Victoria Spitz Email & Phone Number

Hillsboro, Oregon, United States

– Responsible for managing all digital marketing activities for nonprofit ITHAKA and its portfolio of brands and services, including JSTOR, Artstor, Portico, and Constellate.– Formulate and execute comprehensive digital marketing strategies to bolster brand presence and engage a global audience, in line with our mission to expand access to education.– Lead content strategy development and conversion rate optimization for ITHAKA’s suite of web properties, ensuring alignment with our brand goals and audience needs.– Design and implement integrated digital advertising programs, including paid search and paid social, to promote campaigns and events, contributing to our overarching marketing and organizational objectives.– Direct our SEO/SEM strategy in collaboration with internal teams and external agency partners, enhancing organic discovery and web presence.– Build and manage social media strategies to establish robust communities and increase engagement within our targeted library and faculty audiences.– Utilize analytics and data practices to guide digital marketing decisions and demonstrate engagement with our key buyer and user segments.– Oversee metrics reporting, delivering insights on campaign performance, and driving tests and optimizations to meet and exceed objectives.– Serve as the digital marketing subject matter expert, providing valuable coaching and consultations to team members, elevating our collective digital marketing impact.– Develop, document, and operationalize standard operating procedures for all digital marketing tactics.– Manage a suite of enabling technologies, including WordPress, Sprout Social, and Semrush, to optimize SEO and social media performance, while also identifying opportunities for growth.– Manage a team of content and community engagement managers.

Beaverton, Oregon, United States

– Played a key role in the rebranding initiatives of Novarica after its merger with both Aite Group and RBR, significantly contributing to the refresh of the website and social media platforms to reflect the new brand identity (Aite-Novarica Group is now Datos Insights).– Spearheaded brand positioning initiatives, establishing Aite-Novarica Group as a thought leader in various practice areas through strategic content and communication.– Formulated and executed a comprehensive SEO strategy, significantly enhancing content visibility and user engagement.– Orchestrated successful social media strategies aligning with business goals, resulting in increased followers and heightened brand consistency across platforms.– Utilized analytics tools like Google Analytics and Hootsuite to optimize search rankings and content performance, achieving measurable improvements in ROI.

Portland, Oregon, United States

– Created and managed a comprehensive marketing calendar and budget, ensuring strategic allocation of resources.– Designed and executed targeted marketing campaigns, which elevated brand visibility and achieved key marketing objectives.– Produced a suite of marketing collateral including the Novarica Review and Research Quarterly, enhancing brand consistency and message reach.– Authored press releases and cultivated media relationships, significantly increasing brand exposure.– Generated compelling blog content and coordinated contributions from both internal and external thought leaders.– Led the production of webinars and live events, managing all aspects from initial scheduling to post-event follow-up, driving engagement and brand presence.– Successfully transitioned all in-person events to a virtual format at the onset of the pandemic, ensuring continuity and engagement in a rapidly changing environment.– Maintained and updated website content across various sections, ensuring relevance and accuracy of information.– Delegated and supervised tasks within the Content Development Team, fostering a collaborative and efficient working environment.

Boston, Massachusetts, United States

– Steered the creation and management of Novarica's marketing calendar and budget, ensuring strategic alignment with business goals.– Developed and executed targeted marketing campaigns that effectively elevated the company's brand presence and market engagement.– Lead content marketing efforts to produce and maintain essential marketing collateral, including key publications like the Novarica Review and Research Quarterly, contributing to the company's thought leadership.– Crafted and disseminated press releases, managing media relationships to amplify brand visibility and communication impact.– Led the production of diverse, SEO-optimized blog content, coordinating efforts with both internal and external contributors to ensure a steady stream of high-quality, relevant material.– Oversaw the planning, execution, and follow-up of all company webinars and live events, including participation in external conferences and trade shows, driving significant audience engagement and brand exposure.– Ensured consistent and up-to-date management of website content, including research, events, news, and blogs, and maintaining the website's relevance and user appeal.– Effectively delegated and supervised tasks within the Content Development Team, fostering a productive and collaborative working environment.

Boston, Massachusetts, United States

– Served as a key liaison across multiple departments, including the Director’s Office, Development, Events, Public Relations, and Education, facilitating seamless interdepartmental collaboration and communication.– Functioned as the executive assistant to the Barbara Lee Chief Curator, managing her calendar, meetings, contacts, and travel arrangements, ensuring optimal organization and efficiency.– Provided comprehensive administrative support to the Director of Exhibitions, including budget management, exhibition scheduling, and implementing effective project management strategies.– Coordinated and executed all aspects of internal and external departmental meetings, as well as committee meetings driven by the board of directors, ensuring productive and well-organized gatherings.– Handled incoming proposals for touring exhibitions, art donations, artist inquiries, and archival requests, demonstrating exceptional organizational skills and attention to detail.

Providence, Rhode Island, United States

– Oversaw an expanded marketing budget and coordinated an advertising schedule across multiple platforms, including print, web, social media, and outdoor channels, aligning with strategic objectives.– Achieved a notable 8.5% reduction in attrition rate for Pre-School through Grade 12 within one academic year, directly resulting from the implementation of a targeted marketing campaign.– Created and curated a diverse range of content, including photography, video, graphics, and editorial pieces for the school's website, social media, email communications, and biannual magazine.– Collaborated with the Technology Specialist to lead a successful redesign and relaunch of the school's website in August 2015, enhancing user experience and accessibility.

