π Passionate about expanding access to knowledge and education.π Experienced digital marketing manager with 10+ years of experience.π Driven by data and a commitment to results.As a seasoned Senior Digital Marketing Manager with over a decade of experience, I am deeply committed to driving growth and engagement through innovative marketing strategies. At ITHAKA, I have been instrumental in promoting our mission to expand global access to knowledge and education via our portfolio of brands and services, including JSTOR, Artstor, Portico, and Constellate. My expertise spans across developing and optimizing content for web properties, executing search engine marketing campaigns, and building engaged social media communities.Adept at data-driven decision-making, I harness tools like Sprout Social, Semrush, and Tableau to generate insights that fuel campaign optimization and inbound demand creation. My background includes a significant role in branding initiatives, like the Novarica merger, where I played a key role in digital rebranding efforts. With a talent for leading diverse teams and managing cross-functional projects, I bring a unique blend of strategic vision and tactical execution to the table.As a first-generation college graduate, I am deeply invested in leveraging our digital marketing strategies to broaden access to education and knowledge. My unique perspective fuels my commitment to ITHAKA's mission, enabling me to create impactful digital campaigns that resonate with diverse audiences and facilitate their educational growth.Let's connect to explore opportunities for collaboration and discuss the exciting digital marketing initiatives happening at ITHAKA.
Listed skills include Museums, Museum Education, Research, Art History, and 48 others.