinated the routine and emergency repair schedules for Western and Central New York, including 6 field repair technicians spread over three offices. Scheduled routine repairs with clients. Compiled annual service agreements, including quoting necessary equipment required for the annual service agreement. Coordinated the shipping of inventory between three offices to be ready for the appropriate repair appointments. Evaluated, submitted, and completed warranty requests with vendors. Designed in-house process for service agreements with the new service software (Microsoft Dynamics), and trained corporate and regional offices on the new software and service agreement process. -
Regional Sales ManagerControl System Labs Jan 2013 - Aug 2013Cheektowaga, NyManaged half of the national and international sales territories. Supported clients throughout the sales process, including quoting, order review, order updating, payments, and pricing requests. Assisted management with pricing of new repair items, schedule of repairs in-house, and maintenance of the I.T. assets in-house. -
Substitute TeacherPioneer Central Schools Jan 2011 - Dec 2012Yorkshire, NySocial Studies secondary education certified. Served as a substitute teacher for Pioneer Central Schools.
Brian Vaccaro Skills
Brian Vaccaro Education Details
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Social Studies Education, 7-12 -
History, Minor In Education & Ancient Greek History
Frequently Asked Questions about Brian Vaccaro
What company does Brian Vaccaro work for?
Brian Vaccaro works for Lotus Cars Americas
What is Brian Vaccaro's role at the current company?
Brian Vaccaro's current role is Regional Sales Manager.
What is Brian Vaccaro's email address?
Brian Vaccaro's email address is bv****@****ing.com
What is Brian Vaccaro's direct phone number?
Brian Vaccaro's direct phone number is +171620*****
What schools did Brian Vaccaro attend?
Brian Vaccaro attended University At Buffalo, University At Buffalo.
What skills is Brian Vaccaro known for?
Brian Vaccaro has skills like Customer Service, Social Media, Social Media Marketing, Online Marketing, Marketing, Social Networking, Account Management, Email Marketing, Sales, Advertising, Microsoft Word, Public Speaking.
Who are Brian Vaccaro's colleagues?
Brian Vaccaro's colleagues are Mythirege Rajendram, Matheus Leite Chaves, Rashad Selwan, Meliza Pozo, Derek Wong, Ian Farman, Lawrence Goble.
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