Vicky Lin Email and Phone Number

• Lead Snr MIP in newly formed Hotel Strategic Accounts (Q3 2018) which combines MeSo’s Display and TravelAds (search) program together to support sellers in sales strategies, market trends, and property insights• Lead bi-weekly meetings between MIP team and Product/Product Ops/Targeting teams, keeping teams informed of latest products, processes, and launches, as well as surfacing problems, questions and solutions between teams• Generate pre, during, and post-campaign reports, identifying target audiences, analyzing characteristics, behavior and media habits, and turning the data into stories for advertisers• Attend partner meetings when requested by sellers to consult on products, the contents of and strategy behind media plans, reporting, and internal and external data trends• Create media plans via Salesforce, using an accurate media mix, targeting strategies, and market data to cater to client’s RFPs and objectives to deliver on their KPIs• Optimize and actualize campaigns based on placement performance and delivery• Onboard and train new team members with respect to responding to RFPs, producing PowerPoint decks for clients, building media plans in Salesforce, creating and pulling reports in Business Objects, Omniture, Tableau, comScore

• Combined creative thinking with factual analysis and applied knowledge of Media Solutions product portfolio to drive and execute advertising strategies that optimize both revenue management for MeSo and build awareness of a client’s brand based on their own strategic objectives• Built PowerPoint decks that responded to RFPs, then helped with client pitches and presentations• Worked with the merchandising team to create site wide merchandising promotions• Managed all migrations including: DE to DFP server migrations, placement migrations, and platform migrations

• Booked, managed, and proactively optimized digital advertising campaigns to help it deliver in full, and notified account teams of potential incremental budget, as well as errors and discrepancies• Created and continuously updated over 4,000 reports in under 18 months, for 25 different Account Manager & Account Executives, across three different groups/regions• Worked to calculate accurate billing and credits at the end of each month • One of five "Ads & Apps" (AiA) "Subject Matter Experts" (SMEs) in the nation, answering all questions relating to AiA, and booking AiA campaigns for account managers across the U.S.• Analyzed trends and download upticks for a new product for the account executive to present to the client, which ultimately helped secure an additional 100 campaigns by the end of the fiscal year• Awarded the Financial Analyst Service Excellence Award, which recognizes going above and beyond the normal tasks, and exhibiting excellence when partnering with ASG and sales, just four months into the position - June 2013

• Promotional team in charge of all game day promotions• Promoted upcoming giveaway nights and games during the games and around town• Planned, lead, coordinated, and executed special game days (i.e. Salute to Kids Day)• Ran community events to increase Seattle Mariners' brand awareness• Developed new promotional ideas with the marketing department• Assisted marketing department with daily tasks in corporate offices

• Creatively drove students to engage with the ReadyU Facebook page• Distributed product samples strategically at Campus Events and though partnerships with Student Organizations• Increased brand awareness and purchase consideration through product trial and promotion of online interaction