•Handling Business of India's 2nd most Trusted Brand Tata Salt and Tea Portfolio.•Executing profitable & productive business relationships and building an extensive client base with distinction of accomplishing multi-fold revenue increase•Conceptualizing & implementing strategies to enlarge the core market base of the company based on market research data while conceptualizing, planning and implementing processes to drive business volume growth•Providing visionary leadership in assessing client needs and strategically positioning products to achieve specific objectives•Designing systems at distributor points and motivating the sales team on regular basis•Adhering to all company policies, procedures and business ethics codes while ensuring that they are communicated and implemented within the team•Implementing consumer loyalty programs/ strategies to improve the product awareness in markets•Overseeing complete business operations with accountability of profitability, forecasting monthly/ annual sales targets and executing them in a given time frame

Key Result Areas Sales and Marketing ManagementOversee the entire gamut of sales & marketing activities for promoting all Nestle products in the territories of Panipat, karnal, Sonepat, Amritsar, Jandiala and Interior areas of Haryana and Punjab.Set monthly, quarterly and yearly target for each Distributor and monitor the progress of Redistribution value wise and volume wise.Identify, develop and nurture new market segments for launch of products, thereby enhancing profitability.Review, analyze & interpret the competition & market information to fine tune the marketing strategies.Relationship ManagementBuild and strengthen relationships with key accounts, Activation and Chain Pharmacies, thereby ensuring high customer satisfaction by providing them with complete product support.Close co-ordination with other departments, thereby ensuring smooth & profitable operations.Channel ManagementIdentify and network with financially strong and reliable dealers and channel partners, resulting in deeper market penetration and reach.Evaluate performance & monitoring marketing activities.Manage and develop individual distributor in an active and profitable mannerSales PromotionOrganise/conduct Training Programs for Secondary sales force and Merchandisers in the assigned Territory.Design & implement marketing activities such as Sampling, wholesalers/Rd meets for enhancing brand visibility/ coverage & reach.Design Sales Promotions Schemes and other Special value offers to boost sales.