● Develop data analytics tools such as Excel, SQL, and Tableau via 16 weeks of data analysishandouts and collaborative group projects● Facilitate Head, Heart, and Hustle workshops for a cohort of 15 students through Zoom twice a week, and improve participation by grading assignments via Google Classroom and collecting attendance for participants● Cooperate with three other captains and program managers using Slack to develop long–term learning plans and better accommodate students in a virtual learning environment

● Managed Campus Pride marketing campaign operations and analytics - including paid search advertising campaign design, implementation, tracking, reporting, analysis, and optimization● Analyzed Google Search campaign data to identify trends while actively managing bidding strategies to optimize SEM performance, achieving a 10% overall CTR● Attended daily training sessions covering digital media (Media Planning & Buying, Paid Social, SEM, SEO, Programmatic)● Implemented a media plan via an individual project to apply digital concepts to a real-world execution

● Wrote engaging and informative articles tailored to a young adult audience, garnering over 1,000 views on individual articles● Conducted interviews with prominent individuals, including political figures, to provide valuable insights to young adults● Leveraged Instagram and other social media platforms by creating captivating posts and stories to promote articles and enhance the visibility of True Star Media, resulting in a 20% increase in social media engagement