Vicki Hanrahan Email & Phone Number

United States

Project managed in-person educational events and annual general meetings (“AGM”) ranging in size from 30 to 550 attendees and produced webinars. Worked with staff and recruited volunteers to create successful events within budget. Served as event manager and chair of the AGM planning team for 7 years.◆ Negotiated contracts with hotel venues, audio/visual companies, keynote speakers and displayers.◆ Served as point of contact with venue sales departments for event set up.◆ Managed spending plans for all events.◆ Proficient with Cvent event management software to manage registration, pre- and post-event communications, including event surveys and financial reporting.◆ Maximized attendee experience through creative engagement opportunities.

As Synod Communicator, developed the first Speaker’s Bureau for the synod. Congregations invite speakers to educate their members on topics such as human trafficking, anti-racism, global mission, hunger, care for creation, mindfulness, and more.◆ Developed weekly e-magazine facilitating connections and collaborations between church leaders in 13 Wisconsin counties. ◆ Conducted interviews, identified stories, wrote articles, used original photography, and completed magazine layout.◆ Successful 80% growth in subscriptions.

Recruited by internal ministry partner lodged in the same building with ELCA to provide Executive Administrative Assistant services.◆ Developed process for donor follow-up, learning Blackbaud Donor Software and understanding goals from the Regional Gift Planner for the Lutheran Planned Giving of Wisconsin, ELCA foundation.◆ Designed and produced the monthly newsletter, sent monthly statements, and prepared board meeting documents.

Launched company to transition into corporate and small business copywriting as well as the design of marketing collateral.◆ Promoted full brand development and marketing strategies for companies in a wide variety of vertical markets.◆ Conferred with clients to better understand their B2B brand strategies and corporate goals as well as their immediate and long-term needs.◆ Project managed the development of collateral materials and business forms with local sources.

Successful graphic designer and project manager of this print and promotions franchise. ◆ Grew base to 100+ customers through networking, traditional sales practices of in-person and phone calls, as well as promotion and marketing programs.◆ Project managed marketing programs for clients through a wide range of high-quality print media and promotional products, meeting project deadlines and helping customers acquire new customers and cross sell products to existing customer base.

Promoted to the newly created role of Manager, Strategic Projects for Conference Plus, Inc. CPI was acquired by Arkadin in 2011. Drove the management of multiple customer growth projects, including new product development and new enhanced operational procedures for CPI’s retail and wholesale business, increasing customer satisfaction. ◆ Assisted with the development of a new 24x7 automated conference calling service, leading to the acquisition of hundreds of new customers and rapidly increasing revenue and significantly increasing profit margins.◆ Created an online reporting system for product managers to use for providing project status, thereby improving overall interdepartmental communication and account commitment.◆ Co-developed a market research evaluation tool used by a market research firm to complete a competitive research study for CPI and its wholesale accounts.

Promoted to National Accounts Manager to close and manage CPI’s largest wholesale account, representing significant revenue. Consistently exceeded quarterly sales objectives. ◆ Implemented and led ongoing training courses for internal as well as wholesalers’ sales reps and marketing managers to bring the product to the marketplace sooner. ◆ Wrote and conducted “Application Selling,” a training program for customer service representatives to strengthen account relationships.◆ Wrote copy and interfaced with marketing departments of various CPI resellers for the product production marketing materials, direct mail programs, end-user kits, and press releases. ◆ Trained frontline sales personnel to promote new products and internal staff on account operational procedures. ◆ Edited multiple internal documents, including CPI disaster recovery plan, mission statements, contracts, and corporate marketing collaterals.◆ Managed teams of special project coordinators, sales reps, and customer support representatives.◆ Received numerous National Accounts Manager Sales Awards and Partnership Customer Service Excellence Awards from the Operations Department.

Recruited by CPI to drive the management of private label conference calling reseller accounts for regional bell operating long-distance companies.◆ Improved profitability of the company by developing a sales projection process adopted company-wide, allowing operations to more accurately define network and human resources required to handle the business.◆ Boosted revenue by streamlining implementation procedures used to migrate new resellers their account base from their existing provider to CPI.◆ Created and produced collateral materials used by CPI and CPI’s resellers.

Certificate, Business Administration And Management, General

Associate In Ministry, Theology/Theological Studies, Ordained As Minister Of Word And Service, April 10, 2016

ELCA SCSW Lay School of Ministry