Valentina Lopez Email & Phone Number

Bogotá, Bogota, Co

Colombia

- Spearheaded the product vision, strategy, and roadmap of a Generative AI-powered service, while acting as an internal consultant for the sales and marketing teams to drive demand generation.- Achieved 40% conversion, 45% activation, and 60% retention by refining user engagement strategies and product features.- Developed expertise in prompt engineering, product management, sales enablement, and cross-functional collaboration, applying skills in market insights and strategic… Show more - Spearheaded the product vision, strategy, and roadmap of a Generative AI-powered service, while acting as an internal consultant for the sales and marketing teams to drive demand generation.- Achieved 40% conversion, 45% activation, and 60% retention by refining user engagement strategies and product features.- Developed expertise in prompt engineering, product management, sales enablement, and cross-functional collaboration, applying skills in market insights and strategic thinking. Show less

San Francisco, California, Estados Unidos

- Founding team member of Torre Access, leading the team responsible for constructing and launching the RisePal brand, with a focus on customer-centric product development and growth strategies.- Collaborated with product and engineering teams to create and implement a product experimentation roadmap, resulting in a 30% monthly sales increase.- Developed strategies to improve user acquisition, retention, and monetization across multiple channels, refining skills in copywriting… Show more - Founding team member of Torre Access, leading the team responsible for constructing and launching the RisePal brand, with a focus on customer-centric product development and growth strategies.- Collaborated with product and engineering teams to create and implement a product experimentation roadmap, resulting in a 30% monthly sales increase.- Developed strategies to improve user acquisition, retention, and monetization across multiple channels, refining skills in copywriting, data analysis, email marketing, and project management in a dynamic startup environment. Show less

- Led the creation and launch of a brand from scratch, focusing on customer-centric messaging and growth strategies to boost brand visibility and market impact.- Secured 25,000 USD in cost savings through strategic media coverage with major outlets like Noticias Caracol TV, Blu Radio, and Semana, leveraging free press to amplify brand presence.- Increased monthly sales by 25% by developing a strong brand identity and effective marketing strategies that aligned with go-to-market… Show more - Led the creation and launch of a brand from scratch, focusing on customer-centric messaging and growth strategies to boost brand visibility and market impact.- Secured 25,000 USD in cost savings through strategic media coverage with major outlets like Noticias Caracol TV, Blu Radio, and Semana, leveraging free press to amplify brand presence.- Increased monthly sales by 25% by developing a strong brand identity and effective marketing strategies that aligned with go-to-market and customer engagement goals. Show less

Expanded the brand's reach to the Andean region, Central America, and Mexico through consultative selling and strategic relationship-building with key stakeholders.

Bogotá, Distrito Capital, Colombia

- Developed and implemented processes for data capture, monitoring, and impact measurement of digital strategies, driving performance insights for BCW Colombia.- Recognized as The Digital Champion of the team and named Success Case of the Month for outstanding data analysis, negotiation, and influencer management skills.- Led cross-functional training on digital PR strategies, spearheading the transition from traditional PR (Marsteller) to digital PR (Cohn and Wolfe) in the… Show more - Developed and implemented processes for data capture, monitoring, and impact measurement of digital strategies, driving performance insights for BCW Colombia.- Recognized as The Digital Champion of the team and named Success Case of the Month for outstanding data analysis, negotiation, and influencer management skills.- Led cross-functional training on digital PR strategies, spearheading the transition from traditional PR (Marsteller) to digital PR (Cohn and Wolfe) in the Colombian market. Show less

Bogotá, Distrito Capital, Colombia

- Co-developed PR content and contributed to comprehensive brand and marketing strategies, leveraging strong writing skills to create impactful press materials and ensure the achievement of established KPIs.- Executed over 35 successful PR campaigns for industry leaders, including Fortune Global brands such as Oster, Sharpie, Colgate, Pantene, Marvel, and Disney.

(While pursuing my undergraduate degree)- Led the digital marketing strategy for La Fogata 1963, creating and managing daily content to boost brand engagement and visibility. Launched LaFogata1963.com.co, increasing online traffic and enhancing the brand's presence among younger audiences.- Developed branding and design strategies for clients such as Universidad de La Sabana, The Pope Francis, DU Scrapbooking, and INCOLT S.A., ensuring cohesive brand messaging and high-quality… Show more (While pursuing my undergraduate degree)- Led the digital marketing strategy for La Fogata 1963, creating and managing daily content to boost brand engagement and visibility. Launched LaFogata1963.com.co, increasing online traffic and enhancing the brand's presence among younger audiences.- Developed branding and design strategies for clients such as Universidad de La Sabana, The Pope Francis, DU Scrapbooking, and INCOLT S.A., ensuring cohesive brand messaging and high-quality visual assets across all platforms.- Applied skills learned during my studies in digital content creation, website development, and multichannel marketing, managing multiple projects while balancing academic responsibilities, demonstrating strong initiative and commitment to professional growth. Show less

Master Of Business Administration - Mba

Master Of Digital Marketing And E-Commerce

Bachelor Of Business Administration - Bba, International Business Administration, Undergraduate Program

Activities and Societies: 4,58/5 GPA, winner of a partial scholarship, and nominated distinguished student by the faculty. EPAS.