As a Business Development Manager at Fabric Digital, I focus on driving growth by aligning client needs with effective digital marketing solutions. My key responsibilities include: - Client Growth: Helping businesses optimise their digital strategies, improving ROI through PPC, SEO, social media marketing, and website optimisation. - Business Development: Proactively identifying and engaging new clients through cold calling, email outreach, and networking. - Consultative Sales: Understanding client goals to deliver tailored digital solutions. - Data-Driven Strategy: Utilising analytics to inform marketing strategies and maximise clients’ digital spend. - Client Management: Building strong relationships and ensuring satisfaction through ongoing support and performance reviews.With a background in B2B sales at Lexmark and Adobe, I bring expertise in solution-based sales. While still developing my digital marketing knowledge, I am committed to delivering strong results for my clients.

As a Revenue Development Representative (RDR) at Lexmark, my journey evolved from a Customer Development Representative (CDR) due to consistent high performance, exceeding quarterly and annual targets within the initial 6-7 months. In the RDR role, I focused on hyper-qualifying opportunities, conducting and vetting purchasing processes and supporting the account directors with advancing sales process. I led training sessions for CDRs, refining objection handling, identifying Ideal Customer Profiles (ICPs) for organizations over 1000+ employees with purchasing power in ANZ covering a variation of industries additionally ensuring comprehensive product knowledge. I also initiated the creation of a sales playbook to enhance operational efficiency.During Q2 FY23, I surpassed targets by 167%, generating $7.7 million in revenue against a goal of $4.6 million. Throughout my tenure, I consistently exceeded pipeline and revenue targets for 3+ quarters. Additionally, I mentored CDRs, fostering pipeline growth and facilitating goal attainment through industry insights and effective lead conversion strategies.My responsibilities as an RDR include:- Lead & Opportunity generation- Opportunity/Deal progression- Account management- Market Research- Negotiation- CDR Mentoring & training- Pipeline forecasting- Hyper qualification of opportunities- Cross-cultural communication- CRM Hygiene- Relationship nurturing- Outbound Account Based Marketing

As an Account Development Representative at Lexmark, my journey commenced with the role of a Customer Development Representative (CDR). Within this capacity, I immersed myself in the dynamic landscape of the Asia-Pacific region, honing my skills to identify and qualify new leads and opportunities. With a focus on engaging with enterprise-level companies boasting 1000+ employees, leveraging intricate market insights and proactive strategies to pinpoint potential avenues for growth and collaboration.I operated as the initial point of contact, identifying prospects and scrutinizing opportunities to ensure their alignment with Lexmark's overarching objectives. By employing a blend of astute market analysis and tailored outreach efforts, I played a crucial role in shaping the early stages of the sales cycle, laying the groundwork for subsequent interactions and relationships. Each interaction served as an opportunity to cultivate a deeper understanding of client needs and preferences, empowering me to curate tailored solutions and insights that resonated with our target audience.My responsibilities as a CDR Include:- Lead generation- Market research- CRM hygiene- Opportunity creation- Cross-cultural communication- Relationship nurturing- Outbound Account Based Marketing

As an Enterprise Business Development Representative (BDR) at Adobe, I specialized in lead generation for enterprise-level accounts, focusing on Adobe's automated marketing software tools, including Adobe Marketo and Adobe Campaign. Using advanced outreach tools like Sales Navigator, ZoomInfo, and Outreach Everywhere, I identified and nurtured Point of Contacts (POCs) within enterprises, employing diverse outreach methods to maximize engagement.I closely collaborated with Adobe's Account Managers, Sales Directors, and Marketing Directors, utilizing CRM tools like Salesforce to create and track new opportunities. This collaborative approach ensured alignment with Adobe's strategic objectives and facilitated seamless opportunity progression through the sales pipeline.My responsibilities as an Enterprise BDR included:-Lead generation- Pipeline forecasting- Relationship nurturing- Market Research- CRM Hygiene- Outbound Account Based Marketing

As Sales Support at Play Distribution Ltd, a prominent distributor of Gaming, Audio, and Pop Culture products to leading New Zealand retailers, including The Warehouse and JB Hi-Fi, I played a pivotal role in managing and nurturing reseller accounts, driving sales growth, and ensuring exceptional customer service. Responsibilities included overseeing account management activities, maintaining the company's online presence, coordinating product submissions, creating presentations and pricelists, conducting product testing, and providing cross-functional support as needed. Additionally, I actively engaged in marketing initiatives, collaborated with retailers for promotions and reviews, and serve as the primary point of contact for all retailer inquiries. Dedicated to enhancing operational efficiency and delivering value to our partners, I was committed to driving success and fostering strong relationships within the industry.Typically, I initiate contact with new accounts via an introductory phone call, presenting our represented brands and sending out product lists based on their interest. This progresses to an in-person demo presentation where I showcase desired products, address inquiries, and negotiate pricing. Following agreement, quantity of items to be purchased based on the business size and requirements for all stores purchasing. After the first shipment, I visit the account to ensure proper product display and offer marketing support. Post-sales, I maintain relationships with key buyers, assisting with their marketing and sales endeavors with the outcome of further growing ACV for each account I was responsible for.

As a trainee Mortgage Broker at Creative Mortgages, a distinguished affiliate of Loan Market, I spearheaded comprehensive financial analysis to facilitate the procurement, servicing, and refinancing of mortgages, leveraging detailed client financial records as the cornerstone for informed decision-making. With a focus on efficiency, I compiled and structured loan applications, collaborating closely with lending institutions to minimize processing times and enhance client satisfaction. Proactively engaging in lead generation initiatives, including targeted cold calling efforts, I contributed to the development of a robust client pipeline, driving positive outcomes and optimizing operational efficacy within the organization.