Vicki Wright Email & Phone Number

Saint Paul, Minnesota

My focus as Director of Training is on providing guidance and training to DFL local unit officers and activists via print and online materials, videos, webinars and in-person training opportunities, to support their organizational and leadership goals, with the overall shared desire of strengthening the Party and winning elections at every level across Minnesota.

St. Paul, Minnesota

St. Paul, Minnesota

Leveraging eight years of local and state-level leadership in Minnesota's Democratic Party organization (DFL), I am engaged in developing, coordinating and disseminating training to grassroots leaders in all roles; delivering content via electronic, print and video media as well as in workshops. The goal of this effort, as stated by State DFL Chair Ken Martin is " Build to Win. Build to Last."

Greater Minneapolis-St. Paul Area

Strategic planning, brand development, creative direction, copywriting and content editing for websites, interactive marketing, print collateral, direct mail, promotions, fundraising and incentive programs.Marketing strategy | Planned and implemented strategies for Intel Channel Marketing – including earned media, Website, e-marketing initiatives, new interactive tools, video and literature – exceeding the annual enrollment goal for new reseller program members in the first six months.Brand | Directed complete re-branding for the Global division of Norwood Publishing and wrote new content for online and print media – opening doors to top corporate prospects for its custom promotions and increasing sales volume per account. Website re-design | Managed creative team, in close collaboration with programming team, launching Monrovia.com (wholesale plant nurseries) – in just four months – including an entirely new plant database search/display and other interactive elements amplifying user engagement and intensifying search engine optimization (SEO).Workshops | Created communications workshops (see Addendum) for individuals and organizations – including lecture, group and break-out activities – teaching skills for making presentations, collaborating and improving client relations. Earned top evaluations from participants, one of whom later credited me when her firm easily won client approval on a large creative project.

Led a staff of 18 professionals developing integrated advertising campaigns across all media for Thomson products.E-marketing | Revamped the e-mail development process, ensuring two-day turnaround or less, for special limited-time offers igniting new book sales.Brand | Led the winning team, in competition with two other agencies, in creating the West corporate advertising look-and-feel and establishing the brand standards for the next two years.

Consulted with business teams on marketing initiatives and product introductions, creating communications plans and directing creative staff during implementation.Brand | Managed the high-style re-branding of the Prime Account for the firm’s most prestigious clients, packaging new benefits and cementing the vital relationship with them during the merger of Piper Jaffray and U.S. Bancorp.New product introduction | Led the development of new marketing literature and an intranet site for the Managed Assets Group, resulting in increased share of business, revenue and assets under management far exceeding projections for 1999.

Managed a staff of 15 and four outside agencies, consulting with internal clients on marketing communications strategies and tactics in all media.Multi-media | Developed, as a member of a cross-functional team, an interactive multi-media employee orientation system for self-directed learning called NEO. It was so well-received that we were finalists for the annual Chairman’s Award.Web-based brand manual | In collaboration with the brand manager, directed the design and wrote content for an online reference manual of corporate brand standards, facilitating access and ensuring compliance by design vendors and staff.