Driving AI Powered Ads Solutions for advertisers across multiple verticals & regions - Performance Max and Demand Gen Ads

Driving AI Powered Ads Solutions for advertisers across multiple verticals & regions

Manage a book of business of complex and high growth Large customers by working across the entire sales cycle (plan, pitch, implement, optimize, measure) in partnership with Sales teams.Understand Customers' Business Objectives, build, pitch, and land holistic Search strategies to drive impact for both customers and Google. Drive Product adoption strategy for clients across multiple verticals for numerous new product features on Search.

Industry Mentor for Growth School's Digital Marketing Courses

Leading Digital Marketing Strategy, GTM initiatives and Growth across all platforms including Facebook, Google, Instagram, YouTube, Twitter, Email, Push, Affiliate partners, Online Audio/Video, and other publishers in this space. Backed by strong data analytics and industry expertise, Volercars is now a case study for driving success through it's Performance Marketing Campaigns • Develop core marketing strategy across all channels including Digital & Offline• Digital Marketing Strategy, Planning, Buying and optimisation for measurement of campaigns. Develop KPI’s to measure digital/ATL/BTL campaigns and drive its ROI• Customer Acquisition & Retention through all channels. Responsible for bringing down the customer acquisition cost by 30%• Driving social media strategy and creation of innovative digital content and creative for Volercars across paid, owned, earned media and tech, lifestyle influencers • Plan annual digital budgets aligned to business and strategy and execute while ensuring continuous innovation and efficiencies

One of the earliest members of the team leading Digital Marketing strategy across all channels on Web & Mobile App. Grofers' online marketing campaigns are case studies for driving business success through Instagram, Facebook & You Tube.*Strategy and Execution of digital marketing across all platforms including Facebook, Google, Instagram, YouTube, Twitter, Affiliate partners, Online Audio/Video, and other publishers in this space.*Customer Acquisition & Retention through all Digital Channels (including SMS and email). Reduced the customer acquisition cost by 50%*Part of the core strategy group and help in providing consumer insights using various digital tools to help the ATL, sales and BTL campaign planning*Build Grofers Brand across all online platforms.*Plan annual digital budgets aligned to business and strategy and execute while ensuring continuous innovation and efficiencies *Digital Analytics & Operations - Driving decisions through data *Build end to end campaigns, structure and ideas across different mediums.

• Setup the Marketing Insights team, as one of 6 founding members. A global team providing advertiser insights and solutions to Facebook’s managed advertisers/agencies globally.Program Manager: Marketing Insights• Led Operations & Outsourcing for the Marketing Insights team• Led growth for the team by hiring and setting up the team for greater success, pivoting from standard deliverables to client specific custom analysis• Responsible to deliver the most relevant advertising insights are delivered to our clients • Led the for first ever outsourcing project in partnership with Accenture • Managing a team of 27 in-house contractors and 8 Accenture FTEs (as part of the Outsourcing process) • Assuring the Quality and Turn Around Time for our deliverables • Making sure the team is well equipped to handle the consistent changing demands and customizations in our reportsField Partner: LATAM – GSS Ambassador • In-field partner for Latam region for 3 months. Setting up the team for the region• The first person from GSS-Insights to be a part of the GSS Ambassador program. • Worked out of from Sao Paulo & Mexico to support teams in LATAM. Success of the program led to opening of a full time role for the team in the region Project Management: Vertical & Objective Solutions • Led a comprehensive needs analysis for all verticals globally and how they used reporting solutions, that laid the foundation to the pivotal change of aligning our deliverables to Verticals & Objectives.• Spearheaded the biggest rollout for the team as we changed our deliverables to align with Verticals and Objectives

Setup the GMS Insights team , as one of 6 founding members. A global team providing scaled reporting solutions and insights to Facebook’s managed advertisers/agencies globally.Conceptualization of new deliverables: • Piloted the first batch of Quarterly Reviews for the Europe. Impressive feedback and strong partnership led this to a full fledged workflow for the team. QBRs are now the most important strategic deliverable presented to the client. • Spearheaded the shift from the team producing only standard reports, and introduce new deliverables focusing on other client needs • Led the change in approach from ‘one size fits all’ report to tailoring our deliverables for increased relevanceMid-Market Ops: Led the Mid-Market Operations for the Insights team for a year including team scheduling and operations. During this time, the Reach for the team increased from serving 3% of all eligible Mid-Market Advertisers to serving 20% of all eligible MM advertisers. Pioneer work for Gaming:• Working exclusively with our Gaming clients across all 3 regions, providing them with reporting solutions, custom insights, analysis and tools. Developed individual templates and analysis for all 4 sub-vertical within Gaming and creating exclusive dashboards for the verticalKey partnerships:• Led the development of tool ‘Instagraph’, working with teams in Dublin and Hyderabad. The first tool which provides likes and engagement trend for brands on Instagram.

As one of the earliest member of the Facebook India family, I helped set up the GMS Ad Policy (Ads Integrity) team. A global team providing ad policy solutions and insights to all Facebook advertisers. I also worked on as an analyst building scaled reporting solutions for our advertisers.Leading Verticalization of reporting:• Led a comprehensive needs analysis for all verticals globally and how they used reporting solutions, that laid the foundation to the pivotal change of aligning our deliverables to Verticals & Objectives and Spearheaded the biggest rollout for the team as we changed our deliverables to align with Verticals and ObjectivesKey partnerships:• In partnership with our Ads Integrity team, I worked on providing our Gaming clients with ad policy reports to improve overall advertiser/people experience