Victoria D. Email & Phone Number

Washington, Dc, Us

Led the nation's cyber defense agency's efforts to develop, implement and oversee current strategic communications to help critical infrastructure providers, technology companies and the American people understand how they can reduce risk, build resilience and ultimately keep the nation safer. I'm able to do this by leading an excellent 50+ person team of media, social media, messaging, events, conference and strategic communications experts that execute our public affairs and communications programs.

Washington D.C. Metro Area

Helping Cisco tell its story of building a more inclusive future for all through technology, policy and corporate social responsibility. Specifically by developing strategy, messaging and implement media relations and social media campaigns for Cisco’s government affairs, public sector and executive leadership in the Americas, Europe and Asia with a particular focus on technology, cybersecurity, privacy, bridging the digital divide, the future of work, immigration, trade, government stimulus, and social justice.

Communications consultant to tech companies, non-profits and political candidates. I help guide them through the strategy and execution of brand building, proactive and reactive media relations, social media and email campaigns, internal communications, and program and campaign management.

Washington D.C. Metro Area

Created and executed communications plans publicizing cloud computing success in government organizations, nonprofits and educational institutions including the U.S. Central Intelligence Agency, U.S. Department of Defense and American Heart Association; Wrote and managed content for major events and speaking engagements for the head of the AWS worldwide public sector business including keynote address for announcement of new region in the Middle East; Managed announcement of a new AWS cloud offering for the U.S. Intelligence Community which garnered coverage in every targeted tech publication and several new political publications; Worked closely with marketing team to develop digital media content and strategic opportunities with trade publications; Created and built relationships with U.S.-based reporters which resulted in the team surpassing its annual goal of customer-centric stories by 29%.

Washington D.C. Metro Area

Principal department on-the-record spokesman and communications adviser during the second half of the Obama Administration for the largest civilian government agency during period of headline-grabbing crisis, leadership changes and agency-wide transformation; Developed and implemented brand management plans to increase positive media coverage resulting in trust of the VA increasing 13%; Managed proactive and reactive media relations teams and advised 200+ spokespersons throughout the agency; Developed messages to simplify complex issues in delivery of benefits and services, technology solutions and health care for the largest integrated health care system in the country; Trusted speechwriter and media trainer for agency leadership

Washington D.C. Metro Area

Planned, coordinated, and staffed senior leadership at interviews on every major cable and network station; hosted and moderated national press conferences, media roundtables, and interviews including appearance on 60 Minutes, Meet The Press and editorial board meetings with USA Today, LA Times and others; Developed strategy, managed media logistics and wrote principle remarks for press events at 300+ sites, many with embedded reporters; Implemented Veterans Day media plan which reached 171 million+ national tv viewers and 60 million+ unique print readers; Lead almost daily crisis communications teams of technical, medical and research experts assembled to handle issues of issues of media interest; Worked closely with social media team developing content from events and based on key messaging.

On-the-record spokesperson; Managed all national and district press activities for busy member of House leadership; Developed strategy and lead communications program to end insider trading in Congress working with House of Representatives leadership staff for caucus-wide messaging, thanks in large part to the communications strategy, the STOCK Act was signed into law; Pitched, booked and staffed Congresswoman for print, editorial board and cable interviews including appearances and mentions on The Daily Show, 60 Minutes

Managed all district press activities; Developed messaging to share the impacts of complex public policy with our constituents in simple and direct language, notable issues include international trade policies, transportation, health care, antibiotic resistance, womens issues, arts funding, and local economic development efforts; Managed direct outreach to constituents including e-newsletters, mass mailings, telephone town halls

Trusted member of Congressional staff responsible for managing and writing all constituent correspondence from busy Member of Congress; Developed and implemented a program that eliminated a 10,000 letter backlog of constituent mail

On -the-record spokesperson for presidential campaign during the Iowa caucuses and back-to-back congressional primaries; Pitched, scheduled and staffed interviews for Senator, family and political surrogates Coordinated with political consultants to integrate advertising plans into unpaid media; Managed social media and email campaigns; Managed 12 organizers and thousands of volunteers setting up get out the vote activities across central Florida

Des Moines, Iowa Area

Pitched, scheduled and staffed interviews for Senator, family and political surrogates taking advantage of extensive contacts and relationships built with Iowa reporters in all 99 counties. Thanks to extensive media research and pitching, all of the 200+ events the Senator held in the state had media attend

Researched policy issues of legislative interest, wrote constituent letters, spoke with constituents by phone and in person.

Public Relations, Marketing, Political Science

Activities and Societies: public relations student society of america, american marketing association, syracuse university marching band.

Business, International Relations And The Political Economy