Vanessa Rose Email & Phone Number

India

• Working closely with a range of cross-functional teams - product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products.• Planning and executing product launch marketing campaigns to drive user growth, feature adoption and awareness across channels.• Conducting detailed analysis of product usage patterns to identify actionable insights and leveraging these findings to design workflows that elevate user experiences.• Crafting playbooks for seamless user onboarding, effectively introducing new and existing features, and fostering retention and engagement.• Managing communications across channels such as Whatsapp, emails, SMS, in-app, push notifications, internal communication channels.

- Led a team of 11 marketers to communicate the value of our platform to target audiences, driving brand awareness, demand generation, and thought leadership.- Developed go-to-market strategies for new product and feature launches in collaboration with Product, Sales, and Customer Success teams to increase awareness and adoption.- Conceptualized and implemented a lead magnet strategy to attract and convert high-intent users.- Crafted clear, persuasive messaging for the website and localized landing pages to enhance targeted campaign effectiveness.- Enabled the sales team by creating impactful sales collateral, including pitch decks, product walkthroughs, case studies, testimonials, feature emails, onboarding flows, and blogs.- Strategized and developed content hubs with pillar pages to establish topical authority and boost organic growth.

Mumbai, Maharashtra, India

Mumbai

Master Of Management Studies (Mms), Marketing

Bachelor Of Management Studies, Bms