Valerie Decosta Email & Phone Number

Boston, Ma, Us

San Francisco, California, Us

San Francisco, California, Us

- Implemented and enabled Calm Business's first multi-touch attribution model, leveraging it to drive strategic investment and campaign decisions based on ROI for the marketing team.- Led evaluation for new marketing automation and onsite chat technology vendors, partnering with internal stakeholders and external agencies to implement best practices.- Developed Marketing goals and KPIs with Finance, Revenue Operations, and Marketing leadership as part of three year planning cycle based on historical performance and expected efficiency gains.- Recipient of FY2022 Calm Business Core Values Award for exemplifying relentless and continuously pushing forward improvements for operational excellence.

Seattle, Washington, Us

The RevOps Co-Op is a community built to serve its members through on-demand expertise, best-practice content, educational opportunities, and networking events. All go-to-market operations professionals are welcome - from marketing to customer success and everything in-between. Join us and grow as a RevOps Pro 🚀

Boston, Massachusetts, Us

Boston, Massachusetts, Us

- Coach and manage members of the global marketing operations and technology team, partnering with them on their development.- Lead initiatives and work cross-functionally with IT and Sales Operations to optimize processes for the Marketing and BDR teams.- Oversee the marketing technology strategy, including partnering with procurement and legal teams on the evaluation of new vendors and renewals.

Boston, Massachusetts, Us

- Own and optimize the processes in Marketo and Salesforce that impact the generation of qualified pipeline sourced by our global Marketing and BDR teams.- Support the global demand generation and customer marketing teams on campaign execution with the implementation of segmentation and list building best practices.- Work with Marketing Technology (MarTech) vendors and internal stakeholders to implement and administer new technologies, such as On24, PathFactory (formerly LookBook HQ), and TechTarget Priority Engine.- Collaborate with our IT/Operations team to prioritize improvements and optimizations to drive speed and efficiency in systems.

Providence, Rhode Island, Us

- Responsible for collaborating with stakeholders to identify gaps in processes and systems and optimizing workflows.- Assessed, implemented, and administered internal tools leveraged by customer-facing teams.- Supported Program Managers to operationalize marketing campaigns and extract actionable campaign insights.

Somerville, Ma, Us

- Responsible for managing the marketing database and providing training and support for over 20 global users.- Developed and managed lead processing and lead scoring to support demand generation for 12 products.- Led a cross-functional project to improve the trial registration process for end-users.