Victor Plange Email & Phone Number

Toronto, Ontario, Canada

Lead Too Good To Go's marketing team across US & Canada

Toronto, Ontario, Canada

Launched Too Good To Go in Canada.Build and developed Canadian marketing team.

Singapore

Reported to the General Manager, led a Marketing Team of 9, member of leadership team. Responsible and accountable for marketing strategy and execution, business performance, team leadership, and development of top omni-channel customers and strategic partners. Contributed to cross-functional leadership including; strategy, marketing, sales, operations, finance, and talent development> Improved marketing effectiveness of multi-million dollar budget through data-driven approach to leverage advanced digital channels, amplify partnership model and sharpen seasonality > Accelerated digital transformation by building omni-channel capabilities, designing digital processes and implementing experimental mindset> Recruited and integrated team of international top talent across brand, digital and trade marketing> Increased marketing team’s annual motivation and satisfaction score by 21% points> Led development of new business strategy for SG&MY (Build Sustainable Growth)> Continuously worked with top tier omni-channel accounts to design best-in-class customer marketing campaigns> Fully restructured, optimized and managed agency partners including digital, media, event, creative, PR, in-store> Established profitable strategic local partnerships including Amazon, Disney, Google> Developed and implemented new highly effective campaigns including: - Hype marketing model (made SG&MY top 3 market globally) - Chinese New Year product launch (stock-outs within first week) - LEGO Movie 2 campaign (ranked 6th globally) - Changi Airport pop-up store (20%+ vs target)

Singapore

Reported to the General Manager, led Marketing Team, and managed 10 Distributor Marketing Teams. Responsible and accountable for all strategic and tactical marketing activities, building excellent marketing capabilities, and partnerships with the objective to accelerate The LEGO Group’s market penetration in 10 emerging markets including India, Indonesia, Philippines, Thailand, Vietnam> Refocused multi-million dollar marketing budget to drive higher returns from improved segmentation, regionally scalable solutions, building insights platforms, and shift to relevant digital channels > Led regional growth marketing initiatives to recruit 2 million+ new consumers through hands-on experiences> Built and led new marketing team of international top talents > Won three Cannes Silver Lions for Build the Future brand campaign > Fully restructured marketing spending to mainly focus on digital shopper and consumer platforms> Oversaw end-to-end development of the Perfect Store project defining trade marketing best practises. Retail sales grew up to 300%, and the project was later scaled to the full region> Partnered with Amazon India to make them #1 customer across online/ offline> Developed and implemented LEGO’s first ever 360' brand campaigns tailored to emerging markets: MyFirstLEGO and BuildAmazing. > Led turn-around strategy and execution in Thailand and Vietnam growing consumer sales significantly

Billund / London

Reported to General Manager, responsible and accountable for development and implementation of all marketing strategies and tactics in the South Asia market cluster including India, Pakistan, Bangladesh. Contributed to entering new markets, designing go-to-market strategies, and setting up local strategic partnerships> Grew sales revenue for the market cluster >5 times > Designed and executed marketing portfolio strategy > Developed channel strategy and built omni-channel customer partnerships > Spearheaded digital marketing transformation in local markets> Partnered closely with local distributors including monthly market visits> Built insights and best practice platform

Billund, South Denmark, Denmark

Reported to Senior Marketing leaders, contributed to four Sales and Marketing teams in 6-month secondments as part of an exclusive global leadership program > Market Operations and Development: Developing global best practices in shopper marketing > Brand & Trade Marketing in Nordic/ Benelux: Brand ownership in key strategic markets for LEGO> Customer Development, LEGO Canada: Assistant Manager to top 2 customers and Ecommerce lead> Product Market Development, LEGO Star Wars: Global marketing toolkit, packaging design, pricing

New York City Metropolitan Area

Supported and led consulting projects for Danish companies in the US market ranging from start-ups to globally established MNCs> Greentech focus including green building, sun-energy, wind-energy, and transportation> Organisation and execution of UN conference for 300+ Danish executives at WHO in Copenhagen

Internship at Ambu International A/S' subsidiary in Baltimore, Maryland, USA

Oxford Digital Marketing: Disruptive Strategy Programme, Digital Strategy And Marketing

Msc.Ibs (Master In International Business), International Business

Activities and Societies: > Master’s thesis: Strategic challenges in China: A case study of four Global market leaders in China based.

Exchange Program, Investment Analysis, Valuation, Advanced Corporate Finance, Managerial Decision Making

Bsc. Eba (Bachelor In Economics And Business Administration)

Exchange Program, Macroeconomics, Corporate Strategy, B2B Marketing, Structural Creativity In Marketing

International Business Baccalaureate (Ibb), International Business College Degree

Activities and Societies: > English-spoken and internationally focused 3-year college business degree > Internship with AMBU.