Vanshika Rastogi Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Build out program and campaigns within Eloqua, utilizing email, landing pages, forms, while ensuring data integrates seamlessly with Salesforce.- Responsible for uploading campaign lead lists, reconciling discrepancies and reporting them to the internal stakeholders.- Source new account and contact details from various data sources like ZoomInfo and LeadIQ.- Perform general data stewardship tasks, including cleansing, updating and reporting on data in SFDC and Eloqua.

Toronto, Ontario, Canada

- Strategized and created social media campaigns for brand awareness and lead acquisition.- Designed social media creatives on Canva using brand colors and fonts.- Performed email marketing operations seeking collaborations with universities and colleges in Toronto.

Gurugram, Haryana, India

- Responsible for translating marketing requirements into logical segments.- Improved existing segmentation strategy for data expansion, testing and quality- Determined opportunity areas for future development with respect to marketable pool and inclusion/exclusion criteria.- Enhanced engagement rate and conversion rate of email marketing campaigns in terms of segment performance.- Worked on shared filters and orchestrating different campaign flows such as Prospect, Welcome, Nurture, Web triggers among others.- Analysed performance metrics for providing insightful data-driven results to marketers.- Creating Powerpoint decks to help marketers understand data better in order for them to take informed business decisions.

Gurugram, Haryana, India

- Responsible for marketing OLAs, both individual and team – managing the volume, ensuring quality output and timely delivery.- Work on list upload and segmentation, global email campaigns, forms and landing pages, automated reports, dashboard and agents using Oracle Bi and provide actionable insights to stakeholders.- Build emails using Eloqua templates, HTML and design editor as per the requirements of the stakeholders.- Responsible for lowering escalations and complaints by ensuring quality delivery of projects - being the point of QC for projects.- Lead the EMEA region as a SPOC and manage workflow by allocating projects within the team and stakeholder relationships.- Cross leverage with other marketing functions to add value to individual projects.

- Responsible for developing an evolving digital strategy to build a highly engaged online community with a 18% increase in overall traffic and 7% increase in conversions in a span of 6 months thereby increasing revenue.- End-to-end responsibility of strategising and executing email marketing campaigns focused on creating strong brand salience.- Drove marketing campaigns to build customer journeys and establish an engaged community, monitoring metrics to derive data driven action points, collaborating across key business functions.- Created ad copies and content for social media, webpage and SMS/PN marketing and oversees internal and external communications..

New Delhi Area, India

- Led an international (UK) pilot project - now implemented as a permanent project - that targeted at high potential and top sellers to improve quality inventory on-site - maintaining shop's messaging consistently.- Monitored performance of top sellers post optimisation to understand key metrics of shop's success and delivered an increase of 27% in overall sales.- Led the content marketing team that encouraged loyalty in Etsy sellers through personalised shop optimisation and writing content.

New Delhi Area, India

- Created database of warm and cold leads for seller acquisition to a pan-India sales team. - Responsible for reducing lead churn to impact customer lifetime value & optimising lead quality.

Digital And Content Marketing

Bachelor Of Commerce (H), Business, Management, Marketing, And Related Support Services, 7.5

Activities and Societies: - Treasurer at Sparx, choreography dance society (won at various dance competitions held across India).

Commerce With Mathematics, Business/Commerce, General, 9.4

Activities and Societies: - Dance club member - Volleyball team captain - Won Ad-Mad competitions