As the Chief Marketing Officer at Blast Athletics, I am dedicated to driving growth, building a strong brand, and establishing a robust market presence. My key areas of focus include:- Brand Development and Positioning- Customer Acquisition- Growth Marketing- Digital Marketing and Social Media- Community Engagement and Retention- Partnerships and Sponsorships- Data-Driven Marketing- Fundraising Initiatives- Product MarketingIn my role as CMO, I am committed to propelling Blast forward, creating meaningful connections with our audience, and achieving our vision of providing immersive experiences in supporting your amateur athletes.

With extensive experience in executive leadership and strategic advisory roles, I provided invaluable guidance to C-suite stakeholders, fostering collaborative partnerships and driving transformative change within organizations. Nurturing client relationships and navigating complex business challenges were central to my role. Through strategic reassessment and problem-solving, I revitalized at-risk accounts, preserving revenue streams and fostering long-term partnerships.I led transformative strategic, digital and integrated marketing initiatives, including the development of global digital marketing campaigns for Fortune 100 companies, exceeding client expectations and safeguarding against potential revenue loss.My expertise in cross-functional team leadership drives business growth and operational efficiency. By implementing streamlined processes and innovative strategies, I achieved measurable results aligned with organizational objectives.Central to my leadership philosophy is the cultivation of diverse and inclusive teams. I empowered a dedicated team of director- and management-level professionals, fostering an environment of mentorship and open dialogue that supported diversity, equity, and inclusion efforts.Excelling in administering client budgets upwards of $50M, I remain committed to leveraging my experience to drive positive change and deliver value for clients and organizations.Areas of Emphasis:Executive Leadership, Trusted Business Advisor, Thought Leadership, Strategic TransformationDigital Marketing, Integrated Brand MarketingBrand Strategy, Market Research, Go-to-Market StrategyBudget Management and Resource OptimizationSupervisory Skills, Mentoring, Team Development, Diversity Equity & InclusionClient Relations and Record Of SuccessStrategic Planning, Creative Strategy, Exceeding Customer ExpectationsCross-functional Team Leadership, Business Growth Strategies

As a key member of the Executive Leadership Team at a social and digital-first creative marketing agency, I oversaw executive-level client communications that contributed to agency growth. I also played a significant role in maintaining client relationships and preventing revenue loss.I managed a talented account team responsible for executing projects across social and digital strategy, content creation, global brand campaigns, and experiential marketing, with budgets ranging from $150K to $20M. Notably, I led the successful global launch of the Panama Tourism brand, achieving significant digital metrics and enhancing brand awareness. Additionally, I directed digital and integrated marketing campaigns for clients such as Jumeirah Hotels, Jamaica Tourism, and Brand USA.Overall, my executive leadership and cross-functional team management has driven successful projects and client success across industries and global markets.Areas of Emphasis: Social Media Marketing, Digital Marketing, Integrated Brand Marketing, Experiential Marketing Go-to-Market Strategy, Marketing Strategy, Market ResearchDistributed Team Management, Project Management,Budget Management, P&L ManagementScope Planning, Proposal Support, Business Development, Revenue & Profit GrowthStrategic Partnerships, Relationship Building, Account Expansion, Driving ResultsEvent Planning and Creative DevelopmentAdvertising, Marketing and Campaign Strategies, Marketing Campaign Development

Led a dedicated team responsible for producing diverse integrated brand marketing initiatives, overseeing strategic planning, creative execution, and end-to-end delivery. This included managing multi-cultural marketing campaigns that significantly enhanced brand positioning and managing the production of various campaign assets across TV, digital, social media, events, and print platforms.As the primary point of contact for senior-level client communications, I spearheaded efforts to enhance agency account management practices, resulting in a notable 50% increase in our agency’s account management score within six months. Through training, process improvements, and collaboration with senior leaders on ways to improve the performance of dashboard reporting on client relationship status, ensuring transparency and accountability in our client engagements.Additionally, I successfully led the buildout and activation of exhibition space for a 4-day expo, drawing over 500,000 attendees. This experience further honed my skills in event marketing strategy and execution.Areas of Emphasis: Integrated Brand Marketing, Digital Marketing, Event Marketing, Large Scale EventsExecutive Leadership, Trusted Brand Advisor Account Management, Client Communication, Client Development Collaborative Problem Solving, Performance DashboardsCross-Functional Team Leadership, Thought LeadershipCreative Campaign Development, Multi-Cultural Marketing, Marketing Campaign Development

Led the development and execution of comprehensive go-to-market strategies, blending experiential and integrated marketing techniques to exceed client objectives. Achieved consistent success in driving robust engagement metrics across campaigns. Utilized a mix of digital, social media, broadcast television, and product immersion strategies to enhance brand awareness and market share, resulting in significant social media impressions, increased website traffic, and heightened product visibility.Managed office P&L, prioritizing organic growth opportunities with existing clients, leading to increased profitability and high team retention and satisfaction rates. Demonstrated strong marketing leadership and problem-solving skills by developing innovative solutions, tapping into industry trends, and leveraging emerging technologies to deliver successful marketing programs.Spearheaded sponsorship activations for high-profile events, securing partnerships with major sports leagues (MLB, NBA, NFL, NCAA, PGA), performing arts, and fashion events, aligning seamlessly with client brand pillars."Areas of Emphasis: Go-to-Market Strategy, Integrated Marketing, Experiential Marketing, Digital Marketing, Multi-Channel Marketing, Social Media Marketing, Brand AwarenessEvents, Sponsorship Activation, Product Launch Events, Executive Leadership, Thought LeadershipKey Performance Indicators, Testing & Measurement Growth Strategies, Account ExpansionExceeding Targets, Staff RetentionCreativity, Innovation

Areas of Emphasis: Experiential Marketing, Large Scale Events, Conferences & Events, Multi-Channel Marketing, Social Media Marketing, Brand Awareness, Growth Strategies, Go-to-Market Strategy, Integrated Marketing, Account Expansion, Event Planning, Creativity, Innovation, Product Launch Events, Sponsorship Activation, Staff Retention, Key Performance Indicators, Exceeding Targets

Recruited to oversee Ford Motor Company Global Auto Show and Ford Division accounts. Collaborated with corporate heads of all eight Ford Motor Company brands to develop unique brand identities for global auto shows. Acted as the main client contact and team leader for multiple communication projects.