Vasudha Ramachandran Email & Phone Number

Purchase, Ny, Us

Head of Digital Product and Design, Commercial Solutions

Purchase, Ny, Us

Lead a team of talented, entrepreneurial product managers, engineers and CX experts to conceptualize, build and scale checkout solutions across guest checkout, card on file and digital wallet segments. Security and convenience are real world problems for our customers and we create valuable products and features to help solve them. For merchants and issuers this means better conversion, higher authorization approval and lower fraud. Mastercard’s Secure Card on File/ MDES for Merchants product globally brings the benefits of network tokenization and lifecycle management to thousands of merchants and billions of cards on file transactions globally. Merchants report significant improvements in approval rates as compared to the use of non-tokenized card credentials (a.k.a. FPANs.) These solutions bring greater security to digital wallets as well. Top customers include PayPal, Stripe, Adyen, Google, Microsoft, AliPay, Amazon. Mastercard’s Click to Pay solution being piloted in 25+ markets across regions seeks to improve the fragmented customer experience and weak security in traditional manual key entry-based checkout flows. Pilot merchants and consumers faster checkout.

Purchase, Ny, Us

Led new product development and commercial launch of Click to Pay, an e-commerce guest checkout solution built upon EMVCo Secure Remote Commerce industry standards.

New York, Ny, Us

Conceptualized digital product enhancements and new product ideas to deliver revenue growth, cost reduction and customer digital engagement.- Delivered extensive analysis of the FinTech ecosystem and identified areas for investment and growth. Generated multi-million dollar product ideas and successfully pitched to executive leadership and stakeholders.- Formulated experiments to reveal correlation between customers’ website visit & clickstream behavior with their unmet credit needs.

New York, Ny, Us

Managed global portfolio of products and marketing placements on AmericanExpress.com, enabling over 80% of all site visits and $75MM in annual profitability. Created go to market strategies, product roadmaps, prioritization and collaboration with Analytics, UI/UX and Research. Led team of 10 managers.- Led tests, journey improvements and new feature development for customer account servicing products.- Led implementation of Responsive Web Design in 5 countries to transform the core Amex.com journeys in 5 countries.- Led redesign and development of a content management platform for Amex.com Home Page in 16 countries.- Led conceptualization and execution of personalized marketing channel strategy, decision rules, policies and campaign creative specs.- Led marketing and operations of online display advertising product.

New York, Ny, Us

Managed enterprise-wide email marketing channel strategy and automation solutions, driving over $65MM in annual profitability and used by over 300 marketing managers across the company. Led team of 2 managers.- Conceptualized and led build of new decisioning platform that arbitrates type and frequency of campaigns sent to customers based on their past response behavior.- Led contract negotiations with global platform vendor.- Developed first ever Email Preference Center.

New York, Ny, Us

Responsible for enterprise email marketing strategy and channel operations, governance and special projects for functionality enhancements.

New York, Ny, Us

Responsible for new digital products concepts and pilots.

New York, Ny, Us

- Developed business performance scorecards - Conceived long term strategy and process improvements to overhaul the existing metrics collection and reporting approach of the digital channels

San Rafael, Ca, Us

- Led end-to-end design and development of e-Learning suite comprising a personalized learning portal, eBook shell, interactive games and back-end administrative system- Led project to provide corporate governance training to high tech client’s 4,500 employees - Launched a large budget, custom online training for the front line staff of one of Canada’s biggest casino companies- Evaluated offshore companies and recommended best-fit partners for developing core product- Managed relationship with vendors

Chennai, In

- Corporate planning and research- Marketing communications, including website content, events/ trade shows brochureware- Sales support (proposals, pitch decks for large corporate clients and prospects)

Mba, General Management, Strategy, Marketing

B.A., Economics (Honors)

Postgraduate Diploma, Marketing And Finance