Vera Santos Email and Phone Number

Development of market research and competitive intelligence projects to support decision-making, business opportunities and potentiate strategic actions for clients and stakeholders.Elaboration of reports summarizing brand, business, legal and economic data, providing market, consumers and competitors insights and recommendations.Media intelligence reports and ad-hoc analysis

As Marketing Coordinator:- Development and implementation of marketing & communication strategies and digital campaigns (brand/products/events)- Content marketing (print, web and social media) - E-mail marketing activities management- Database and lead generation management- Corporate communication; press releases and direct contact with media- Events planning and implementation- Partnerships negotiations and managementAs Head of Research:- Responsible for the development and execution of national and multicountry market researchs, assuring every step of the research projects - National coordination and implementation of the biggest international brand and image survey of the automobile sector "Best Cars" (in liaison with the international research team)- Analysis of KPIs and competitors monitoring - Web analytics (websites, social media and newsletters)

Development and execution of Market Researchs and ad hoc clients surveys:- Attendance of clients meetings for needs identification- Researchs conceptualization, goals definition and elaboration of proposals - Design of research tools (questionnairs, interview and observation grids) and sampling plans - Fieldwork management and coordination of data collection - Statistical treatment and qualitative/quantitative data analysis (using Excel and SPSS)- Elaboration of reports and clients presentations, summarizing results and insights- Face-to-face clients presentations.(Researchs developed: opinion and behaviors surveys, political pools, consumers profile and brand awareness)

Performed certified training in Marketing Strategy, Communication, Market Research and Data Analysis. Developed researches and marketing projects within the courses taught

- Management of corporate communications- Coordination of internal newspaper-Management of motivation tools and staff satisfaction committees in liaison with international human resources teamDeveloped a multifunctionality assessment tool internationally implemented.Developed a corporate motivation research.