With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing".

Opera North Inc. is Pennsylvania’s only African-American opera company, fulfilling its vision by presenting musical productions, concerts, and special programs that feature celebrated and rising African-American composers and performing artists.

Consulted for a general practice law firm with locations in Philadelphia and Princeton Junction, NJ. Provided strategic marketing direction, social media management, content development and distribution, local search campaign management and IT vendor management.

Developed and executed a go-to-market strategy in support of an e-commerce startup’s business model transition, two brick and mortar store launches, one store re-launch and a private label accessories collection.• Executed a multichannel marketing strategy in 2012 that yielded over $750,000 in revenue. • Managed all aspects of partner relationships including prospecting, campaign planning and development, campaign execution and results analysis.• Directed activities of four full time employees, coordinating activities for digital content distribution, promotions, event execution, customer service and customer insight gathering on and offline.• Grew number of online publishing affiliates from 970 to 2388 publishers across Commission Junction and Share A Sale affiliate networks.• Analyzed performance of online channels through Google Analytics, RJ Metrics, Hootsuite and Facebook Insights.

Projects: IT-Enabled Strategy for RFID Implementation (11-week project)Project Manager for graduate IT Management project, responsible for setting direction and coordinating activities of three remotely located IT professionals.Graduate level E-commerce Site Design Project (11-week project)• System Planning & Analysis • System Construction • System Testing• System Implementation • Marketing Plan • Prototype Design

Identified the regulatory and technical business requirements of Pharmaceutical, Biotech and Medical Device clients through direct assessment and RFP processes.• Achieved or surpassed quarterly business development goals in four of six quarters by prospecting in new customer segments, leveraging the most reliable lead generation vehicles and conducting lead analysis post campaign.• Leveraged a diverse set of lead generation tools including webinars, e-mail marketing, direct mail, direct calls and trade shows. • Developed a business development campaign around a regulatory webinar series, using LinkedIn groups for lead generation; Result was 100-plus attendees per webinar and new business opportunities with two top ten pharmaceutical clients.

Developed online marketing services for clients in travel/hospitality, entertainment and retail. • Contributed 5 new clients, adding retail and higher education clients to the client portfolio. • Implemented and managed internship program through training, project delegation and oversight of daily activities.

Developed interactive web marketing solutions for clients in a broad range of industries (Finance, Higher Education and Retail Fashion)• Led Maximum Reach Committee, a group of Account Executives assembled by management to develop integrated marketing/advertising programs for clients in higher education. • Maximum Reach Committee secured seven new clients in addition to one client renewal valued at over $250,000. • Managed a portfolio of clients in higher education, including Eastern University, St. Joseph’s University, The University of Delaware, Delaware College of Art and Design, the Dixon School of Nursing and the Core Philly Scholarship Fund