www.shopdailydrills.com

– Train, lead, and direct teams across Account Managers, Marketing, Production, and Design from product and brand ideation to launch.– Hold stakeholders accountable to a dynamic 12-month product and marketing calendar.– Plan, develop and execute engaging brand campaigns to boost brand awareness.– Create and oversee implementation of a holistic brand strategy aligned with the company's mission and values.– Manage omnichannel strategy and execution for initiatives.– Strategize and create a roadmap for expansion opportunities while maintaining a deep understanding of current customers and brand voice.– Oversee all external content, assets and copy to ensure brand voice is cohesive and contributes to the overall brand storytelling.– Stay informed about market trends and communicate ideas with the team to ensure projects align with the latest styles and consumer preferences.– Establish metrics for measuring the effectiveness of branding initiatives and make data-driven decisions for optimization.– Continually review project/team issues proactively, determine root causes, and implement process improvements.– Responsible for training, assigning, scheduling, coaching, communicating job expectations, and enforcing policies/procedures.

- Responsible for launching Brands by Avid (D2C end-to-end celebrity brand building pillar) business in Los Angeles.- Create and manage all incoming business development opportunities for the company. - Own the overall branding and outward appearance of the Brands by Avid. - Oversee the day-to-day activities of the company, ensuring that the organization is managed and performing efficiently and effectively. - Create and mold portfolio of clients’ vision through product discovery, design, merchandising, production, marketing, fulfillment, photography, distribution, delivery, and customer service. - Lead clients every step of the way through both a creative and strategic mindset to build multi-million dollar brands. - Develop strategy and improve performance of the team as well as their clients. - Mentor team members to find ways to increase quality of client relations and implement best practices across all levels. - Use data and analytics to drive the conversations behind product assortments as well as the GTM plan.- Partner on large projects and work x-functionally to support frontline teams. - Create and hire a successful team that will solve problems and collaborate seamlessly.- Partner closely with the CEO to identify efficiency optimization opportunities to drive scale throughout the organization. - Responsible for training, assigning, scheduling, coaching, communicating job expectations, and enforcing policies/ procedures.

- Manage operations for the merch business behind David Dobrik- Develop and execute the roll out of the next phase of Fanjoy business developments. - Create brand diversity for creators and explore opportunities beyond apparel.- Manage efficiency of organization and client portfolio.- Drive success of brands by developing the GTM strategy via product merchandising, product messaging, sales proposition, marketing strategy and sales strategy.

- Lead Brand Management team (8 brand managers- 60 clients total)- Create and implement team objectives, hold managers accountable to goals and guide them to succeed.- Create road map for companies longevity- Continue to grow and lead top tier client David Dobrik into a multi million dollar brand.

- Developed 16 merchandise collections in 2020/2021 for Fanjoy's top client David Dobrik.- Offer guidance for the rest of the brand managers and their clients- Support brand conceptualization from idea to launch.- Responsible for weekly touch-base and review with clients; coaching them through brand development, marketing strategy, sales, and audience engagement. - Manage production and development of client merchandise along with product collections and pricing. - Review and analyze client data to strategize brand growth as well as company ROI- Oversee brand strategy, including the planning of weekly launches, special events/pop-ups, social media campaigns, photoshoots, collaborations, etc.- Drive success of brands by developing the GTM strategy via product merchandising, product messaging, sales proposition, marketing strategy and sales strategy.

- Manage merch brands for social media stars Addison Rae and David Dobrik.- Support brand conceptualization from idea to launch.- Responsible for weekly touch-base and review with clients; coaching them through brand development, marketing strategy, sales, and audience engagement. - Manage production and development of client merchandise along with product collections and pricing. - Review and analyze client data to strategize brand growth as well as company ROI- Oversee brand strategy, including the planning of weekly launches, special events/pop-ups, social media campaigns, photoshoots, collaborations, etc.- Drive success of brands by developing the GTM strategy via product merchandising, product messaging, sales proposition, marketing strategy and sales strategy.

Created a graphic t-shirt brand out of my living room, and took on every responsibility to run a sustainable business alone. Brand was worn by celebrities like Bella Hadid, Lennon Stella, Vanessa Hudgens, and sold at retailers like Urban Outfitters and PacSun.Brand Development:I've led, developed, and executed collaborations with multiple big-box retailers, including Nasty Gal, Urban Outfitters, PacSun, and Dolls Kill. Founded and grew Not Another Label from a living room hobby into a successful brand, with growing sales and social media following. E-commerce:Design and execute brand's e-commerce strategy, including web design, UX flow, photo shoots & editing. Photography:Run all e-commerce and lifestyle campaigns. Manage inspo boards, manage shot lists, book crews, and post production. Sales:Lead a contracted wholesale sales team, as well as own personal big box retailer wholesale accounts.Design:Work with big box retailers like Nasty Gal, PacSun and Dolls Kill to create custom collaborations at a price point to match. Design full collections seasonally for wholesale accounts and e-comm.Negotiate:Negotiate price points and budgets for private label buyers.Social Media:Drive sales through original, organic social content creation, influencer outreach and partnership, gifting, and engagement with followers.> Sold brand in June of 2019

Throughout the course of the years while the company established its name I learned every aspect of the business. Responsibilities: - Retail Sale- Visual Merchandising - Multiple Location Retail Management- Wholesale Rep- New Retail Location Development- Designer - Creative Operations