Providence, Rhode Island, United States

– Played a pivotal role in the RISD Museum's marketing operations, contributing to both long-term strategy and daily tasks across various channels including social media, public relations, and guerrilla marketing.– Actively engaged in the creation of marketing materials such as ads and press releases, managed image permissions, and contributed to marketing research and data management.– Presented insights and experiences to museum staff and guests, culminating in a featured article on the museum's blog, highlighting the impact and learnings from my internship.

Providence, Rhode Island, United States

– Completed a comprehensive 6-month training program in museum interpretation and education practices, developing expertise in facilitating programs for the public and public speaking.– Conceptualized and conducted six innovative, themed public tours, connecting diverse audiences with art, including "Art + Entertainment" and "Presence in Absence." These tours skillfully blended exhibitions like "Circus" with permanent collections, enhancing visitor engagement and understanding.– Pioneered interpretive approaches in tours like "Navigation + (Dis)orientation," "Reinterpretation through Repetition," "Black + White and Read All Over," and "Beauty + the Beast: Animals in Art," elevating the visitor experience by linking familiar contemporary themes with artistic expressions.

Providence, Rhode Island, United States

– Spearheaded the design and delivery of educational K-12 school tours for the "Dig the Museum: Building Cultural Connections" program, enhancing cultural understanding and engagement among students.– Played a key role in the "Think Like an Archaeologist" initiative, collaborating with the Haffenreffer Museum of Anthropology and the Joukowsky Institute for Archaeology and the Ancient World to educate students on archaeological methods and history.– Assisted in the evaluation process for the "Making It in America" exhibit, contributing to both formative and summative assessments of visitor experiences in decorative arts and sculpture.– Conducted a thorough formative evaluation for the "Made for Eternity" exhibit, aiding the Curator of Ancient Art in the strategic reinstallation of the Ancient Egyptian Galleries.– Led a multi-phase wayfinding evaluation project, resulting in the redesign and update of the Visitor Guide and Map, enhancing visitor navigation and experience.– Undertook in-depth research and authored updated interpretive labels for Cy Twombly’s "Untitled" (1968), enriching visitor understanding in the Modern and Contemporary Galleries.– Contributed to expanding the Museum's digital footprint, actively enhancing its presence across various social media platforms.

– Developed a comprehensive understanding of the private collection, becoming intimately familiar with its unique characteristics and historical significance, which enhanced my ability to contribute effectively to its curation and preservation.– Gained in-depth knowledge of both historical and contemporary collection practices, including provenance, documentation, conservation, and curatorial techniques, enhancing my expertise in collections care and management.– Conducted extensive research on potential acquisitions, assessing their condition, relevance, and suitability for the collection, and compiled comprehensive reports on findings, contributing to informed decision-making processes for acquisitions.

Providence, Rhode Island, United States

– Expertly researched and cataloged a collection of 5 significant artifacts at the Benefit Street Arsenal, employing Past Perfect Museum Software to adhere to museum-standard registration methods.– Cataloged approximately 100 objects from the Benefit Street Arsenal collection, contributing to the enhancement and accuracy of the Armory's records, a task that involved meticulous research and documentation aligned with best practices in museum collection management.

Pawtucket, Rhode Island, United States

– As an AmeriCorps member working as a College Guide at William E. Tolman Senior High School for the National College Advising Corps (NCAC) based out of the Swearer Center for Public Service at Brown University in Providence, RI, I provided essential college counseling to under-served students, significantly raising college enrollment among low-income, first-generation youth.– Dedicated over 1,700 hours to advising, mentoring, and promoting college readiness in a challenging educational environment, fostering higher educational aspirations and accessibility for students in Pawtucket, RI.

New Haven, Connecticut, United States

– Conducted pivotal research and fact-checking for the esteemed publication "Knowing Nature: Art and Science in Philadelphia, 1740-1840," contributing to its January 2012 release.– Facilitated the organization and promotion of scholarly symposia, engaging the academic community through effective calls for papers.– Served as a welcoming liaison for visiting scholars and artists, ensuring a seamless integration into the center's academic environment.– Championed the Yale-in-London study abroad program, successfully increasing student enrollment through targeted publicity efforts.

New Haven, Connecticut, United States

– As a Team Head for the Student Taskforce for Environmental Protection (STEP), now the Sustainability Service Corps (SSC), at Yale's Office of Sustainability, my team bridged communication between the Office and students, enhancing campus engagement in environmental initiatives.– Orchestrated multiple university-wide events and campaigns that successfully heightened awareness of sustainability issues, educated peers on eco-friendly practices, and fostered a culture of environmental responsibility within the Yale community.

New Haven, Connecticut, United States

– Completed an intensive yearlong training program, culminating in the development and leadership of an acclaimed art tour, "The Interplay Between Childishness and Maturity in Art," showcased in a Yale Daily News feature by Kate Lund on April 12, 2010 (http://bit.ly/Mrb9Hf).

Providence, Rhode Island, United States

– Strategically promoted "The Zodiac of Paris" by Greco Josefowicz across academic networks and libraries, enhancing the book's visibility and academic adoption within local, collegiate, and university communities.

Bachelor Of Arts (B.A.), History Of Art (Distinction In The Major)

Activities and Societies: Angles on Art Gallery Guide Program at the Yale University Art Gallery (YUAG), Student Taskforce.

Master Of Arts (M.A.), Public Humanities (Concentration: Nonprofit Management), Cumulative Gpa: 4.0

Activities and Societies: Art Shots Gallery Lecturer Program at the RISD Museum

High School Diploma

Activities and Societies: Cum Laude Society, AP Scholar, New England Young Writers' Conference (Breadloaf Campus, Middlebury College.